O lenei tusiga o loʻo suʻesuʻeina le faigamalaga a Calavera Swimwear mai lona amataga i le 2011 e le faʻavae Anna Jerström i lona tulaga o loʻo i ai nei o se faʻailoga faʻapitoa e faʻafeiloaʻi tamaitai faaseʻe. O loʻo faʻaalia ai mamanu fou e taulaʻi i le faʻatinoga, faʻatauga faʻatauga e faʻamamafa ai le faʻalauiloaina o upu-o-gutu, luitau o loʻo feagai ma se maketi faʻatauva, faʻalapotopotoga faʻalapotopotoga e ala i fuafuaga faʻaagafesootai, faʻamatalaga a tagata faʻatau e faʻamalosia ai le lelei o oloa, ma faʻamoemoega i le lumanaʻi i le lotolotoi o tulaga tuputupu aʻe o alamanuia aʻo faʻamautu tautinoga tumau.