Ke ʻimi nei kēia ʻatikala holoʻokoʻa i ka huakaʻi o Sun Kitten Swimwear, kahi hōʻailona i hoʻokumu ʻia e Miss Kentucky USA a me ka hōkū TV maoli ʻo Lizzie Rovsek. ʻIke ia i ka piʻi ʻana o ka brand i ke kūlana kaulana, me ka hui pū ʻana me Miss USA a me nā hiʻohiʻona i Sports Illustrated, a me kona mau pilikia a me ke kūlana o kēia manawa i ka mākeke lole ʻauʻau hoʻokūkū. Kūkākūkā pū ka ʻatikala i ka ulu ʻana o ka brand, kona noho ʻana ma QVC, a me nā kuhikuhi e hiki mai ana, e hāʻawi ana i ka poʻe heluhelu i ka ʻike piha o ka wahi o Sun Kitten Swimwear i ka ʻoihana hana.