Papa kuhikuhi
● Ka Kinohi o Left ma ka Poalima
● ʻO ke Kumu Manaʻo
● Pili iā Lululemon
● Hāʻawi huahana
● Nā Papahana Hoʻonui
● ʻO nā pilikia ma ka mākeke lole ʻauʻau
● Hooikaika mau
● Kūʻai Kūʻai
● Komo Kaiaulu
● ʻIke Kūʻai
● Hoʻopiʻi Kiʻi
● Ka hopena
● Nīnau pinepine
>> 1. He aha ka mea i hoʻoikaika iā Shannon Savage lāua ʻo Laura Low Ah Kee e hoʻomaka i ka Left On Friday?
>> 2. Ua pili ka Left On Friday me Lululemon?
>> 3. He aha ka mea e ʻokoʻa ai nā lole ʻauʻau Left On Friday?
>> 4. Ma hea e hiki ai iaʻu ke kūʻai aku i nā huahana Left On Friday?
>> 5. Pehea e pili ai ka Left On Friday i ka hoomau?
● Kuhikuhi:
Ua ʻike ka honua o nā lole ʻauʻau i kahi hoʻololi hōʻoluʻolu me ka puka ʻana mai o Left ma ka Pōʻalima, kahi hōʻailona i hoʻokumu ʻia e ʻelua mau luna Lululemon mua, ʻo Shannon Savage a me Laura Low Ah Kee. Me ka mikionale e hana i ka nani a me ka hana 'au'au lole e ho'okō 'ia i ka hana 'ano ola, Left on Friday ua kālai 'ia i kahi niche i ka ho'okūkū 'au'au makeke. Ke ʻimi nei kēia ʻatikala i ke kumu o ka Left ma ka Pōʻalima, kāna mau makana kūʻokoʻa, a me kona pilina me Lululemon, me nā ʻike i ka pōʻaiapili ākea o Nā mea hana lole ʻauʻau Kanada.
Ka Kinohi o Left ma ka Poalima
Ua hānau ʻia ka hema ma ka Pōʻalima ma muli o ka makemake e hoʻopiha i kahi āpau i ka mākeke lole ʻauʻau i ʻike ʻia e nā mea hoʻokumu i ko lākou manawa ma Lululemon. Ua loaʻa iā Savage lāua ʻo Low Ah Kee ka ʻike nui i ka hoʻomohala ʻana i nā huahana a me nā mea kūʻai aku, a lākou i hoʻohana ai e hana i kahi hōʻailona e ʻoluʻolu i nā wahine e ʻimi nei i ke ʻano a me ka hana i kā lākou lole ʻauʻau.
- Ka Papa Hoʻokumu: Ua paʻa mua nā mea hoʻokumu ʻelua i nā kuleana koʻikoʻi ma Lululemon. He mea koʻikoʻi ʻo Savage i ka hoʻomohala ʻana i ka laina holo wahine, ʻoiai ʻo Low Ah Kee i ʻoi aku ka maikaʻi ma ke kālepa huahana. Ua hoʻokumu ko lākou ʻike hui ʻana i ke kumu no ka holomua o ka Left ma ka Pōʻalima.
- Lā Hoʻomaka: Hoʻokuʻu ʻia ma Mei 18, 2018, Left ma ka Pōʻalima ua loaʻa koke ka traction ma o ka nānā ʻana i nā mea kiʻekiʻe kiʻekiʻe a me nā hoʻolālā e mālama i nā wahine ikaika.
ʻO ke Kumu Manaʻo
Haʻalele i ka Pōʻalima e hoʻokomo i kahi manaʻo noʻonoʻo e paipai i nā wahine e ʻapo i kā lākou mau ʻano ola me ka ʻole o ka hoʻopaʻapaʻa ʻana i ke ʻano a i ʻole ka hōʻoluʻolu. ʻO ka mantra o ka brand e huli ana i ka versatility a me ka hana, i ʻike ʻia i kāna mau huahana huahana.
- Nā lole moe moe Smoothing: ʻO kekahi o nā hiʻohiʻona kūʻokoʻa o nā lole ʻauʻau hema ma ka Pōʻalima ʻo kā lākou lole Smoothing Dream ponoʻī. Hoʻolālā ʻia kēia mea no nā ʻano maloʻo a maloʻo, e hāʻawi ana i ka paʻi a me ke kākoʻo ʻoiai e noho ʻoluʻolu a hoʻomāliʻi.
- Hoʻohui: Hoʻoikaika ka brand i ka inclusivity ma o ka hāʻawi ʻana i nā ʻano nui a me nā ʻano e hoʻokō i nā ʻano kino like ʻole. ʻAʻole kēia ala e hoʻonui wale i ka hilinaʻi o ka mea kūʻai aku akā pili pū me nā waiwai o kēia manawa a puni ke kino positivity.
Pili iā Lululemon
ʻOiai ʻo Left ma ka Pōʻalima e hana kūʻokoʻa ana mai Lululemon, ʻike ʻia ka mana o ka hope i kāna ʻano hana ʻoihana a me kāna kumu hoʻolālā. ʻO nā ʻike o nā mea hoʻokumu ma Lululemon i hoʻolako iā lākou me nā ʻike waiwai i ka branding, marketing, a me ka hoʻopili ʻana i nā mea kūʻai aku.
- Nā Waiwai Kaʻana like: Hoʻokumu mua nā māka ʻelua i ka maikaʻi, ka hana, a me ka ʻoluʻolu o ka mea kūʻai aku. Ua ʻae kēia ʻano kaʻana like iā Left ma ka Pōʻalima e huki i kahi waihona mea kūʻai kūpaʻa e mahalo ana i nā lole hana kiʻekiʻe.
- Ke alakaʻi a me ka Pūnaewele: Ma hope o ka haʻalele ʻana iā Lululemon, ua mālama ʻo Savage a me Low Ah Kee i nā pilina ikaika me nā hoa hana mua i kākoʻo i kā lākou ʻoihana hou. He nui nā alumni Lululemon i lilo i mea kūʻai aku a i ʻole i hui pū me ka Left ma ka hui Pōʻalima.
Hāʻawi huahana
Aia i loko o ka laina huahana o ka Pōʻalima nā ʻano lole ʻauʻau like ʻole i hoʻolālā ʻia no nā hana like ʻole, mai ke kau ʻana i kahakai a hiki i nā haʻuki hoʻokūkū. Hōʻike kēlā me kēia ʻāpana i ka kūpaʻa o ka brand i ka maikaʻi a me ka hana.
- Nā Hoʻolālā Nui: Ua hana ʻia nā lole ʻauʻau i kūpono i nā hana like ʻole—ka ʻauʻau, heʻenalu, a i ʻole e leʻaleʻa wale i kahi lā ma kahakai. Hoʻopili nā hoʻolālā i nā hiʻohiʻona e like me nā kaula paʻa a me nā ʻoki hoʻohiwahiwa e hoʻonui ai i ka neʻe a me ka hōʻoluʻolu.
- ʻAiʻoniʻoni ʻoniʻoni: Me nā waihoʻoluʻu a me nā hiʻohiʻona, ʻaʻole hana wale nā lole hema i ka Pōʻalima akā he nani nō hoʻi. ʻO kēia hoʻopiʻi nani e kōkua i nā mea kūʻai aku i ka hilinaʻi ʻoiai e hana ana i kā lākou mau hana punahele.
Video: LEFT ON FRIDAY Active Swimwear Review + Try On // Inā makemake ʻoe iā Lululemon a laila e nānā i kēia!
Nā Papahana Hoʻonui
Ke hoʻomau nei ka ulu ʻana o Left ma ka Pōʻalima, loaʻa i nā mea hoʻokumu nā manaʻo hoʻolālā no ka hoʻonui. ʻO kā lākou mau hana hou e pili ana i ka wehe ʻana i nā hale kūʻai pop-up ma Kanada a me ke kākoʻo ʻana i nā hui haʻuki e hoʻonui i ka ʻike maka.
- Nā Hale Kūʻai Pop-Up: Ma 2024, Left ma ka Pōʻalima i hoʻokuʻu i nā wahi pop-up ma Toronto a me Muskoka. Hāʻawi kēia mau hale kūʻai i nā mea kūʻai aku e ʻike mua i nā huahana, hoʻonui i kā lākou ʻike kūʻai ma o ka pilina pilikino me ka brand.
- Kākoʻo 'Athletic Sponsorships: Ua hui pū ka brand me ko Team Canada's Beach Volleyball kime no nā hanana e hiki mai ana e like me ka Summer Olympics. ʻAʻole hōʻike wale kēia kākoʻo i kā lākou kūpaʻa i ka hana akā pili pū me kā lākou helu demographic o nā wahine ikaika.
ʻO nā pilikia ma ka mākeke lole ʻauʻau
ʻO ke komo ʻana i ka ʻoihana lole ʻauʻau me kāna mau pilikia ponoʻī. Ua kū ʻo Savage lāua ʻo Low Ah Kee i kekahi mau pilikia i ko lāua hoʻokumu ʻana i ka hema ma ka Pōʻalima.
- Hoʻokūkū Makeke: Ua piha ka mākeke lole ʻauʻau me nā hōʻailona paʻa. Eia nō naʻe, ma ka nānā ʻana i nā mea waiwai maikaʻi a me nā hoʻolālā kūʻokoʻa, Left on Friday ua hoʻokaʻawale iā ia iho mai nā mea hoʻokūkū.
- Ka hopena o ka maʻi maʻi: ʻO ka maʻi maʻi maʻi COVID-19 i pilikia nui no nā ʻoihana kūʻai ma ka honua. Haʻalele i ka Pōʻalima i hoʻololi ʻia e ka hoʻonui ʻana i ko lākou ʻike pūnaewele a me ka hoʻohana ʻana i nā hoʻolālā marketing media social e hiki ai i nā mea kūʻai aku.
Hooikaika mau
I ka mākeke ʻike kaiapuni i kēia lā, ʻo ka hoʻomau ka mea nui. Left i ka Pōʻalima ua kūpaʻa i ka hana ʻana i nā huahana lōʻihi e hōʻemi i ka ʻōpala i ka manawa.
- ʻOi aku ka maikaʻi ma mua o ka nui: Ke kākoʻo nei ka brand i nā lole ʻauʻau liʻiliʻi akā ʻoi aku ka maikaʻi e hiki ke kū i nā hana like ʻole me ka pono ʻole e hoʻololi pinepine.
- Recyclable Packaging: Hoʻohana lākou i nā mea hoʻopihapiha hiki ke hoʻohana hou ʻia ma ke ʻano he ʻāpana o kā lākou kūpaʻa i ka hoʻomau ʻana, me ka manaʻo e hōʻemi i ka hopena o ke kaiapuni inā hiki.
Kūʻai Kūʻai
No ke kūkulu ʻana i ka ʻike brand a hoʻopili pono i nā mea kūʻai aku, ua hoʻohana ʻo Left on Friday i nā kumu kūʻai kūʻai hou e pili ana i kā lākou poʻe i manaʻo ʻia.
- Hoʻopili Media Social: ʻO ka hoʻohana ʻana i nā platform e like me Instagram a me TikTok hiki iā lākou ke hōʻike i kā lākou huahana ma o ka ʻike hoihoi. Kōkua nā hui influencer e hoʻonui i ko lākou hiki i waena o nā mea kūʻai aku e manaʻo nui ana i ka ʻoiaʻiʻo i nā ʻae.
- Maikaʻi i hana ʻia e ka mea hoʻohana: ʻO ka paipai ʻana i nā mea kūʻai aku e kaʻana like i nā kiʻi e hoʻohana ana i nā huahana Left ma ka Pōʻalima e hoʻoikaika i ke komo ʻana o ke kaiāulu me ka hāʻawi ʻana i nā hōʻike ʻoiaʻiʻo e pili ana i ka hana huahana i nā hiʻohiʻona maoli.
Komo Kaiaulu
Left i ka Pōʻalima e komo ikaika ana i nā hana kaiāulu e pili ana i ka hoʻolaha ʻana i ke olakino a maikaʻi i waena o nā wahine.
- Nā hanana kūloko: Ma ke kākoʻo ʻana i nā hanana hoʻoikaika kino kūloko a i ʻole ka hoʻomaʻemaʻe kahakai, ʻaʻole lākou e hoʻolaha wale i kā lākou hōʻailona akā kōkua pū kekahi i ka maikaʻi o ke kaiāulu.
- Nā Papahana: Hāʻawi ʻia nā papa hana hoʻokipa e pili ana i ka hoʻoikaika kino a i ʻole nā kumuhana olakino e hiki ai iā lākou ke hoʻopili pololei me kā lākou mea kūʻai aku ʻoiai ke hoʻonoho nei iā lākou iho he poʻe kākoʻo no ke ola olakino.
ʻIke Kūʻai
He mea koʻikoʻi ka hoʻomaopopo ʻana i nā pono o ka mea kūʻai aku no kēlā me kēia brand kūleʻa. Haʻalele ʻia ma ka Pōʻalima e hana i kahi ʻike kūʻai kūʻokoʻa ma ka pūnaewele a me ka offline.
- Pūnaewele Mea Hoʻohana: Hoʻolālā ʻia kā lākou pūnaewele no ka hoʻokele maʻalahi me nā wehewehe kikoʻī o nā huahana a me nā alakaʻi nui e kōkua i nā mea kūʻai aku i ka hoʻoholo ʻana i ka ʻike kūʻai.
- Kākoʻo Mea Kūʻai: ʻO kahi hui lawelawe mea kūʻai aku e hōʻoia i ka pane wikiwiki i nā nīnau a i ʻole nā hopohopo e pili ana i nā huahana a i ʻole nā kauoha, e hoʻoulu i ka hilinaʻi a me ka kūpaʻa i waena o nā mea kūʻai.
Ka hopena
I ka hopena, kū ʻo *Left On Friday* i mea hōʻike i ka hana hou i loko o ka ʻoihana lole ʻauʻau i alakaʻi ʻia e nā luna o Lululemon kahiko i hoʻomaopopo i ka mea a nā mea kūʻai aku o kēia wā e ʻimi nei i nā lole hana. Ma ka hoʻokumu mua ʻana i ka maikaʻi, ka hoʻohui ʻana, a me ke ʻano ʻoiai e hoʻomau ana i nā pilina paʻa i ko lākou aʻa ma Lululemon, Savage a me Low Ah Kee i hana kūleʻa i kahi hōʻailona e ʻoliʻoli nui i nā wahine e ʻimi nei i ka hana a me ke ʻano i kā lākou koho ʻauʻau.
Nīnau pinepine
1. He aha ka mea i hoʻoikaika iā Shannon Savage lāua ʻo Laura Low Ah Kee e hoʻomaka i ka Left On Friday?
- Ua ʻike lākou i kahi ākea o ka mākeke lole ʻauʻau i ka wā e hana ana ma Lululemon a makemake lākou e hana i nā lole ʻauʻau nani a me ka hana no nā wahine ikaika.
2. Ua pili ka Left On Friday me Lululemon?
- ʻAʻole, ʻoiai ua hoʻokumu ʻia e nā luna o Lululemon mua, Left On Friday e hana kūʻokoʻa akā kaʻana like i nā waiwai like e pili ana i ka maikaʻi a me ka ʻoluʻolu o ka mea kūʻai aku.
3. He aha ka mea e ʻokoʻa ai nā lole ʻauʻau Left On Friday?
- Hāʻawi kā lākou Smoothing Dream Fabric i ka hōʻoluʻolu a me ka hoʻopaʻa ʻana i ka wā maloʻo a maloʻo paha, me nā hoʻolālā i hana ʻia no nā hana like ʻole.
4. Ma hea e hiki ai iaʻu ke kūʻai aku i nā huahana Left On Friday?
- Loaʻa nā huahana ma ka pūnaewele ma o kā lākou pūnaewele a me nā hale kūʻai pop-up i loaʻa i nā kūlanakauhale Kanada i koho ʻia i nā mahina kauwela.
5. Pehea e pili ai ka Left On Friday i ka hoomau?
- Ke nānā nei lākou i ka hana ʻana i nā mea kiʻekiʻe i hoʻolālā ʻia no ka lōʻihi ma mua o nā lole ʻauʻau wikiwiki maʻamau i ka wā e hoʻohana ana i nā mea hoʻopihapiha hiki ke hoʻohana hou ʻia.
Kuhikuhi:
[1] https://www.glossy.co/podcasts/lululemon-vets-on-launching-left-on-friday-we-were-able-to-go-so-far-so-fast/
[2] https://swimsuit.si.com/swimlife/left-on-friday-makes-swimsuits-for-wildest-adventures
[3] https://www.marieclaire.com/career-advice/money/exit-interview-left-on-friday-founders-laura-low-ah-kee-shannon-savage/
[4] https://www.calexico.com.au/collections/left-on-fridays
[5] https://retail-insider.com/retail-insider/2024/05/canadian-swimwear-brand-left-on-friday-expanding-with-retail-stores-and-athletic-sponsorship-interview/
[6] https://leftonfriday.com/pages/faq
[7] https://shop.lululemon.com/help
[8] https://www.besthealthmag.ca/article/canadian-swimsuit-left-on-friday/
