Papa kuhikuhi
● Ka Kinohi o Left ma ka Poalima
● ʻO ke Kumu Manaʻo
● Pili iā Lululemon
● Hāʻawi huahana
● Nā Papahana Hoʻonui
● ʻO nā pilikia ma ka mākeke lole ʻauʻau
● Hooikaika mau
● Kūʻai Kūʻai
● Komo Kaiaulu
● ʻIke Kūʻai
● Hoʻopiʻi Kiʻi
● Ka hopena
● Nīnau pinepine
>> 1. He aha ka mea i hoʻoikaika iā Shannon Savage lāua ʻo Laura Low Ah Kee e hoʻomaka i ka Left On Friday?
>> 2. Ua pili ka Left On Friday me Lululemon?
>> 3. He aha ka mea e ʻokoʻa ai nā lole ʻauʻau Left On Friday?
>> 4. Ma hea e hiki ai iaʻu ke kūʻai aku i nā huahana Left On Friday?
>> 5. Pehea e pili ai ka Left On Friday i ka hoomau?
● Kuhikuhi:
Ua ʻike ka honua o nā lole ʻauʻau i kahi hoʻololi hōʻoluʻolu me ka puka ʻana mai o Left ma ka Pōʻalima, kahi hōʻailona i hoʻokumu ʻia e ʻelua mau luna Lululemon mua, ʻo Shannon Savage lāua ʻo Laura Low Ah Kee. Me ka misionari e hana i ka nani a me ka hana ʻauʻau ʻauʻau e hoʻokō i nā ʻano hana ola, Left on Friday i kālai ʻia i kahi niche i ka mākeke lole ʻauʻau hoʻokūkū. Ke ʻimi nei kēia ʻatikala i ke kumu o ka Left ma ka Pōʻalima, kāna mau makana kūʻokoʻa, a me kona pilina me Lululemon, me nā ʻike i ka pōʻaiapili ākea o Nā mea hana lole ʻauʻau Kanada.
Ka Kinohi o Left ma ka Poalima
Ua hānau ʻia ka haʻalele ʻana i ka Pōʻalima ma muli o ka makemake e hoʻopiha i kahi āpau i ka mākeke lole ʻauʻau i ʻike ʻia e nā mea hoʻokumu i ko lākou manawa ma Lululemon. Loaʻa iā Savage lāua ʻo Low Ah Kee ka ʻike nui i ka hoʻomohala ʻana i nā huahana a me nā mea kūʻai aku, a lākou i hoʻohana ai e hana i kahi hōʻailona e hoʻohauʻoli i nā wahine e ʻimi nei i ke ʻano a me ka hana i kā lākou lole ʻauʻau.
- Ka Papa Hoʻokumu: Ua paʻa mua nā mea hoʻokumu ʻelua i nā kuleana koʻikoʻi ma Lululemon. He mea koʻikoʻi ʻo Savage i ka hoʻomohala ʻana i ka laina holo wahine, ʻoiai ʻo Low Ah Kee i ʻoi aku ka maikaʻi ma ke kālepa huahana. Ua hoʻokumu ko lākou ʻike hui ʻana i ke kumu no ka holomua o ka Left ma ka Pōʻalima.
- Lā Hoʻomaka: Hoʻokuʻu ʻia ma Mei 18, 2018, Left ma ka Pōʻalima ua loaʻa koke ka traction ma o ka nānā ʻana i nā mea waiwai kiʻekiʻe a me nā hoʻolālā e mālama i nā wahine ikaika.
ʻO ke Kumu Manaʻo
Haʻalele i ka Pōʻalima e hoʻokomo i kahi manaʻo noʻonoʻo e paipai i nā wahine e ʻapo i kā lākou mau ʻano ola me ka ʻole o ka hoʻopaʻapaʻa ʻana i ke ʻano a i ʻole ka hōʻoluʻolu. ʻO ka mantra o ka brand e huli ana i ka versatility a me ka hana, i ʻike ʻia i kāna mau huahana huahana.
- Nā lole moe moe Smoothing: ʻO kekahi o nā hiʻohiʻona kūʻokoʻa o nā lole ʻauʻau hema ma ka Pōʻalima ʻo kā lākou lole Smoothing Dream ponoʻī. Hoʻolālā ʻia kēia mea no nā ʻano maloʻo a maloʻo, e hāʻawi ana i ka paʻi a me ke kākoʻo ʻoiai e noho ʻoluʻolu a hoʻomāliʻi.
- Hoʻohui: Hoʻoikaika ka brand i ka inclusivity ma o ka hāʻawi ʻana i nā ʻano nui a me nā ʻano e hoʻokō i nā ʻano kino like ʻole. ʻAʻole kēia ala e hoʻonui wale i ka hilinaʻi o ka mea kūʻai aku akā pili pū me nā waiwai o kēia manawa a puni ke kino positivity.
Pili iā Lululemon
ʻOiai ʻo Left ma ka Pōʻalima e hana kūʻokoʻa ana mai Lululemon, ʻike ʻia ka mana o ka hope i kāna ʻano hana ʻoihana a me kāna kumu hoʻolālā. ʻO nā ʻike o nā mea hoʻokumu ma Lululemon i hoʻolako iā lākou me nā ʻike waiwai i ka branding, marketing, a me ka hoʻopili ʻana i nā mea kūʻai aku.
- Nā Waiwai Kaʻana like: Hoʻokumu mua nā māka ʻelua i ka maikaʻi, ka hana, a me ka ʻoluʻolu o ka mea kūʻai aku. Ua ʻae kēia ʻano kaʻana like iā Left ma ka Pōʻalima e huki i kahi waihona mea kūʻai kūpaʻa e mahalo ana i nā lole hana kiʻekiʻe.
- Ke alakaʻi a me ka Pūnaewele: Ma hope o ka haʻalele ʻana iā Lululemon, ua mālama ʻo Savage a me Low Ah Kee i nā pilina ikaika me nā hoa hana mua i kākoʻo i kā lākou ʻoihana hou. He nui nā alumni Lululemon i lilo i mea kūʻai aku a i ʻole i hui pū me ka Left ma ka hui Pōʻalima.
Hāʻawi huahana
Aia ma ka laina huahana o ka Pōʻalima nā ʻano lole ʻauʻau like ʻole i hoʻolālā ʻia no nā hana like ʻole, mai ka hoʻomaha ʻana i kahakai a hiki i nā haʻuki hoʻokūkū. Hōʻike kēlā me kēia ʻāpana i ke kūpaʻa o ka brand i ka maikaʻi a me ka hana.
- Nā Hoʻolālā Nui: Ua hana ʻia nā lole ʻauʻau i kūpono i nā hana like ʻole—ka ʻauʻau, heʻenalu, a i ʻole e leʻaleʻa wale i kahi lā ma kahakai. Hoʻopili nā hoʻolālā i nā hiʻohiʻona e like me nā kaula paʻa a me nā ʻoki hoʻohiwahiwa e hoʻonui ai i ka neʻe a me ka hōʻoluʻolu.
- Nā mea nani nani: Me nā waihoʻoluʻu a me nā hiʻohiʻona, Left on Friday suits ʻaʻole ia wale nō ka hana akā ke nānā aku. ʻO kēia hoʻopiʻi nani e kōkua i nā mea kūʻai aku i ka hilinaʻi i ka wā e hana ana i kā lākou mau hana punahele.
Video: LEFT ON FRIDAY Active Swimwear Review + Try On // Inā makemake ʻoe iā Lululemon a laila e nānā i kēia!
Nā Papahana Hoʻonui
Ke hoʻomau nei ka ulu ʻana o Left ma ka Pōʻalima, loaʻa i nā mea hoʻokumu nā manaʻo hoʻolālā no ka hoʻonui. ʻO kā lākou mau hana hou e pili ana i ka wehe ʻana i nā hale kūʻai pop-up ma Kanada a me ke kākoʻo ʻana i nā hui haʻuki e hoʻonui i ka ʻike maka.
- Nā Hale Kūʻai Pop-Up: Ma 2024, Left ma ka Pōʻalima i hoʻokuʻu i nā wahi pop-up ma Toronto a me Muskoka. Hāʻawi kēia mau hale kūʻai i nā mea kūʻai aku e ʻike mua i nā huahana, hoʻonui i kā lākou ʻike kūʻai ma o ka pilina pilikino me ka brand.
- Kākoʻo 'Athletic Sponsorships: Ua hui pū ka brand me ko Team Canada's Beach Volleyball kime no nā hanana e hiki mai ana e like me ka Summer Olympics. ʻAʻole hōʻike wale kēia kākoʻo i kā lākou kūpaʻa i ka hana akā pili pū me kā lākou helu demographic o nā wahine ikaika.
ʻO nā pilikia ma ka mākeke lole ʻauʻau
ʻO ke komo ʻana i ka ʻoihana lole ʻauʻau me kāna mau pilikia ponoʻī. Ua kū ʻo Savage lāua ʻo Low Ah Kee i kekahi mau pilikia i ko lāua hoʻokumu ʻana i ka hema ma ka Pōʻalima.
- Hoʻokūkū Makeke: Ua piha ka mākeke lole ʻauʻau me nā hōʻailona paʻa. Eia nō naʻe, ma ka nānā ʻana i nā mea waiwai maikaʻi a me nā hoʻolālā kūʻokoʻa, Left on Friday ua hoʻokaʻawale iā ia iho mai nā mea hoʻokūkū.
- Ka hopena o ka maʻi maʻi: ʻO ka maʻi maʻi maʻi COVID-19 i pilikia nui no nā ʻoihana kūʻai ma ka honua. Haʻalele i ka Pōʻalima i hoʻololi ʻia e ka hoʻonui ʻana i ko lākou ʻike pūnaewele a me ka hoʻohana ʻana i nā hoʻolālā marketing media social e hiki ai i nā mea kūʻai aku.
Hooikaika mau
I ka mākeke ʻike kaiapuni i kēia lā, ʻo ka hoʻomau ka mea nui. Left i ka Pōʻalima ua kūpaʻa i ka hana ʻana i nā huahana lōʻihi e hōʻemi i ka ʻōpala i ka manawa.
- ʻOi aku ka maikaʻi ma mua o ka nui: Ke kākoʻo nei ka brand i nā lole ʻauʻau liʻiliʻi akā ʻoi aku ka maikaʻi e hiki ke kū i nā hana like ʻole me ka pono ʻole e hoʻololi pinepine.
- Recyclable Packaging: Hoʻohana lākou i nā mea hoʻopihapiha hiki ke hoʻohana hou ʻia ma ke ʻano he ʻāpana o kā lākou kūpaʻa i ka hoʻomau ʻana, me ka manaʻo e hōʻemi i ka hopena o ke kaiapuni inā hiki.
Kūʻai Kūʻai
No ke kūkulu ʻana i ka ʻike brand a hoʻopili pono i nā mea kūʻai aku, ua hoʻohana ʻo Left ma ka Pōʻalima i nā hoʻolālā kūʻai hou e pili ana i kā lākou poʻe i manaʻo ʻia.
- Hoʻopili Media Social: ʻO ka hoʻohana ʻana i nā platform e like me Instagram a me TikTok hiki iā lākou ke hōʻike i kā lākou huahana ma o ka ʻike hoihoi. Kōkua nā hui influencer e hoʻonui i ko lākou hiki i waena o nā mea kūʻai aku e manaʻo nui ana i ka ʻoiaʻiʻo i nā ʻae.
- Maikaʻi i hana ʻia e ka mea hoʻohana: ʻO ka paipai ʻana i nā mea kūʻai aku e kaʻana like i nā kiʻi e hoʻohana ana i nā huahana Left ma ka Pōʻalima e hoʻoikaika i ke komo ʻana o ke kaiāulu me ka hāʻawi ʻana i nā hōʻike hōʻike maoli e pili ana i ka hana huahana i nā hiʻohiʻona maoli.
Komo Kaiaulu
Left i ka Pōʻalima e komo ikaika ana i nā hana kaiāulu e pili ana i ka hoʻolaha ʻana i ke olakino a maikaʻi i waena o nā wahine.
- Nā hanana kūloko: Ma ke kākoʻo ʻana i nā hanana hoʻoikaika kino kūloko a i ʻole ka hoʻomaʻemaʻe kahakai, ʻaʻole lākou e hoʻolaha wale i kā lākou hōʻailona akā kōkua pū kekahi i ka maikaʻi o ke kaiāulu.
- Nā Papahana: ʻO nā papa hana hoʻokipa e pili ana i nā kumuhana olakino a olakino paha e hiki ai iā lākou ke hoʻopili pololei me kā lākou mea kūʻai aku i ka wā e hoʻonoho ai iā lākou iho ma ke ʻano he poʻe kākoʻo no ke ola olakino.
ʻIke Kūʻai
He mea koʻikoʻi ka hoʻomaopopo ʻana i nā pono o ka mea kūʻai aku no kēlā me kēia brand kūleʻa. Haʻalele ʻia ma ka Pōʻalima e hana i kahi ʻike kūʻai kūʻokoʻa ma ka pūnaewele a me ka offline.
- Pūnaewele Mea Hoʻohana: Ua hoʻolālā ʻia kā lākou pūnaewele no ka hoʻokele maʻalahi me nā wehewehe kikoʻī huahana a me nā alakaʻi nui e kōkua i nā mea kūʻai aku i ka hoʻoholo ʻana i ka ʻike kūʻai.
- Kākoʻo Mea Kūʻai: ʻO kahi hui lawelawe mea kūʻai aku e hōʻoia i ka pane wikiwiki i nā nīnau a i ʻole nā hopohopo e pili ana i nā huahana a i ʻole nā kauoha, e hoʻoulu i ka hilinaʻi a me ka kūpaʻa i waena o nā mea kūʻai.
Ka hopena
I ka hopena, ʻo *Left On Friday* he hōʻike no ka hana hou i loko o ka ʻoihana lole ʻauʻau i alakaʻi ʻia e nā luna o Lululemon mua i hoʻomaopopo i ka mea a nā mea kūʻai aku o kēia wā e ʻimi nei i nā lole hana. Ma ka hoʻokumu mua ʻana i ka maikaʻi, ka hoʻohui ʻana, a me ke ʻano o ka mālama ʻana i nā pilina paʻa i ko lākou mau aʻa ma Lululemon, Savage a me Low Ah Kee i hoʻokumu maikaʻi i kahi hōʻailona e ʻoliʻoli nui i nā wahine e ʻimi nei i ka hana a me ke ʻano i kā lākou koho ʻauʻau.
Nīnau pinepine
1. He aha ka mea i hoʻoikaika ai iā Shannon Savage lāua ʻo Laura Low Ah Kee e hoʻomaka i ka Left On Friday?
- Ua ʻike lākou i kahi āpau i ka mākeke lole ʻauʻau i ka wā e hana ana ma Lululemon a makemake lākou e hana i nā lole ʻauʻau nani a me ka hana no nā wahine ikaika.
2. Ua pili ka Left On Friday me Lululemon?
- ʻAʻole, ʻoiai ua hoʻokumu ʻia e nā luna hoʻokele Lululemon mua, Left On Friday e hana kūʻokoʻa akā kaʻana like i nā waiwai like e pili ana i ka maikaʻi a me ka ʻoluʻolu o ka mea kūʻai aku.
3. He aha ka mea e ʻokoʻa ai nā lole ʻauʻau Left On Friday?
- Hāʻawi kā lākou Smoothing Dream Fabric i ka hōʻoluʻolu a me ka hoʻopaʻa ʻana i ka wā maloʻo a maloʻo paha, me nā hoʻolālā i hana ʻia no nā hana like ʻole.
4. Ma hea e hiki ai iaʻu ke kūʻai aku i nā huahana Left On Friday?
- Loaʻa nā huahana ma ka pūnaewele ma o kā lākou pūnaewele a me nā hale kūʻai pop-up i loaʻa i nā kūlanakauhale Kanada i koho ʻia i nā mahina kauwela.
5. Pehea e pili ai ka Left On Friday i ka hoomau?
- Ke nānā nei lākou i ka hana ʻana i nā mea kiʻekiʻe i hoʻolālā ʻia no ka lōʻihi ma mua o nā lole ʻauʻau wikiwiki maʻamau i ka wā e hoʻohana ana i nā mea hoʻopihapiha hiki ke hoʻohana hou ʻia.
Kuhikuhi:
[1] https://www.glossy.co/podcasts/lululemon-vets-on-launching-left-on-friday-we-were-able-to-go-so-far-so-fast/
[2] https://swimsuit.si.com/swimlife/left-on-friday-makes-swimsuits-for-wildest-adventures
[3] https://www.marieclaire.com/career-advice/money/exit-interview-left-on-friday-founders-laura-low-ah-kee-shannon-savage/
[4] https://www.calexico.com.au/collections/left-on-fridays
[5] https://retail-insider.com/retail-insider/2024/05/canadian-swimwear-brand-left-on-friday-expanding-with-retail-stores-and-athletic-sponsorship-interview/
[6] https://leftonfriday.com/pages/faq
[7] https://shop.lululemon.com/help
[8] https://www.besthealthmag.ca/article/canadian-swimsuit-left-on-friday/
