Papa kuhikuhi
● Hoʻolauna
>> Moʻolelo Brand
● ʻO ka hānau ʻana o nā lole ʻauʻau Pōʻakahi
>> He hihio i hānau ʻia mai ka ʻike
>> Mai ka hoʻomaka haʻahaʻa a i ka holomua honua
● Ma hea i hana ʻia ai nā lole ʻauʻau o ka Pōʻakahi?
>> Ka Hana Hana
>> ʻO ka manaʻo maikaʻi a me ka hoʻomau
>> Hoʻolaha a me ka hoʻolaha honua
● Nā mea i hoʻohana ʻia i nā lole ʻauʻau Pōʻakahi
>> Nā lole kiʻekiʻe
>> Nā Hana Hana Hou
● Nā mea hoʻokumu ma hope o ka Brand
>> ʻO Natasha Oakley lāua ʻo Devin Brugman: nā mea ʻauʻau ʻauʻau
>> Mai nā Influencers i nā ʻoihana
>> ʻO kahi hui i kūkulu ʻia ma luna o ka hoaloha a me ka ʻike like
● ʻO ka ʻokoʻa o nā lole ʻauʻau Pōʻakahi
>> Hoʻolālā Pilikino
>> Ka nui o ka hui
>> Ka maikaʻi a me ka lōʻihi
● ʻO ke kumu hoʻohālike pāʻoihana a me ka hoʻolālā ulu
>> Hoʻoulu Organic a me Social Media Marketing
>> Hoʻonui i nā lole ʻauʻau
● ʻO ka hopena o nā lole ʻauʻau o ka Pōʻakahi ma ka ʻoihana
>> Hoʻonohonoho i nā kūlana hou
>> Nā Brands-Alakaʻi ʻia
>> Kaulana a me ke Kaulike
● Ka hopena
● Kuhikuhi:
Hoʻolauna
I loko o ke ao holoʻokoʻa o ke ʻano, he liʻiliʻi nā niches i ʻike i ka ulu a me ka hana hou e like me nā lole ʻauʻau. Ma waena o nā hōʻailona e hana nei i nā nalu i loko o kēia ʻoihana, ua kū ʻo Monday Swimwear ma ke ʻano he kumu hoʻohālike o ka kūleʻa ʻoihana a me ka hana maikaʻi. Ma hea i hana ʻia ai nā lole ʻauʻau o ka Pōʻakahi, a he aha ka moʻolelo ma hope o kēia brand e ulu wikiwiki nei? E luʻu kākou i loko o ke ao o ka Lāhina Swimwear, e ʻimi ana i kona kumu, nā kaʻina hana hana, a me nā mea ʻike maka ma hope o kona kūleʻa.
Moʻolelo Brand
◆ Hoʻokumu a me ka ulu ʻana : Ua hoʻokumu ʻia nā lole ʻauʻau Pōʻakahi ma nā kumu o ka hana ʻana i nā lole ʻauʻau nani a me ka hana. Ua hoʻomaka ka brand me kahi hōʻaiʻē haʻahaʻa o $30,000 a ua ulu aʻe i loko o kahi ʻoihana miliona miliona, me nā loaʻa kālā i manaʻo ʻia a hiki i $ 20 miliona.
◆ Influencer Impact : ʻO nā mea hoʻokumu, nā mea hoʻoikaika i ko lākou pono ponoʻī, ua hoʻohana i kā lākou hui media media e kūkulu i kahi kaiāulu a puni ka brand. Ua hana nui kēia hoʻolālā i ka ulu wikiwiki a kaulana o ka brand.
ʻO ka hānau ʻana o nā lole ʻauʻau Pōʻakahi
He hihio i hānau ʻia mai ka ʻike
Ua hoʻokumu ʻia ʻo Monday Swimwear ma 2014 e nā hoaaloha maikaʻi loa a me nā hoa ʻoihana ʻo Natasha Oakley lāua ʻo Devin Brugman 1. ʻO ka hoʻomaka ʻana o ka brand he hōʻike i ka mana o ka makemake a me ka ʻike loea. Ua kaulana ʻo Oakley lāua ʻo Brugman i nā kiʻi kaulana i ka honua ʻauʻau, ua loaʻa i ka poʻe hahai nui ma o kā lāua blog kaulana a me ka paepae media social, 'A Bikini A Day' 5.
ʻO kā lākou ʻike i ka hoʻohana ʻana i nā bikini he nui no kā lākou blog i hāʻawi iā lākou i nā ʻike kūʻokoʻa i ka mea e hana ai ka lole ʻauʻau kūpono. Ua ʻike lākou i nā āpau i ka mākeke a ʻike lākou i kahi manawa kūpono e hana ai i nā lole ʻauʻau i hoʻokumu i ka pono, ka maikaʻi, a me ke ʻano. Na kēia i hoʻokumu i ke kumu o ka mea e lilo i mau lole ʻauʻau Pōʻakahi 3.
Mai ka hoʻomaka haʻahaʻa a i ka holomua honua
ʻO ka mea i hoʻomaka ma ke ʻano he ʻoihana haʻahaʻa me kahi hōʻaiʻē $30,000 i ka makahiki 2014 mai ka wā i ulu ai i loko o kahi hōʻailona miliona miliona 7. ʻO ka ulu ʻana o ka Lāhina Swimwear ʻaʻole ia he mea kupanaha. Ma 2020, ʻeono mau makahiki ma hope o kona hoʻokuʻu ʻia ʻana, aia ka ʻoihana i ke ala e hoʻokō ai i $ 20 miliona i ka loaʻa kālā makahiki ma mua o 2022. ʻOi aku ka maikaʻi o kēia kūleʻa i ka noʻonoʻo ʻana ua hoʻokō ʻia me ka loaʻa ʻole o ke kālā kālā ʻoihana, e hilinaʻi nei i ka ulu kūlohelohe a me ka ʻoihana ʻoihana ʻoihana.
Ma hea i hana ʻia ai nā lole ʻauʻau o ka Pōʻakahi?
Ka Hana Hana
Hana ʻia nā lole ʻauʻau Pōʻakahi ma Kina. He mea maʻamau ka koho ʻana o ka wahi i waena o nā hōʻailona hana ma muli o ka ʻoihana lole i hoʻokumu ʻia o ka ʻāina a me nā limahana limahana. Hoʻoikaika ka brand i ka hoʻomalu maikaʻi a me nā hana hana etika, e hōʻoia ana i kā lākou huahana e kū i nā kūlana kiʻekiʻe.
Hāʻawi ka Lāhina Swimwear i ka manaʻo nui i nā kūlana hana etika 1. Ua kūpaʻa ka brand i ka hōʻoia ʻana e hana ʻia kāna mau huahana ma lalo o nā kūlana hana kūpono. Hōʻike ʻia kēia kūpaʻa i nā kulekele a me nā hana o ka hui, i hoʻolālā ʻia e pale i nā limahana a mālama i nā kūlana kiʻekiʻe i loko o ke kaʻina hana.
ʻO ka manaʻo maikaʻi a me ka hoʻomau
Ua ʻike ʻia ka brand no kona 'ʻano maikaʻi ʻole, ʻoluʻolu-a-hoʻopā a me ka maikaʻi mau loa' 3. Hōʻike kēia mau hiʻohiʻona e hana pū ʻo Monday Swimwear me nā mea hana akamai i hiki ke hoʻokō i kā lākou kūlana kiʻekiʻe no ka hana hana a me ka maikaʻi o nā mea.
Eia kekahi, ua hōʻike ʻo Monday Swimwear i ka ulu ʻana o ka manaʻo i ka hoʻomau. ʻO kā lākou hōʻiliʻili Summer 2020, no ka laʻana, ua wehewehe ʻia ʻo ia kekahi o kā lākou hōʻiliʻili maikaʻi loa a hiki i kēia lā 9. Hōʻike kēia i ka hui pū ʻana o ka brand me nā mea hana i hiki ke hoʻokō i kā lākou pono a me ka hoʻomau mau.
Hoʻolaha a me ka hoʻolaha honua
Ma muli o ka hiki ʻana o ka brand ma ka honua holoʻokoʻa a me ka ulu wikiwiki ʻana, hiki i ka Pōʻakahi Swimwear ke hoʻohana i kahi pūnaewele o nā mea hana ma nā wahi like ʻole e hoʻokō i ka noi. He mea maʻamau kēia ʻano i waena o nā brand fashion international, e ʻae iā lākou e hoʻonui i nā kumukūʻai hana ʻoiai e mālama ana i ka mana maikaʻi.
ʻOiai ʻaʻohe o mākou ʻike kikoʻī e pili ana i nā ʻāina kahi i hana ʻia ai nā lole ʻauʻau o ka Pōʻakahi, ʻo ka manaʻo o ka brand i ka hana etika e hōʻike ana e hana paha lākou me nā hale hana kaulana ma nā wahi i ʻike ʻia no ka hana ʻauʻau ʻauʻau, e like me Asia, ʻAmelika Hema, a i ʻole ma ka home ma ʻAmelika Hui Pū ʻIa a i ʻole Australia (no ka mea nāna i hoʻokumu i ke kumu o Australia).
Nā mea i hoʻohana ʻia i nā lole ʻauʻau Pōʻakahi
Nā lole kiʻekiʻe
ʻIke ʻia ʻo Monday Swimwear no ka hoʻohana ʻana i ka hui ʻana o nā mea kiʻekiʻe, me ka polyester, nylon, a me ka spandex. Ua koho ʻia kēia mau lole no ko lākou lōʻihi, hōʻoluʻolu, a me ka hiki ke mālama i ke ʻano, i mea kūpono no nā lole ʻauʻau [2].
Nā Hana Hana Hou
Hōʻike pinepine ʻia nā hōʻiliʻili ʻauʻau o ka brand i nā hoʻolālā hou e mālama i nā ʻano kino like ʻole. ʻO ka hoʻohana ʻana i nā mea kikoʻī e hiki ai ke hoʻopololei, hoʻonui i ka hilinaʻi o ka mea hoʻohana i ka wā e leʻaleʻa ana i nā hana kahakai a i ʻole nā waiwai. [4].
Nā mea hoʻokumu ma hope o ka Brand
ʻO Natasha Oakley lāua ʻo Devin Brugman: nā mea ʻauʻau ʻauʻau
ʻO Natasha Oakley lāua ʻo Devin Brugman, nā mea nāna i hoʻokumu i ka Monday Swimwear, i kapa pinepine ʻia ʻo 'swimwear connoisseurs' 3. ʻO kā lākou huakaʻi i ka lilo ʻana i mau ʻoihana kūleʻa i ka ʻoihana lole ʻauʻau he mea hoihoi.
Ma mua o ka hoʻokuʻu ʻana i nā lole ʻauʻau Pōʻakahi, ua hoʻokumu ʻo Oakley lāua ʻo Brugman iā lākou iho he mau mea koʻikoʻi i ka honua ʻauʻau ma o kā lākou blog, 'A Bikini A Day.' Ua loaʻa koke kēia kahua, a lākou i hoʻomaka ai i ka makahiki 2012, a ua loaʻa i ka poʻe ma luna o 4 miliona ma nā wahi like ʻole. 6.
Mai nā Influencers i nā ʻoihana
ʻO ka hoʻololi ʻana mai nā influencers i nā mea nona nā inoa he holomua kūlohelohe no Oakley a me Brugman. ʻO kā lākou ʻike me 'A Bikini A Day' i hāʻawi iā lākou i nā ʻike koʻikoʻi e pili ana i ka mākeke lole ʻauʻau, nā makemake o nā mea kūʻai aku, a me ka mana o ke kūʻai aku ʻana i ka ʻoihana pūnaewele.
Ua hāʻawi kēia kāʻei iā lākou i kahi pōmaikaʻi kūʻokoʻa i ka wā e hoʻokuʻu ai i nā lole ʻauʻau Pōʻakahi. ʻAʻole lākou i hoʻomaopopo wale i ka huahana akā ua loaʻa pū kekahi i kahi kaiāulu o nā mea kūʻai aku i hilinaʻi i ko lākou akamai i nā lole ʻauʻau. 8.
ʻO kahi hui i kūkulu ʻia ma luna o ka hoaloha a me ka ʻike like
ʻO ka mea e hoʻokaʻawale ai i ka Pōʻakahi Swimwear ʻaʻole wale ka maikaʻi o kāna mau huahana, akā ʻo ka pilina ikaika ma waena o nā mea hoʻokumu. ʻAʻole ʻo Oakley lāua ʻo Brugman he mau hoa ʻoihana wale nō, akā he mau hoaaloha maikaʻi loa a me nā hoa huakaʻi 5. ʻO kēia pilina pili me ke kānalua ʻole i kōkua i ka kūleʻa o ka brand, e ʻae ana i ka hui pū ʻana a me ka ʻike lokahi no ka hui.
ʻO ka ʻokoʻa o nā lole ʻauʻau Pōʻakahi
Hoʻolālā Pilikino
ʻIke ʻia ʻo Monday Swimwear no kāna mau hiʻohiʻona hoʻolālā wahine e hoʻokumu i ka pono a me ka hōʻoluʻolu me ka ʻole o ka hoʻohālikelike ʻana i ke ʻano. Hoʻokumu ʻia ka manaʻo hoʻolālā o ka brand i ka hana ʻana i nā lole ʻauʻau e hōʻoluʻolu ai nā wahine 3.
Hoʻolālā maikaʻi ʻia, hoʻāʻo ʻia a hoʻomaʻemaʻe ʻia kēlā me kēia ʻāpana o ka hōʻiliʻili ʻana i nā lole ʻauʻau Pōʻakahi e hōʻoia i kēlā me kēia mea e hoʻopololei i ke kino o ka mea nāna e hoʻohana. Hoʻopili kēia nānā i nā kikoʻī i kā lākou koho ʻana i nā mea waiwai, me ka brand i ʻike ʻia no ka hoʻohana ʻana i nā lole palupalu i ka paʻi a paʻa.
Ka nui o ka hui
ʻO kekahi o nā kumu koʻikoʻi e kākoʻo ana i ka kūleʻa o Monday Swimwear ʻo kona kūpaʻa ʻana i ka hoʻohui ʻana i ka nui. Hāʻawi ka brand i kahi ākea ākea o ka nui, e hōʻoia ana e hiki i nā wahine o nā ʻano kino āpau ke loaʻa i nā lole ʻauʻau e kūpono a hoʻonani iā lākou. 8.
ʻAʻole i hoʻonui wale kēia ala hoʻohui i kā lākou kumu kūʻai aku akā pili pū me ka ulu nui o ka noi no ka ʻokoʻa a me ka hōʻike ʻana i ka ʻoihana hana. Ma ka mālama ʻana i nā ʻano kino like ʻole, ua hoʻonoho ʻo Monday Swimwear iā ia iho ma ke ʻano he hōʻailona e hoʻomaopopo maoli a mahalo i kāna mau mea kūʻai.
Ka maikaʻi a me ka lōʻihi
Hāʻawi ka Lāhina Swimwear i ka manaʻo nui i ka maikaʻi a me ka lōʻihi. Hoʻolālā ʻia nā lole ʻauʻau o ka brand e kū i ka hoʻāʻo o ka manawa, ma ke ʻano o ke ʻano a me ke kapa. ʻO kēia ka nānā ʻana i ka lōʻihi e hāʻawi i ka waiwai no nā mea kūʻai aku akā pili pū me ka ulu ʻana o nā mea kūʻai aku no nā koho ʻano hoʻomau. 9.
ʻO ke kumu hoʻohālike pāʻoihana a me ka hoʻolālā ulu
Hoʻoulu Organic a me Social Media Marketing
ʻO ka hoʻolālā ulu ʻana o Monday Swimwear ua kālele nui ʻia i ka ulu ʻana o nā mea kanu, me ka hoʻohana ʻana i ka mana o nā mea hoʻokumu i ka media social a me ka hoʻopili ʻana i ke kaiāulu ikaika. Ua ʻae kēia ala i ka ulu ʻana o ka ʻoihana me ka hilinaʻi ʻole i ke kālā o waho 7.
Hoʻohana nui ʻia ka hoʻolālā kūʻai ʻana o ka brand i nā paepae media social, kahi i hui pū ai ʻo Oakley lāua ʻo Brugman i nā miliona. ʻO kēia laina pololei o ke kamaʻilio me kā lākou poʻe i manaʻo ʻia he mea nui ia i ke kūkulu ʻana i ka ʻike brand a me ka kūpaʻa.
Hoʻonui i nā lole ʻauʻau
ʻOiai ua hoʻomaka ʻo Lāhina Swimwear ma ke ʻano he hōʻailona ʻauʻau, ua hoʻonui ʻo ia i kāna mau makana. I ka makahiki 2016, ua hoʻokumu ka hui i ka Monday Active, kahi laina o nā lole hana e hoʻokō i kā lākou hōʻiliʻili ʻauʻau 5. Hōʻike kēia hoʻonui i ka hiki o ka brand ke hoʻohana i kona kūleʻa i nā lole ʻauʻau e komo i nā mākeke pili hou.
I kēia mau lā, ua hoʻokomo ka brand i ka Lāhina Body, kahi laina o nā lole hana i hana ʻia mai nā mea hana hou. ʻAʻole hoʻomāhuahua kēia hoʻonui i ka laulā huahana o ka hui akā hoʻoikaika pū i kāna kūpaʻa i ka hoʻomau 10.
ʻO ka hopena o nā lole ʻauʻau o ka Pōʻakahi ma ka ʻoihana
Hoʻonohonoho i nā kūlana hou
He kuleana koʻikoʻi ka Lāhina Swimwear i ka hoʻokiʻekiʻe ʻana i ka pae no nā brand lole ʻauʻau. Ma ka hana mua ʻana i ke kūpono, ka maikaʻi, a me ka inclusivity, ua hoʻokūkū lākou i nā hōʻailona ʻē aʻe e hoʻokō i kēia mau kūlana kiʻekiʻe. Ua hōʻike ko lākou kūleʻa i ka makemake nui o ka mākeke no nā lole ʻauʻau maikaʻi i hoʻolālā maikaʻi ʻia e mālama i nā ʻano kino like ʻole.
Nā Brands-Alakaʻi ʻia
Ua hōʻike pū ʻia ka kūleʻa o ka Lāhina Swimwear i ka hiki ke alakaʻi ʻia e ka influencer. ʻO ka huakaʻi ʻo Oakley lāua ʻo Brugman mai nā mea kākau moʻolelo a i nā ʻoihana kūleʻa ua hoʻoikaika i nā mea he nui i ke kaiāulu influencer e noʻonoʻo e hoʻomaka i kā lākou laina huahana.
Kaulana a me ke Kaulike
Ke hoʻomaka nei ka ʻoihana hana i ka nānā ʻana e pili ana i kona hopena kaiapuni a me nā hana hana, ʻo ka hoʻokō ʻana o Monday Swimwear i ka hana pono a me ka hoʻomau i hoʻohālike maikaʻi. ʻO kā lākou hoʻoikaika ʻana i kēia wahi, e like me ka hoʻohana ʻana i nā mea hana hou i kā lākou laina Lāhina Body, kōkua i ka neʻe ākea i ka hana ʻano hana ʻoi aku ke kuleana. 10.
Ka hopena
ʻOiai ʻaʻole i hōʻike ʻia nā wahi kikoʻī o ka Lāhina Swimwear, ʻike maopopo ʻia ka holomua o ka brand ma mua o kahi i hana ʻia ai kāna mau huahana. Mai kona hoʻomaka haʻahaʻa ma ke ʻano he $30,000 a hiki i kona kūlana i kēia manawa ma ke ʻano he mau miliona miliona, ua hana nui ʻo Monday Swimwear i ka ʻoihana ʻauʻau.
ʻO ka manaʻo paʻa o ka brand i ka maikaʻi, ka hana etika, ka nui o ka hoʻohui ʻana, a me ka hoʻomau, i hui pū ʻia me ka ʻike o ka poʻe hoʻokumu a me ka naʻauao media kaiapili, ua hana i kahi meaʻai no ka kūleʻa. Ke hoʻomau nei ka ulu ʻana a me ka ulu ʻana o nā lole ʻauʻau Pōʻakahi, e hauʻoli ka ʻike ʻana i ke ʻano o kona hoʻohua hou ʻana i ka ʻoihana lole ʻauʻau a hoʻonui i kona mana i ka honua ākea ākea.
Inā ʻoe e hoʻomaha ana ma ke kahakai ma Bali a i ʻole e ʻauʻau i loko o kou loko wai kūloko, ʻike paha ʻoe i kahi ʻāpana mai ka Monday Swimwear. A i kēia manawa, ʻike ʻoe i ka moʻolelo ma hope o ka brand - he moʻolelo pili aloha, ʻoihana ʻoihana, a me ka makemake i ka hana ʻana i nā lole ʻauʻau kūpono no kēlā me kēia kino.
Kuhikuhi:
1 https://www.businessinsider.com/success-strategies-devin-brugman-monday-swimwear-cofounder-2020-9?op=1
5 https://www.harpersbazaar.com/uk/fashion/fashion-news/a37536/name-to-know-monday-swimwear/
3 https://mondayswimwear.com/pages/about-us
7 https://www.businessinsider.com/monday-swimwear-multi-million-dollar-brand-30000-loan-20-million-2020-7?op=1
1 https://www.kanjitable.com/2024/07/09/discovering-the-origins-of-monday-swimwear-a-comprehensive-look-into-the-brands-roots/
9 https://theswimreport.com/2020/04/12/monday-swimwears-summer-20-collection-is-here/
6 https://www.forbes.com/sites/viviennedecker/2016/06/16/how-the-founders-of-a-bikini-a-day-amassed-4-million-followers-and-launched-two-of-their-own-brands/
8 https://www.glossy.co/podcasts/monday-swimwears-natasha-oakley-on-organically-growing-multimillion-dollar-brands/
10 https://mondayswimwear.com/pages/monday-body-about-us
