Papa kuhikuhi
● ʻO ka hānau ʻana o nā lole ʻauʻau Calavera
● Nā Hana Hou a me nā hiʻohiʻona
● Kūʻai Kūʻai
● ʻO nā pilikia i loaʻa
● Kūlana o kēia manawa
● Nā Manaʻo e hiki mai ana
● Hoʻopili Kaiāulu a me nā hanana
● Manaʻo Mea Hoʻohana
● ʻO ka wā e hiki mai ana o ka ʻoihana lole ʻauʻau
● Nīnau & Pane
>> 1. He aha ka mea i hoʻoikaika iā Anna Jerström e hoʻomaka i nā lole ʻauʻau Calavera?
>> 2. He aha ka mea e ʻokoʻa ai ʻo Calavera Swimwear mai nā mea hōʻailona ʻē aʻe?
>> 3. Ma hea e kūʻai ai au i nā lole ʻauʻau Calavera?
>> 4. Aia kekahi mau hana hoʻomau e pili ana me Calavera Swimwear?
>> 5. He aha nā pilikia i loaʻa iā Calavera mai kona hoʻomaka ʻana?
● Ka hopena
● Kuhikuhi:
ʻO Calavera Swimwear, he hōʻailona i puka mai i ka makemake i ka heʻenalu a me ka makemake e hana i nā lole ʻauʻau ʻauʻau no nā wahine, he huakaʻi hoihoi mai kona hoʻomaka ʻana i ka makahiki 2011. Ua hoʻokumu ʻia e Anna Jerström, ʻo ka brand i manaʻo e hoʻoikaika i nā wahine heʻe nalu ma o ka hoʻolako ʻana i nā bikini e noho mau ai i nā hana wai ikaika. Hoʻopili kēia ʻatikala i ka mōʻaukala o Calavera Swimwear, kāna mau makana kūʻokoʻa, nā pilikia e kū nei, a me kona kūlana i kēia manawa i ka mākeke lole ʻauʻau.
ʻO ka hānau ʻana o nā lole ʻauʻau Calavera
Ua hānau ʻia ʻo Calavera Swimwear mai kahi hālāwai leʻaleʻa i ka wā heʻe nalu ma Costa Rica. Ua ʻike ʻo Jerström, he mea heʻe nalu a he ʻoihana, i kahi āpau i ka mākeke no nā lole ʻauʻau i hoʻohui i ke ʻano me ka hana. He mea maʻalahi ka manaʻo o ka brand: pono nā wahine heʻe nalu i ka nalu, ʻaʻole i nā hana ʻino o nā lole. Ua alakaʻi ʻia kēia i ka hoʻomohala ʻana i nā bikini i hoʻolālā ʻia e kū i ka paʻakikī o ka heʻenalu me ka ʻole o ka hoʻololi ʻana i ka nani.
Nā Hana Hou a me nā hiʻohiʻona
ʻO kekahi o nā hiʻohiʻona koʻikoʻi o Calavera Swimwear ʻo kāna kūpaʻa i ka hana ʻana i nā huahana e hoʻokō pono i nā wahine ikaika. Hoʻolālā ʻia nā bikini o ka brand me:
- Hoʻopaʻa Paʻa: Hana ʻia nā lole ʻauʻau e noho ma kahi i ka wā o nā hana wai like ʻole, e hōʻoia ana e hiki i nā mea hoʻohana ke heʻenalu me ka hopohopo ʻole i ka paheʻe ʻana o kā lākou bikini.
- Nā meaʻoluʻolu:ʻO ka hoʻohanaʻana i nā lole kiʻekiʻe e hiki ai ke maʻalahi a me ka hōʻoluʻolu, he mea nui ia no nā hola lōʻihi i loko o ka wai.
- Hoʻomaʻamaʻa Eco-Friendly: Hoʻouna ʻo Calavera Swimwear i kāna mau huahana me ka ʻole o ka ʻiʻi ʻipika, e hoʻoikaika ana i kāna kūpaʻa i ka hoʻomau a me ka hōʻemi ʻana i ka hopena o ke kaiapuni.
Ua hoʻokani maikaʻi kēia mau hiʻohiʻona me nā mea kūʻai aku e ʻimi nei i ka hana a me ke ʻano i kā lākou lole ʻauʻau.
Kūʻai Kūʻai
Mai kona mau lā mua, ua hoʻohana ʻo Calavera Swimwear i kahi hoʻolālā kūʻai kūʻai kūʻokoʻa i hilinaʻi nui ʻia ma ka ʻōlelo-waha ma mua o ka hoʻolaha ʻana o ka media lehulehu. Ua hoʻonoho ka brand iā ia iho ma ke ʻano he koho leʻaleʻa a hoʻohiwahiwa no nā wahine heʻenalu. Hōʻike pinepine kā lākou mau hoʻolaha i nā wahine kūʻokoʻa e hōʻike ana i ko lākou ʻano pilikino ʻoiai e holo wiwo ʻole ana i nā nalu.
Ua hoʻohana maikaʻi ka brand i nā paepae pāʻoihana kaiapili e launa pū me kāna poʻe e hoʻolohe ai, kaʻana like i nā ʻike i hana ʻia e ka mea hoʻohana, a hoʻolaha i kāna huahana ma o nā kiʻi a me nā wikiō. No ka laʻana, ua hoʻolaha lākou i nā hoʻolaha e like me 'No Balls Required,' i hōʻike i ke koʻikoʻi o ka hōʻoluʻolu a me ka hilinaʻi i nā lole ʻauʻau no nā wahine ikaika[2].
ʻO nā pilikia i loaʻa
ʻOiai ʻo kāna kūleʻa mua a me kāna ala hou, ua alo ʻo Calavera Swimwear i nā pilikia i nā makahiki:
- Hoʻokūkū Makeke: He hoʻokūkū nui ka mākeke lole ʻauʻau, me ka nui o nā māka e hoʻokūkū nei no ka nānā ʻana. Pono ʻo Calavera e hoʻokaʻawale iā ia iho i waena o ka ulu ʻana o ka hoʻokūkū mai nā hōʻailona paʻa a me nā mea komo hou.
- Nā kumu waiwai: Hiki ke hoʻololi i ka hoʻolilo ʻana o nā mea kūʻai aku ma nā mea pono ʻole e like me nā lole ʻauʻau. Hiki i kēia ke hoʻopilikia i nā kūʻai aku i ka wā o ka hoʻokele waiwai.
- Nā Paʻi Hoʻomau: I ka lilo ʻana o nā mea kūʻai aku i ka ʻike pili i ke kaiapuni, ua koi ʻia nā hōʻailona e ʻae i nā hana hoʻomau. ʻOiai ua holomua ʻo Calavera ma kēia wahi, he mea paʻakikī ka mālama ʻana i nā hana pili i ka kaiaola me ka mālama ʻana i nā kumukūʻai.
Kūlana o kēia manawa
I kēia manawa, hoʻomau ka hana ʻana o Calavera Swimwear akā ua hoʻohuli ʻo ia i kāna manaʻo i ke kūʻai aku ma ka pūnaewele ma o nā paepae e like me Poshmark kahi e loaʻa ai i nā mea kūʻai aku nā mea hou a i aloha ʻia i nā kumukūʻai kūʻai. Hōʻike kēia hoʻololi i nā ʻano ākea o nā hale kūʻai kahi i lilo ai ka e-commerce i mea nui.
Nā Manaʻo e hiki mai ana
Ke nānā nei i mua, ʻo Calavera Swimwear he mau ala e hiki ai ke ʻimi:
- Hoʻonui i nā Laina Huahana: ʻO ka hoʻolauna ʻana i nā ʻano hou a i ʻole nā hōʻiliʻili hiki ke hoʻokipa i ka lehulehu ākea a mālama i nā makemake o nā mea kūʻai aku.
- Hui pū: ʻO ka hui pū ʻana me nā influencers a i ʻole nā mea hōʻailona ʻē aʻe hiki ke hoʻonui i ka ʻike a hiki i loko o nā mākeke niche.
- Hoʻonui i ka hoʻomau ʻana: ʻO ka hoʻopukapuka hou ʻana i nā mea hoʻomau a me nā hana hoʻomau e hiki ke hoʻopili i nā mea kūʻai aku i ke kaiapuni.
Hoʻopili Kaiāulu a me nā hanana
Ua hui pū ʻo Calavera Swimwear me kona kaiāulu ma o nā hanana like ʻole e hāpai i ka moʻomeheu heʻenalu a me nā kumu pilikanaka. No ka laʻana, ua hoʻokumu lākou i kahi hōʻiliʻili lole ʻauʻau paʻi paʻi liʻiliʻi i hoʻolālā ʻia e ka mea pena kaulana ʻo Kim Saigh e hoʻonui i ka ʻike no ka maʻi maʻi umauma ma o kā lākou hui pū ʻana me ka Keep A Breast Foundation[4]. ʻAʻole i hōʻike wale kēia ʻano hana i kā lākou kūpaʻa i ke kuleana pilikanaka akā ua hoʻopili pū ʻia lākou me kā lākou kumu kūʻai.
Manaʻo Mea Hoʻohana
He koʻikoʻi ko nā loiloi mea kūʻai aku i ka hoʻokumu ʻana i ka inoa o ka brand. Nui nā mea hoʻohana e mahalo i nā hoʻolālā nani i hui pū ʻia me ka hana. Ua ʻike kekahi mea loiloi i ka paʻa ʻana o nā lole ʻauʻau Calavera i ka wā heʻenalu koʻikoʻi ma nā wahi paʻakikī e like me Playa Hermosa ma Costa Rica[3]. Hōʻike ka manaʻo maikaʻi i ka maikaʻi o ka hoʻokō ʻana o nā huahana i ko lākou manaʻo i manaʻo ʻia - e ʻae i nā wahine e hauʻoli i nā haʻuki wai me ka ʻole o ka hopohopo a i ʻole ka hopohopo e pili ana i kā lākou lole ʻauʻau.
ʻO ka wā e hiki mai ana o ka ʻoihana lole ʻauʻau
Manaʻo ka mākeke ʻauʻau e ʻike i ka ulu ikaika i nā makahiki e hiki mai ana, i manaʻo ʻia e hōʻea i $32.1 biliona e 2028[5]. Hiki ke hoʻopili ʻia kēia ulu ʻana i kekahi mau kumu:
- Ke piʻi aʻe nei ka kaulana o nā hana wai: Me ka nui o nā poʻe e komo i ka ʻauʻau a me nā haʻuki wai ʻē aʻe no nā pono olakino, ke piʻi nei ka makemake no nā koho lole ʻauʻau kiʻekiʻe.
- Manaʻo Hoʻomau: ʻO nā ʻoihana e hoʻokalakupua nei i nā hana pili i ka kaiaola e ʻoi aku ka maikaʻi me nā mea kūʻai aku e ʻike nui nei i nā pilikia kaiapuni.
- E-commerce Growth: Ke hoʻomau nei ka neʻe ʻana i ke kūʻai pūnaewele ma ka hoʻonui ʻana i nā manawa kūpono no nā hōʻailona lole ʻauʻau e like me Calavera hiki ke hoʻololi koke i nā ʻano kūʻai kikohoʻe.
Nīnau & Pane
1. He aha ka mea i hoʻoikaika iā Anna Jerström e hoʻomaka i nā lole ʻauʻau Calavera?
- Ua hoʻoikaika ʻia ʻo Anna e kāna mau ʻike ma ke ʻano he heʻenalu i paʻakikī i ka loaʻa ʻana o nā lole ʻauʻau kūpono no nā hana wai ikaika.
2. He aha ka mea e ʻokoʻa ai ʻo Calavera Swimwear mai nā mea hōʻailona ʻē aʻe?
- Ke kālele nei ʻo Calavera i ka hana ʻana i nā bikini e paʻa mau i ka wā heʻenalu a ʻo ka hoʻoikaika pū ʻana i nā hana eco-friendly ma ka hōʻemi ʻana i ka hoʻohana ʻana i ka plastik i loko o ka ʻeke.
3. Ma hea e kūʻai ai au i nā lole ʻauʻau Calavera?
- I kēia manawa, hiki iā ʻoe ke loaʻa nā huahana Calavera ma nā paepae e like me Poshmark a i ʻole ma o kā lākou pūnaewele mana.
4. Aia kekahi mau hana hoʻomau e pili ana me Calavera Swimwear?
- ʻAe, ua kūpaʻa ʻo Calavera i ka hōʻemi ʻana i ka ʻōpala palaka ma o ka hoʻouna ʻana i nā huahana me ka ʻole o ka uhi ʻana i ka palaka a manaʻo e hoʻohui i nā mea hoʻomau i kā lākou mau hoʻolālā.
5. He aha nā pilikia i loaʻa iā Calavera mai kona hoʻomaka ʻana?
- Ua alo ka brand i ka hoʻokūkū mai nā hui lole ʻauʻau ʻē aʻe, nā loli hoʻokele waiwai e pili ana i ka hoʻolilo ʻana i nā mea kūʻai aku, a me nā koi e mālama i nā hana hoʻomau.
Ka hopena
Hōʻike ʻo Calavera Swimwear i kahi hui kūʻokoʻa o ke ʻano a me ka hana i hana ʻia no nā wahine heʻe nalu. ʻOiai ua loaʻa iā ia nā pilikia maʻamau o nā ʻoihana liʻiliʻi i loko o kahi ʻoihana hoʻokūkū, ʻo kāna kūpaʻa i ka maikaʻi a me ka hoʻomau i nā kūlana kūpono no ka ulu ʻana o ka wā e hiki mai ana. Ma ka hoʻomau ʻana i ka hana hou ʻana a me ka hoʻololi ʻana i nā ʻano mākeke ʻoiai e pili pono ana me kona kaiāulu, hiki iā Calavera ke hoʻomau i kona pili a hoʻopiʻi i waena o nā wahine ikaika e ʻimi nei i nā koho lole ʻauʻau hilinaʻi.
Kuhikuhi:
[1] https://lionsandwillows.com
[2] https://corinnegenestay.com/CALAVERA-SURFWEAR
[3] https://confessionsofasurfergirl.com/2016/06/product-review-calavera-swimwear/
[4] https://alliancewake.com/wake/bt/we-love-boobies-calavera-swim-x-keep-a-breast-x-kim-saigh/
[5] https://www.thebusinessresearchcompany.com/report/swimwear-global-market-report
[6] https://onlineyougrow.com/blogs/news/swimwear-brand-marketing-plan
[7] https://baseball.sincsports.com/TTFrame.aspx?tid=NCSB&tab=5⊂=5&page=https%3A%2F%2Fpiryazeva.ru%2Farjevcottg8betrfe61orv
[8] https://www.ci.oceanside.ca.us
