Papa kuhikuhi
● Nānā o nā lole ʻauʻau Triangl
● Ka Moolelo Hookumu o Triangl
● Kahi e kūʻai ai i nā lole ʻauʻau Triangl
● Ka Hoʻomaopopo ʻana i ka hoʻonui ʻana
● Pehea e mālama ai i kou lole ʻauʻau Triangl
● Nā ʻano kaulana mai Triangl
● Hoʻoulu ʻike
● Hōʻike wikiō
● ʻO ka Marketing Genius Behind Triangl
● ʻIke Kūʻai ma Triangl
● Hooikaika mau
● Nīnau pinepine
>> 1. Hiki iaʻu ke hoʻāʻo i nā lole ʻauʻau Triangl ma mua o ke kūʻai ʻana?
>> 2. He aha nā ʻano uku e ʻae ai ʻo Triangl?
>> 3. He aha ke kulekele hoʻihoʻi?
>> 4. Pehea ka lōʻihi o ka lawe ʻana?
>> 5. Hāʻawi lākou i nā kūʻai a i ʻole nā hōʻemi?
● Ka hopena
● Kuhikuhi:
Ua loaʻa i nā lole ʻauʻau Triangl ke kaulana nui no kāna mau hoʻolālā nani a me nā mea kiʻekiʻe. Inā ʻoe ma Australia a ke ʻimi nei e kūʻai i kēia mau lole ʻauʻau maʻamau, e noʻonoʻo paha ʻoe i kahi e kūʻai ai. Na kēia ʻatikala e alakaʻi iā ʻoe ma o nā koho i loaʻa no ke kūʻai ʻana i nā lole ʻauʻau Triangl, me ke kūʻai ʻana ma ka pūnaewele, nā ʻōlelo aʻoaʻo nui, nā kuhikuhi mālama, a me nā ʻike i ka mōʻaukala o ka brand a me nā hoʻolālā kūʻai.
Nānā o nā lole ʻauʻau Triangl
Kaulana ʻia ʻo Triangl no kāna hoʻohana kūʻokoʻa i ka lole neoprene, kahi e hāʻawi ai i ka nani a me ke ʻano hou. Ke nānā aku nei ka brand i nā waihoʻoluʻu wiwo ʻole a me nā ʻoki hoʻohiwahiwa, e lilo ia i mea punahele i waena o nā mea hele kahakai. Hoʻolālā ʻia ka lole ʻauʻau i mea hana a me ka nani, kūpono no ka hoʻomaha ʻana ma ka loko wai a leʻaleʻa paha i nā haʻuki wai.
Ka Moolelo Hookumu o Triangl
Ua hoʻokumu pū ʻia ʻo Triangl ma 2012 e Erin Deering lāua ʻo Craig Ellis, nāna i ʻike i kahi āpau i ka mākeke no nā lole ʻauʻau kūpono a nani. Ua hoʻomaka ko lākou huakaʻi me ke kamaʻilio ʻana e pili ana i ka nele o nā koho kaila i loaʻa i nā kumukūʻai kūpono. Ma ka hoʻohana ʻana i ko lākou ʻike a me ko lākou ʻike ʻana i ka ʻoihana pūnaewele, ua hoʻolaha lākou iā Triangl ma ke ʻano he hale kūʻai bikini e-commerce e kuhikuhi ana i nā wahine ʻōpio makemake i nā lole ʻauʻau maʻamau me ka ʻole o ka haki ʻana i ka panakō.
Ua loaʻa koke ka mana ma muli o kāna hoʻohana hou ʻana i ka neoprene-he mea i pili maʻamau me nā wetsuits-e ʻae ai i nā hoʻolālā kūʻokoʻa i kū i waho o ka mākeke lole ʻauʻau. He mea koʻikoʻi kēia hoʻoholo, no ka mea, ʻaʻole ia i hoʻokaʻawale iā Triangl mai nā mea hoʻokūkū akā ua kōkua pū i kona ulu wikiwiki ʻana. I loko o kekahi mau makahiki, ua kūʻai aku lākou ma kahi o 1,500 bikini i kēlā me kēia lā[1][2].
Kahi e kūʻai ai i nā lole ʻauʻau Triangl
1. Paena Pūnaewele: ʻO ka wahi mua e kūʻai ai i nā lole ʻauʻau Triangl ma o kā lākou pūnaewele kūhelu, [triangl.com](https://triangl.com). Hāʻawi kēia pūnaewele i nā huahana piha, me nā hōʻiliʻili kūʻokoʻa i loaʻa ʻole ma kahi ʻē aʻe. Hoʻouna lākou i ka honua holoʻokoʻa, me Australia, e hōʻoiaʻiʻo ana hiki iā ʻoe ke lawe pololei i kāu mau mea makemake i kou puka.
2. Nā hoa kūʻai kūʻai: ʻOiai ke kūʻai nui nei ʻo Triangl i kāna mau huahana ma ka pūnaewele, hiki i kekahi mau hoa kūʻai ke lawe i nā mea koho. E nānā me nā hale kūʻai kūloko a i ʻole nā hale kūʻai kūʻai kūikawā i nā lole ʻauʻau a i ʻole nā lole wahine. Eia naʻe, ʻokoʻa ka loaʻa.
3. Nā Mākeke Pūnaewele: I kekahi manawa, loaʻa i nā paepae e like me eBay a i ʻole Poshmark nā papa inoa no nā lole ʻauʻau Triangl hou a i hoʻohana mālie ʻia. ʻOiai he ala kēia e ʻike ai i nā kuʻikahi, e hōʻoia ʻoe e kūʻai mai ana i nā mea kūʻai aku kaulana e pale aku i nā huahana hoʻopunipuni.
4. Nā Hoʻolaha Pūnaewele: E hahai iā Triangl ma nā pūnaewele media like Instagram a me Facebook no nā mea hou i ke kūʻai a i ʻole nā hoʻolaha kūikawā. Hoʻolaha pinepine lākou i nā uku kūʻai kūʻokoʻa a i ʻole nā manawa i hāʻawi ʻia i mea e pono ai nā mea kūʻai.
5. Nā Paena ʻElua: ʻO nā pūnaewele e like me Depop a i ʻole ThredUp e ʻae i nā mea hoʻohana e kūʻai i nā lole lima lua, me nā lole ʻauʻau. Hiki ke koho ʻia kēia i kahi koho kaiaola inā wehe ʻoe i nā mea i loaʻa mua.
Ka Hoʻomaopopo ʻana i ka hoʻonui ʻana
Ke kūʻai ʻana i nā lole ʻauʻau Triangl, he mea koʻikoʻi ia e hoʻomaopopo i kā lākou ʻōnaehana nui:
- Alakaʻi Sizing: Hāʻawi ʻo Triangl i kahi kuhikuhi kikoʻī kikoʻī ma kā lākou pūnaewele. Manaʻo ʻia e ana pono iā ʻoe iho a hoʻohālikelike i kāu mau ana me ko lākou pakuhi nui.
- Nā ʻōlelo aʻoaʻo kūpono: He nui nā mea kūʻai aku e hōʻike nei e holo liʻiliʻi nā lole ʻauʻau Triangl. Inā ʻoe ma waena o nā nui, e noʻonoʻo e kauoha i ka nui nui no kahi kūpono ʻoluʻolu.
- Hoʻohui a hoʻohālikelike: ʻO kekahi o nā mea maikaʻi o ke kūʻai ʻana ma Triangl ʻo ka hiki ke hoʻohui a hoʻohālikelike i nā nui no luna a me lalo. Hāʻawi kēia iā ʻoe e ʻike i ke kūpono kūpono no kou ʻano kino me ka ʻole o ka palena ʻole i ka nui i hoʻonohonoho ʻia.
Pehea e mālama ai i kou lole ʻauʻau Triangl
No ka mālama ʻana i ka maikaʻi a me ka lōʻihi o kāu mau lole ʻauʻau Triangl:
- Nā ʻōlelo kuhikuhi holoi: Holoi i kou kapa ʻauʻau i ka wai anuanu ma hope o kēlā me kēia hoʻohana e wehe i ka chlorine a i ʻole ka wai paʻakai. Holoi lima me ke kopa maʻemaʻe a pale i ka holoi mīkini.
- Hoʻomaloʻo: E waiho palahalaha a maloʻo ma kahi malu; mai wīwī a kau paha i ka lā pololei no ka mea hiki ke hōʻino i ka lole neoprene.
- Waihona: E mālama i kou mau lole ʻauʻau palahalaha ma mua o ka pelu ʻia i mea e pale ai i ka kulu ʻana o ka mea.
Nā ʻano kaulana mai Triangl
Hāʻawi ʻo Triangl i nā ʻano ʻano like ʻole e mālama i nā makemake like ʻole:
- Classic Triangle Bikinis: ʻO kēia ke ʻano o ka hōʻailona hōʻailona, e hōʻike ana i nā kaula hiki ke hoʻololi ʻia no kahi kūpono kūpono.
- Nā Puhaka kiʻekiʻe: No ka poʻe e ʻimi nei i ka uhi hou aku, loaʻa nā koho kiʻekiʻe-waisted e hui maikaʻi ʻia me nā ʻano like ʻole.
- Hoʻokahi-Piece Suits: Ma waho aʻe o nā bikini, hāʻawi pū ʻo Triangl i nā lole ʻauʻau hoʻokahi ʻāpana e hōʻike ana i nā mea hoʻolālā like me kā lākou bikini.
Hoʻoulu ʻike
No ka hāʻawi ʻana iā ʻoe i ka manaʻo maikaʻi aʻe i ke ʻano o nā lole ʻauʻau Triangl i ka hana, eia kekahi mau hiʻohiʻona:
Hōʻike wikiō
No ka ʻike hou aku i ke kūpono a me ke ʻano o nā lole ʻauʻau Triangl, e nānā i kēia mau loiloi wikiō:
- [2024 Bikini Collection Try-on](https://www.youtube.com/watch?v=CidfhEPf2qw)
Hōʻike kēia wikiō i nā ʻano like ʻole mai ka hōʻiliʻili hou loa a hāʻawi i nā ʻōlelo aʻoaʻo e pili ana i ke kūpono o lākou i nā ʻano kino like ʻole.
ʻO ka Marketing Genius Behind Triangl
Hiki ke hoʻohālikelike ʻia ka kūleʻa o Triangl i kāna mau hoʻolālā kūʻai hou ʻana i hoʻohana i ka mana o ka pāpaho kaiaulu a me ka hoʻopili influencer:
- Influencer Marketing: Mai kona hoʻomaka ʻana, ua ʻike ʻo Triangl i ka hiki ke kūʻai aku i ka influencer ma mua o ka lilo ʻana i mea nui. Ua hoʻomaka ka brand i ka hāʻawi ʻana i nā lole ʻauʻau i nā influencers me ke koi ʻole i kekahi mea. Ua hoʻokumu kēia hoʻolālā i ka buzz organik a puni kā lākou huahana i kaʻana like ʻana o nā influencers i kā lākou ʻike me kā lākou poʻe hahai [3][4].
- Nā Manaʻo Hoʻohanohano: Ua hiki mai kahi manawa koʻikoʻi i ka wā i hoʻomaka ai ʻo Kendall Jenner a me kāna mau hoaaloha e hoʻohana i nā bikini Triangl. Ua hoʻonui nui kēia hōʻike i ka ʻike ʻana o ka brand i ka mākeke US hoʻokūkū [2][5]. Ma ka huli ʻana i nā mea hoʻomohala e puka mai ana i loko o ka pōʻai o Kendall ma mua o ka hoʻokokoke pololei ʻana i nā mea kaulana i hoʻokumu ʻia, ua hiki iā lākou ke hana i kahi neʻe ʻana o ka ʻāina i hoʻopili ʻia me nā mea kūʻai ʻōpio[4][6].
- Aia ma ka Pūnaewele Kaiapili: Me ka ʻoi aku o 2 miliona mau mea hahai ma Instagram wale nō, ua hoʻoulu ʻo Triangl i kahi kaiāulu pūnaewele ikaika i kapa ʻia ʻo #trianglgirls—kahi i hōʻike ai nā mea kūʻai aku i ko lākou mau hiʻohiʻona i ke kāʻei ʻana i nā lole ʻauʻau o ka brand[3][7]. Ua hoʻoulu kēia ʻano hana kaiāulu i ka ʻoiaʻiʻo i waena o nā mea kūʻai aku a paipai i ka kūʻai ʻana o ka waha.
ʻIke Kūʻai ma Triangl
Hāʻawi ʻo Triangl i ka manaʻo nui i ka ʻike mea kūʻai aku:
- Ka lawelawe ʻana i nā mea kūʻai aku: Hāʻawi ka brand i ke kākoʻo kamaʻilio koke ma kāna pūnaewele, e ʻae ana i nā mea kūʻai aku e loaʻa i ke kōkua koke e pili ana i ka nui a i ʻole nā nīnau huahana [8][9]. Eia nō naʻe, ua hōʻike kekahi mau mea kūʻai aku i nā ʻike like ʻole me nā kulekele hoʻihoʻi a me ka pane ʻana o ka lawelawe lawelawe [6].
- Manaʻo maikaʻi: Nui nā loiloi e hōʻike ana i ka maikaʻi o nā mea i hoʻohana ʻia i loko o kā lākou mau lole ʻauʻau—ʻo ia hoʻi ka lole neoprene—ʻo ia ka mea e hāʻawi ai i kahi kūpono ʻoiai e mālama ana i ka hōʻoluʻolu[5][11]. Mahalo ka poʻe kūʻai aku ʻaʻole nalowale kēia mau lole ʻauʻau i ke ʻano maʻalahi i ka hoʻohālikelike ʻana i nā lole maʻamau.
Hooikaika mau
Ke ulu nei ka ʻike o ka poʻe kūʻai e pili ana i ka hoʻomau ʻana, pēlā ka manaʻo o Triangl e hōʻemi i kona hopena kaiapuni.
- Nā lole hoʻomau: Ke ʻimi nei ka brand i nā mea hoʻomau hou aku no kāna hana ʻauʻau ʻauʻau, me nā lole recycled i loaʻa mai nā mea hoʻolako eco-friendly [9][10]. ʻAʻole ʻoluʻolu wale kēia neʻe ʻana i nā mea kūʻai aku i ke kaiapuni akā hoʻonoho pū ʻo Triangl ma ke ʻano he manaʻo noʻonoʻo i mua i loko o ka ʻoihana hana.
Nīnau pinepine
1. Hiki iaʻu ke hoʻāʻo i nā lole ʻauʻau Triangl ma mua o ke kūʻai ʻana?
- ʻO ka mea pōʻino, ʻaʻohe hale kūʻai kino kahi e hoʻāʻo ai i kā lākou lole ʻauʻau ma Australia; pono e kūʻai ʻia ma ka pūnaewele ma o kā lākou pūnaewele kūhelu.
2. He aha nā ʻano uku e ʻae ai ʻo Triangl?
- ʻAe lākou i nā kāleka hōʻaiʻē nui a me PayPal. E nānā inā hāʻawi lākou i nā koho kūʻai-i kēia manawa-uku-ma hope e like me Klarna.
3. He aha ke kulekele hoʻihoʻi?
- Hāʻawi ʻo Triangl i kahi kulekele hoʻihoʻi 14-lā no nā mea ʻaʻole i hoʻopaʻa ʻia me nā hōʻailona paʻa. E nānā pono i kā lākou pūnaewele no nā ʻōlelo kuhikuhi kikoʻī.
4. Pehea ka lōʻihi o ka lawe ʻana?
- He 3-5 mau lā ʻoihana i loko o Australia akā hiki ke lohi ma muli o ka hana kuʻuna.
5. Hāʻawi lākou i nā kūʻai a i ʻole nā hōʻemi?
- ʻAe! E makaʻala i kā lākou pūnaewele a me nā kaila kaiapili no nā kūʻai kūʻai kau a i ʻole nā hōʻemi hoʻolaha.
Ka hopena
I ka hōʻuluʻulu manaʻo, inā ʻoe e ʻimi nei e kūʻai i nā lole ʻauʻau Triangl ma Australia, ʻo kāu koho maikaʻi loa ma o kā lākou pūnaewele kūhelu kahi e ʻike ai ʻoe i ke koho ākea loa o nā ʻano a me nā nui. E hoʻomanaʻo e hoʻolohe i nā kikoʻī nui a me nā ʻōlelo aʻoaʻo mālama e hōʻoia i ka lōʻihi o kāu ʻauʻau hou i nā kauwela he nui ma mua!
Kuhikuhi:
[1] https://au.linkedin.com/in/erinkdeering
[2] https://www.forbes.com.au/news/entrepreneurs/erin-deering-co-founded-a-45-million-business-heres-how-she-knew-when-to-walk-away-from-it/
[3] https://www.dontdiewondering.com/the-rise-and-fall-and-rise-of-triangl-swimwear/
[4] https://www.getral.com/academy/triangl-influencer-marketing-breakdown
[5] https://modersvp.com/triangl-bikini-review-swimwear/
[6] https://www.sitejabber.com/reviews/triangl.com
[7] https://www.heerser.be/en/brands-and-influencers-the-triangl-success-story/
[8] https://foundr.com/articles/building-a-business/erin-deering-triangl
[9] https://www.abelyfashion.com/where-is-triangl-swimwear-made-a-deep-dive-into-the-brand-s-manufacturing-and-fabric-choices.html
[10] https://www.independent.co.uk/life-style/fashion/news/the-world-s-most-popular-bikini-meet-triangl-the-swimwear-brand-selling-1-500-bikinis-a-day-10462345.html
[11] https://emilysedge.com/2015/07/18/triangl-swimwear-review/
[12] https://www.lovestylemindfulness.co.uk/triangl-bikini-review/
[13] https://jaynemedia.squarespace.com/blog/triangl-influencer-marketing
[14] https://www.curatedbykirsten.com/triangl-bikini-review-for-well-endowed/
