Papa kuhikuhi
● ʻO ke kumu o nā lole ʻauʻau Covey
● Ka Misiona o ka Brand
● Kahi a me nā hana
● Hāʻawi huahana
● Ke kūʻai aku ʻana a me ka hui kaiaulu
● Hoʻopiʻi Kiʻi
● Manaʻo manaʻo a me ka hoʻoponopono ʻana
● Nā Manaʻo e hiki mai ana
● Ka hopena
● Nā nīnau pili a me nā pane
>> 1. He aha ka mea i hoʻoikaika ai iā Lexi Covey e hoʻomaka i kāna brand lole ʻauʻau?
>> 2. Ma hea e kūʻai ai au i nā lole ʻauʻau Covey?
>> 3. He aha ka hui aloha a Covey Swimwear e kākoʻo ai?
>> 4. He aha nā ʻano huahana a Covey Swimwear e hāʻawi ai?
>> 5. Pehea ke komo ʻana o Covey Swimwear me kona kaiāulu?
ʻO Covey Swimwear kahi hōʻailona i ʻohi i ka manaʻo no kāna mau koho lole ʻauʻau nani a hana. No ka hoʻomaopopo ʻana i kona kumu, pono mākou e ʻimi i ke ʻano o ka brand, nā mea nāna i hoʻokumu, a me ka pōʻaiapili ʻāina e hana ai.
ʻO ke kumu o nā lole ʻauʻau Covey
Ua hoʻokumu ʻia ʻo Covey Swimwear e Lexi Covey, he haumāna kula kiʻekiʻe me ka makemake i ka wai a me ke ʻano. Ua puka mai ka brand mai kona makemake e hoʻohui i kona aloha i nā lole ʻauʻau me nā hana aloha. Ua hoʻomaka ʻo Lexi i ka hoʻolālā ʻana i nā lole ʻauʻau i kona makahiki ʻelua ma ke kula kiʻekiʻe ʻo Saint Viator a ua hoʻolaha ʻo ia i ka brand i ka wā e hoʻolimalima ana i nā kauwela ma ka hale loko o kona ʻohana ma Geneva Lake ma Wisconsin. He wahi koʻikoʻi kēia wahi i ka hoʻoulu ʻana i kāna mau hoʻolālā, ʻoiai ua hoʻohana ʻo ia i nā hola he nui i nā lole ʻauʻau i nā mahina kau wela.
Ua hoʻomaka ka huakaʻi a Lexi me kahi manaʻo maʻalahi: e hana i nā lole ʻauʻau ʻaʻole wale ka maikaʻi akā ua hōʻoluʻolu ʻia nā wahine. Ua kiʻi ʻo ia i ka hoʻoikaika ʻana mai kona puni, e kiʻi pinepine ana i nā kiʻi hoʻolālā i ka wā e hoʻomaha ana ma ka loko a i ʻole e ʻauʻau ana me nā hoaaloha. ʻO nā waihoʻoluʻu ʻoniʻoni o ka napoʻo ʻana o ka lā ma luna o Geneva Lake a me ka nani maoli o ia wahi i hoʻopili i kāna mau koho nani, e alakaʻi ana i nā ʻano like ʻole a me nā ʻano e pili ana i kāna poʻe i manaʻo ʻia.
Ka Misiona o ka Brand
ʻAʻole pili wale ʻo Covey Swimwear; ʻo ia hoʻi ka ʻuhane aloha. Hāʻawi ʻia kekahi hapa o nā mea i loaʻa mai kēlā me kēia kūʻai ʻana i ka Union League Boys and Girls Club, kahi hui e paʻa ana i ke koʻikoʻi pilikino no Lexi ma muli o ke komo ʻana o kona mau kūpuna. Hōʻike kēia kūpaʻa i ke aloha i ka manaʻo o ka brand i ka hāʻawi ʻana i ka hāʻawi ʻana i nā koho lole ʻauʻau.
ʻO ka misionari o Covey Swimwear e hoʻonui aku ma mua o ke kūʻai aku ʻana i nā huahana; manaʻo ia e hoʻoulu i ka manaʻo o ke kaiāulu a me ka hoʻoikaika i waena o kāna mau mea kūʻai. Ma ke kākoʻo ʻana i nā hana aloha kūloko, manaʻo ʻo Lexi e hoʻoikaika i nā poʻe ʻē aʻe e hāʻawi maikaʻi pū i ko lākou kaiāulu. ʻAʻole kēia ala e hoʻomaikaʻi wale i ke kiʻi o ka brand akā hana pū kekahi i kahi kumu kūʻai kūpaʻa e waiwai ana i ke kuleana pilikanaka.
Kahi a me nā hana
ʻOiai ʻo Covey Swimwear i hoʻokumu ʻia i nā ʻike pilikino o kāna mea hoʻokumu, ua hoʻokumu mua ʻia kāna mau hana ma ka pūnaewele. Hāʻawi kēia i kahi ākea ākea ma mua o nā mākeke kūloko, hiki i nā mea kūʻai aku ma ka ʻāina ke komo i kā lākou huahana ma o kahi kahua e-commerce. ʻO ke ʻano pūnaewele o ka ʻoihana ʻo ia ka Covey Swimwear hiki ke mālama i nā mea kūʻai like ʻole me ka mālama ʻana i kāna misionari aloha.
ʻO ka hoʻoholo e hana ma ka pūnaewele e hiki ai iā Covey Swimwear ke mālama i nā kumukūʻai o luna, he mea koʻikoʻi ia no kahi brand ʻōpio. Ma ka pale ʻana i nā lilo e pili ana i nā wahi kūʻai kino, hiki iā Lexi ke nānā aku i ka hoʻomohala ʻana i nā huahana a me nā hoʻolālā kūʻai e pili ana i kāna poʻe hālāwai. ʻO kēia maʻalahi i hiki ai iā Covey Swimwear ke hoʻololi koke i nā ʻano mākeke a me nā makemake o nā mea kūʻai aku.
Hāʻawi huahana
Hāʻawi ʻo Covey Swimwear i nā koho ʻauʻau like ʻole i hoʻolālā ʻia no ka hōʻoluʻolu a me ke ʻano. Hōʻike pinepine nā hōʻiliʻili i nā waihoʻoluʻu a me nā hiʻohiʻona kūʻokoʻa e hoʻopiʻi i ka poʻe ʻōpio. Hoʻokumu ka brand i nā mea maikaʻi e hōʻoia i ka lōʻihi a me ka hōʻoluʻolu i nā hana wai.
Aia ka laina huahana o Covey:
- Bikinis: Loaʻa i nā ʻoki a me nā ʻano like ʻole, me nā koho kiʻekiʻe-waisted e hāʻawi i ka uhi ʻokoʻa ʻoiai ke ʻano ʻano.
- Hoʻokahi-Piece Swimsuits: Hoʻolālā ʻia kēia mau lole me ke ʻano a me ka hana i ka noʻonoʻo, hāʻawi i ke kākoʻo a me ka hōʻoluʻolu no nā ʻano kino like ʻole.
- Nā uhi uhi: Hoʻopiha nā uhi uhi nani i nā lole ʻauʻau, e hoʻololi ana mai ke kahakai a hiki i ka papa hele wāwae ʻole.
- Nā mea hana: Hāʻawi pū ka brand i nā mea e like me nā ʻeke kahakai a me nā pāpale e kūlike me kā lākou mau lole ʻauʻau nani.
Hoʻolālā maikaʻi ʻia kēlā me kēia ʻāpana me ka nānā ʻana i nā kikoʻī, e hōʻoia ana i ka loaʻa ʻana o nā mea kūʻai aku i nā huahana kiʻekiʻe e mau ana i nā kau he nui. Ke ulu nui nei ka hoʻohana ʻana i nā mea hoʻomau no ka Covey Swimwear ʻoiai lākou e manaʻo nei e hōʻemi i ko lākou hopena kaiapuni.
Ke kūʻai aku ʻana a me ka hui kaiaulu
ʻO ka hoʻolālā kūʻai ʻana no Covey Swimwear e hilinaʻi nui ʻia ma luna o nā pūnaewele media social, kahi e kaʻana like ai ʻo Lexi i kāna huakaʻi a hui pū me nā mea kūʻai aku. ʻAʻole kēia ala e kūkulu wale i kahi kaiāulu a puni ka brand akā hoʻolaha pū i kāna mau hana aloha. Ma ka hōʻike ʻana i ka hopena o ke kūʻai ʻana ma nā hana aloha kūloko, hoʻoulu ʻo Covey Swimwear i ka pilina ma waena o nā mea kūʻai aku a me nā kumu a lākou e kākoʻo ai.
Hōʻike pinepine nā hoʻolaha pāʻoihana kaiapili i nā mea i hana ʻia e ka mea hoʻohana kahi e kaʻana like ai nā mea kūʻai aku i kā lākou mau lole ʻauʻau Covey ma nā wahi like ʻole—nā kahakai, nā loko, a i ʻole nā pāʻina loko—e hana ana i kahi hōʻike ʻoiaʻiʻo o ka hoʻopiʻi ʻana i ka nohona o ka brand. Hoʻopili pinepine ʻo Lexi me nā mea hahai ma o nā moʻolelo Instagram, nā koho balota, a me nā hālāwai Q&A, e manaʻo ai nā mea kūʻai aku i ka waiwai a lohe ʻia.
Hoʻohui ʻia, hui pū ʻo Covey Swimwear me nā mea hoʻomohala e kūlike me kā lākou mau waiwai. Ke kōkua nei kēia mau hui ʻana i ka hoʻonui ʻana i ka ʻike maka ʻoiai e hōʻea ana i nā poʻe hou e makemake paha i ke ʻano a me ka philanthropy.
Hoʻopiʻi Kiʻi
No ka hoʻonui ʻana i ka hoʻopili ʻana o nā mea kūʻai aku, hoʻohana ʻo Covey Swimwear i nā ʻike makaʻala, me nā kiʻi paʻi kiʻi ma nā wahi nani e like me nā kahakai a me nā loko. ʻAʻole hōʻike wale kēia mau kiʻi i nā lole ʻauʻau akā hoʻi i ke ʻano o ke ʻano o ka nohona a nā mea kūʻai aku e makemake ai.
ʻAʻole hiki ke hoʻonui i ke koʻikoʻi o nā hiʻohiʻona kiʻekiʻe i ka mākeke kikohoʻe o kēia mau lā. Hoʻolālā maikaʻi ʻia kēlā me kēia kiʻi paʻi kiʻi e hōʻike i ke ʻano o ka leʻaleʻa kauwela - ka lā, ka ʻakaʻaka, a me nā manawa mālama ʻole - e ʻae ana i nā mea kūʻai aku e noʻonoʻo iā lākou iho i kēia mau hiʻohiʻona i ke kāʻei ʻana i nā huahana Covey.
Eia kekahi, he kuleana koʻikoʻi ka ʻike wikiō i nā hoʻolālā kūʻai. ʻO nā kiʻi pōkole e hōʻike ana i nā hiʻohiʻona e komo ana i nā lole ʻauʻau ʻoiai e hana ana i nā hana leʻaleʻa e like me ka ʻauʻau ʻana a i ʻole ke pāʻani ʻana i ka volleyball kahakai e kōkua i nā mea kūʻai aku e ʻike i ka hana ʻana o nā lole ʻauʻau i nā kūlana maoli.
Manaʻo manaʻo a me ka hoʻoponopono ʻana
ʻO ka hoʻolohe ʻana i ka manaʻo o nā mea kūʻai aku he mea nui i ka hoʻohua ʻana i nā makana a Covey Swimwear. Paipai ikaika ʻo Lexi i nā loiloi ma nā kahua pāʻoihana kaiapili a ma o nā leka uila, e ʻae iā ia e hoʻomaopopo i ka hana maikaʻi a me ka mea hiki ke hoʻomaikaʻi.
Ua alakaʻi kēia loop loop i nā hoʻololi huahana i ka manawa; ʻo kahi laʻana:
- Hoʻololi i ka nui: Ua hōʻike nā mea kūʻai aku i nā pono no nā koho nui ʻoi aku ka nui i alakaʻi i nā pae nui i hoʻonui ʻia.
- Nā hoʻololi hoʻolālā: Ua noʻonoʻo ʻia nā manaʻo e pili ana i nā mea hoʻolālā e like me nā ʻano kaula a i ʻole nā koho kala i ka wā o ka hoʻomohala ʻana o nā hōʻiliʻili hou.
Ma ka hana mua ʻana i ka mea kūʻai aku, ʻaʻole hoʻonui wale ʻo Covey Swimwear i ka maikaʻi o ka huahana akā kūkulu pū kekahi i ka hilinaʻi i loko o kona kaiāulu.
Nā Manaʻo e hiki mai ana
Ke hoʻomau nei ka ulu ʻana o Covey Swimwear, aia nā manaʻo e hoʻonui i nā laina huahana a hui pū paha me nā hōʻailona ʻē aʻe a i ʻole nā mea hoʻomohala e kūlike me kāna mau waiwai. Hiki i kēia hoʻonui ke komo i nā hana hoʻomau i ka hana ʻana a i ʻole ka ʻimi ʻana i nā mākeke hou ma waho aʻe o nā lole ʻauʻau.
Manaʻo ʻo Lexi i ka hoʻolauna ʻana i nā lole hoʻoikaika e hoʻopiha i kāna laina ʻauʻau—ʻaʻahu kūpono no nā hoʻomaʻamaʻa kahakai a i ʻole nā hana yoga ma ka wai-ma laila e hoʻonui ai i ka hoʻopiʻi ʻana o ka brand i nā lole ola.
Eia kekahi, aia nā kūkākūkā e pili ana i ka hoʻokipa ʻana i nā hanana kaiāulu a i ʻole nā hale kūʻai pop-up kahi e ʻike mua ai nā mea kūʻai aku i nā huahana i ke komo ʻana i nā hana aloha kūloko. ʻAʻole ia e hoʻolaha wale i nā kūʻai aku akā e hoʻoikaika pū i nā pilina kaiāulu e pili ana i nā waiwai like o ka hāʻawi ʻana.
Ka hopena
Hoʻokumu ʻia ʻo Covey Swimwear ma ka pūnaewele akā loaʻa nā pilina paʻa i kona aʻa ma Wisconsin, ʻoiai ma o nā ʻike o kāna mea hoʻokumu ma Geneva Lake. ʻO ka hui pū ʻana o nā lole ʻauʻau nani a me ke kūpaʻa i ke aloha e hoʻokaʻawale iā ia i kahi mākeke hoʻokūkū. Ke hoʻomau nei ʻo ia i ka ulu ʻana ma o ka hoʻopili ʻana o nā mea kūʻai aku a me nā hoʻolālā kūʻai kūʻai hou, ke kū nei ʻo Covey Swimwear no ka kūleʻa o ka wā e hiki mai ana me ka mālama ʻana i kāna kumu nui o ka hoʻoikaika ʻana i nā wahine ma o ke ʻano a me ke aloha.
Nā nīnau pili a me nā pane
1. He aha ka mea i hoʻoikaika ai iā Lexi Covey e hoʻomaka i kāna brand lole ʻauʻau?
- Ua hoʻoulu ʻia ʻo Lexi e kona aloha i ka wai a me ke ʻano, i hui pū ʻia me ka makemake e hāʻawi hou ma o nā haʻawina aloha.
2. Ma hea e kūʻai ai au i nā lole ʻauʻau Covey?
- Kūʻai nui ʻia ʻo Covey Swimwear ma kāna pūnaewele kūhelu, e ʻae ana i nā mea kūʻai mai nā wahi like ʻole e kūʻai ma ka pūnaewele.
3. He aha ka hui aloha a Covey Swimwear e kākoʻo ai?
- ʻO kahi hapa o nā mea i loaʻa mai Covey Swimwear e hele i ka Hui Hui Pūʻulu keikikāne a me nā kaikamahine.
4. He aha nā ʻano huahana a Covey Swimwear e hāʻawi ai?
- Hāʻawi ka brand i nā ʻano lole ʻauʻau nani i hoʻolālā ʻia no ka hōʻoluʻolu a me ka lōʻihi e like me nā bikini, nā ʻauʻau hoʻokahi ʻāpana, nā uhi uhi, a me nā mea komo.
5. Pehea ke komo ʻana o Covey Swimwear me kona kaiāulu?
- Hoʻopili ka brand me kona kaiāulu ma o nā pūnaewele media media ma o ka haʻi ʻana i nā moʻolelo e pili ana i kona hopena aloha a pili pū me nā mea kūʻai aku ma o ka ʻike pili.
