Papa kuhikuhi
● Ke kumu o ka lole ʻauʻau Hoaka
>> ʻO ka huakaʻi ʻoihana ʻo Elisabeth Rioux
● Kahi Hana Hana
● Nā mea i hoʻohana ʻia
● Manaʻo mea hoʻohana ma Neoprene
● Hoʻolālā Pilikino
● ʻIke Kūʻai
● Hui Kaiāulu
● Nā Hana Hoʻomau
● Manaʻo a me nā manaʻo o nā mea kūʻai aku
● Hoʻonui i ka ʻaʻahu
● Hoʻolālā Kūʻai Hou
● Nā Luʻi i alo ʻia e Hoaka
● Kuhikuhi e hiki mai ana
● Ka hopena
● Na Ninau Pili
>> 1. He aha nā ʻano lole ʻauʻau a Hoaka?
>> 2. Ua kūpono anei nā lole ʻauʻau Hoaka no nā haʻuki wai?
>> 3. Pehea wau e mālama ai i kaʻu lole ʻauʻau neoprene?
>> 4. Hiki iaʻu ke kipa i ka hale waihona puke o Hoaka?
>> 5. He aha ka nui o ka Hoaka Swimwear?
● Kuhikuhi:
ʻO Hoaka Swimwear kahi hōʻailona lole ʻauʻau Kanada i hoʻokumu ʻia e ka mea hoʻolālā ʻo Elisabeth Rioux. ʻIke ʻia ka ʻoihana no kāna mau hiʻohiʻona ʻano a me nā hoʻolālā, ʻoi aku ka hoʻohana ʻana i ka lole neoprene, i pili maʻamau me nā wetsuits. ʻO kēia koho o nā mea ʻaʻole wale e hāʻawi i kahi aesthetic kūʻokoʻa akā hoʻonui pū i ka lōʻihi a me ke kākoʻo, e hana ana i ka lole ʻauʻau kūpono no nā hana wai like ʻole.
Ke kumu o ka lole ʻauʻau Hoaka
Ua hoʻomaka ʻo Elisabeth Rioux i nā lole ʻauʻau ʻo Hoaka i kona wā ʻōpio, i alakaʻi ʻia e kona makemake i nā lole ʻauʻau e mālama i nā ʻano kino āpau. Hoʻokumu ka brand i ka maikaʻi o ke kino a me ka inclusivity, e hōʻike ana i nā hiʻohiʻona o nā ʻano like ʻole a me nā nui ma kā lākou mau pūnaewele media. Ua hoʻopiʻi kēia ala i nā mea kūʻai aku he nui, e alakaʻi ana i ka hahai pono.
ʻO ka huakaʻi ʻoihana ʻo Elisabeth Rioux
ʻOiai ke aʻo ʻana i ke kālepa, ua kū ʻo Elisabeth i nā pilikia i ke kūʻai ʻana i nā lole ʻauʻau. ʻAʻole i kākoʻo ʻia nā koho hiʻohiʻona no nā haʻuki, ʻoiai ʻaʻole lawa nā ʻano haʻuki. Ua alakaʻi kēia iā ia e hana i kāna mau hoʻolālā ponoʻī. I ka makahiki 2016, ma hope o hoʻokahi makahiki o ka hoʻomākaukau ʻana a me ka hoʻomohala ʻana, ua hoʻolaha ʻo ia i nā lole ʻauʻau Hoaka. Ua loaʻa koke ka brand i ka kaulana, ʻoi aku hoʻi i nā hanana kūʻai koʻikoʻi e like me Black Friday, e hōʻike ana i ka ulu ʻana o ka noi no kāna mau makana kūikawā. I kēia manawa, i ka makahiki 23 wale nō, alakaʻi ʻo ia i kahi aupuni ʻauʻau kūleʻa me ka hui i hoʻolaʻa ʻia.
Kahi Hana Hana
Hoʻokumu ʻia ʻo Hoaka Swimwear ma Blainville, Kanada, kahi i hana ʻia ai ka hoʻolālā a me nā kaʻina hana. Haʻaheo ka brand iā ia iho i ka hana kiʻekiʻe a me nā hana etika. Ma ka mālama ʻana i ka hana kūloko, hōʻoia ʻo Hoaka e mālama lākou i ka mana o ka maikaʻi o kā lākou huahana a kākoʻo i ka hoʻokele waiwai kūloko.
Nā mea i hoʻohana ʻia
ʻO ka lole mua i hoʻohana ʻia i nā huahana ʻo Hoaka Swimwear he neoprene, e hāʻawi ana i nā pono he nui:
- Ka lōʻihi: ʻAʻole kūʻē ka Neoprene i ka lole a me ka waimaka, kūpono ia no ka hoʻohana ikaika ʻana i nā haʻuki wai.
- Kākoʻo: Hāʻawi ka mea i ke kākoʻo maikaʻi loa no nā ʻano kino like ʻole, hoʻonui i ka hōʻoluʻolu i ka wā e ʻaʻahu ai.
- Kaila: ʻAe ʻo Neoprene i nā mea hoʻolālā kūʻokoʻa i ʻike ʻole ʻia i nā lole ʻauʻau kuʻuna.
Manaʻo mea hoʻohana ma Neoprene
Ua hoʻomaikaʻi nā mea kūʻai aku i ka palupalu a me ka ʻoluʻolu o nā lole ʻauʻau neoprene. He nui ka poʻe e hōʻike ana e hoʻoheheʻe ʻia nā mea neoprene i ko lākou kino, e hana ana i kahi ʻano hoʻohiwahiwa ʻoiai e hāʻawi ana i ke kākoʻo. Hōʻike kēia manaʻo manaʻo i ka hoʻokō ʻana o ka brand i ka hoʻopuka ʻana i nā huahana hana a me nā hiʻohiʻona, e mālama ana i nā ʻano ola ʻoiai e hoʻoikaika ana i ke ʻano.
Hoʻolālā Pilikino
ʻO ka manaʻo hoʻolālā o Hoaka Swimwear e pili ana i ka hana ʻana i nā lole ʻauʻau hiʻohiʻona e hoʻoikaika i nā kānaka. Aia ka ʻike a Elisabeth:
- Nā Kaila Nui: Hāʻawi ka brand i nā ʻano ʻano like ʻole e hoʻokō i nā makemake like ʻole, mai nā papa cheeky a i nā poʻo kākoʻo.
- Ka Manaʻo Kino: Ma ka hōʻike ʻana i nā mea kūʻai maoli i kā lākou kālepa, hoʻolaha ʻo Hoaka i ke aloha ponoʻī a me ka hilinaʻi i waena o kāna mau mea kūʻai aku.
ʻIke Kūʻai
Hōʻike pinepine nā mea kūʻai i kā lākou ʻike me Hoaka Swimwear ma ka pāpaho pūnaewele, e hōʻike ana i ka kūpaʻa o ka brand i ka lawelawe a me ka hauʻoli. Nui nā loiloi e hōʻike ana i ke kūpono a me ka hōʻoluʻolu o nā lole ʻauʻau, me ka hoʻomaikaʻi ʻana i ka maikaʻi o ka hoʻokipa ʻana i nā ʻano kino like ʻole.
Hui Kaiāulu
Hoʻokomo ikaika ʻo Hoaka Swimwear me kona kaiāulu ma o nā paepae pāpili e like me Instagram. Paipai ʻia nā mea kūʻai aku e kaʻana like i nā kiʻi e komo ana i kā lākou mau lole ʻauʻau, e hana ana i kahi manaʻo o ke kaiāulu ma waena o nā mea pā o ka brand. Hoʻoulu kēia hana i ka ʻoiaʻiʻo a hiki i nā mea kūʻai aku ke manaʻo e pili ana i ka misionari o ka brand inclusivity.
Nā Hana Hoʻomau
Ke ulu nui nei ka ʻoihana lole ʻauʻau me nā pilikia hoʻomau, ua kūpaʻa ʻo Hoaka Swimwear i ka hoʻomaikaʻi ʻana i kāna mau hana kaiapuni. ʻAʻole pili wale ka brand i nā mea waiwai kiʻekiʻe akā ua maopopo hoʻi e pili ana i kāna kaʻina hana. ʻO ka mālama ʻana i ka hana ʻana ma Kanada e hōʻemi i ka wāwae kalapona o ka brand.
Eia kekahi, ʻo ka hoʻonui ʻana i ka ʻike o nā mea kūʻai aku e pili ana i ka hopena o ke kaiapuni o ke ʻano wikiwiki, ua hoʻoikaika ʻo Hoaka e ʻimi i nā hana pili kaiaola. Hoʻopili kēia i ka ʻimi ʻana i nā mea i ʻoi aku ka paʻa a me ka hōʻemi ʻana i ka ʻōpala i loko o ke kaʻina hana. No ka mea, ua hoʻolaha lākou i ka hōʻiliʻili Ecohoaka i hana ʻia mai 100% recycled polyester i hōʻoia ʻia e REPREVE.
Manaʻo a me nā manaʻo o nā mea kūʻai aku
Ua maikaʻi loa nā manaʻo mai nā mea kūʻai aku. Nui ka poʻe e mahalo i nā hoʻolālā kūikawā a me ka maikaʻi o ka mea neoprene. Eia kekahi mau kumuhana maʻamau i loaʻa i nā loiloi mea kūʻai aku:
- Pono: ʻōlelo pinepine nā mea kūʻai aku i ka maikaʻi o nā lole ʻauʻau i hoʻohālikelike ʻia me nā hōʻailona ʻē aʻe.
- Hōʻoluʻolu: ʻike pinepine ʻia ka mea neoprene no kona ʻoluʻolu i ka wā e ʻaʻahu ai.
- Nā ʻano like ʻole: ʻO ke ʻano o nā ʻano i loaʻa e hiki ai i nā mea kūʻai ke ʻimi i kahi mea i kūpono i ko lākou makemake pilikino.
Hoʻonui i ka ʻaʻahu
Ma waho aʻe o nā lole ʻauʻau, ua hoʻonui ʻo Elisabeth Rioux iā Hoaka i ʻaʻahu me ka hoʻokuʻu ʻana o Hoaka Apparel i ʻAukake 2020. Aia kēia laina hou i nā lole lumi hoʻoluʻolu i hoʻolālā ʻia me ke ʻano like me kā lākou lole ʻauʻau. Ua hoʻokipa maikaʻi ʻia ka laina lole e nā mea kūʻai aku e mahalo i ka hoʻopaʻa inoa ʻana i nā laina huahana ʻelua.
Hoʻolālā Kūʻai Hou
Hoʻohana ʻo Hoaka Swimwear i nā hoʻolālā kūʻai kūʻai hou e hoʻohana pono ana i nā paepae pāpaho. Me ka ʻoi aku o 1.5 miliona mau mea hahai ma Instagram wale nō, hoʻohana ʻo Elisabeth i kāna mana ʻaʻole wale e hoʻolaha i kāna mau huahana akā no ke kākoʻo ʻana i ka maikaʻi o ke kino a me ka komo ʻana i ke ʻano. Hoʻopili pinepine ka brand me nā influencers e kūlike me kēia mau waiwai, e hoʻonui i kona hiki.
Nā Luʻi i alo ʻia e Hoaka
E like me nā ʻoihana he nui i ka wā maʻi maʻi, ua kū ʻo Hoaka i nā pilikia e pili ana i ka hoʻolako ʻana i nā kaulahao a me nā loli i ka ʻano mea kūʻai. Eia naʻe, ua ʻae ʻo Elisabeth i ka hoʻoikaika ʻana iā Hoaka e pivot wikiwiki; ua kālele lākou i nā kūʻai pūnaewele a hoʻonui i ka hoʻopili ʻana o nā mea kūʻai aku ma o nā hanana virtual a me nā hoʻolaha.
Kuhikuhi e hiki mai ana
Ke nānā nei i mua, manaʻo ʻo Elisabeth Rioux e hoʻomau i ka hoʻonui ʻana i nā makana huahana a Hoaka me ka mālama ʻana i kahi kūpaʻa i ka hoʻomau a me nā hana hana etika. Hoʻokomo ʻia nā hoʻolālā i ka hoʻokomo ʻana i nā mea eco-friendly i kā lākou mau hōʻiliʻili a me ka ʻimi ʻana i nā mākeke honua ma waho o ʻAmelika ʻAmelika.
Ka hopena
Kūlana ʻo Hoaka Swimwear i ka ʻoihana lole ʻauʻau ma muli o kona kūpaʻa ʻana i ka maikaʻi, ka hoʻohui ʻana, a me nā hoʻolālā nani. Hoʻokumu ʻia ma Kanada a me ka hoʻohana ʻana i ka lole neoprene kiʻekiʻe, mālama ka brand i kahi anaina like ʻole e ʻimi nei i nā lole ʻauʻau hiʻona. Ke hoʻomau nei ka ulu ʻana, ʻo ka manaʻo nui o Hoaka i ke komo ʻana i ke kaiāulu a me ka maikaʻi o ke kino e hoʻomau i ka poʻo o ka mākeke lole ʻauʻau.
Na Ninau Pili
1. He aha nā ʻano lole ʻauʻau a Hoaka?
- Hāʻawi ʻo Hoaka i nā ʻano lole ʻauʻau like ʻole me nā bikini, nā ʻāpana hoʻokahi, a me nā lole ʻauʻau ikaika i hoʻolālā ʻia no nā ʻano kino like ʻole.
2. Ua kūpono anei nā lole ʻauʻau Hoaka no nā haʻuki wai?
- ʻAe, ʻo ka mea neoprene i hoʻohana ʻia i loko o Hoaka Swimwear he mea kūpono ia no nā haʻuki wai ma muli o kona paʻa a me ke kākoʻo.
3. Pehea wau e mālama ai i kaʻu lole ʻauʻau neoprene?
- No ka mālama ʻana i kou lole ʻauʻau neoprene, holoi ʻia me ka wai hou ma hope o ka hoʻohana ʻana, e pale i ka lā pololei i ka wā e maloʻo ai, a e mālama i ka palahalaha a i ʻole ke kau ʻia ma kahi o nā kumu wela.
4. Hiki iaʻu ke kipa i ka hale waihona puke o Hoaka?
- ʻAe, hiki i nā mea kūʻai ke hana i nā koho e kipa i kā lākou hale kūʻai ma Blainville e hoʻāʻo a kūʻai pololei i nā lole ʻauʻau.
5. He aha ka nui o ka Hoaka Swimwear?
- Hāʻawi ʻo Hoaka i nā ʻano nui like ʻole mai ka liʻiliʻi liʻiliʻi a hiki i ka nui nui e hoʻokipa i nā ʻano kino like ʻole.
Kuhikuhi:
[1] https://www.hoakaswimwear.com/pages/about
[2] https://hoaka-swimwear.tenereteam.com
[3] https://ecolookbook.com/the-40-best-sustainable-swimwear-brands-you-need-to-know/
[4] https://montrealgazette.com/news/local-news/how-dropping-out-of-school-helped-quebecer-elisabeth-rioux-become-a-millionaire
[5] https://www.mtlblog.com/elisabeth-rioux
