Papa kuhikuhi
● ʻO ka hoʻokumu ʻana i nā lole ʻauʻau Jets
● Ka Mana a me ka Hooponopono o keia wa
● Hoʻolālā Philosophy and Collections
● Ke kūʻai aku ʻana a me ke kūʻai ʻana
● ʻO ka wā e hiki mai ana o Jets Swimwear
● Kaʻike a me ka manaʻo o nā mea kūʻai aku
>> 1. Na wai i hoʻokumu i nā lole ʻauʻau Jets?
>> 2. He aha ka hui i loaʻa iā Jets Swimwear i kēia manawa?
>> 3. He aha nā ʻano huahana a Jets Swimwear e hāʻawi ai?
>> 4. Pehea ʻo Jets Swimwear i hoʻololi ai i ka mākeke?
>> 5. He aha ka manaʻo hoʻolālā o ka brand?
He inoa koʻikoʻi ʻo Jets Swimwear i ka ʻoihana ʻauʻau, ʻike ʻia no kāna mau hoʻolālā nani a me nā mea kiʻekiʻe. I hoʻokumu ʻia i ka makahiki 2001 e Jessika Allen, ua ʻike koke ʻia ka brand no kāna mau lole ʻauʻau ʻauʻau i hoʻolako ʻia i nā mea kūʻai like ʻole. I loko o nā makahiki, ua hoʻololi ʻo Jets Swimwear i nā hoʻololi like ʻole i ka ʻona a me ka hoʻokele, e hōʻike ana i ke ʻano ikaika o ka ʻoihana hana. Hoʻopili kēia ʻatikala i ka mōʻaukala o Jets Swimwear, kona hoʻololi ʻana i kona kuleana, a me kona kū ʻana i kēia manawa ma ka mākeke.
Ua hoʻokumu ʻo Jessika Allen, kahi ʻoihana ʻike maka, i nā lole ʻauʻau Jets me ka manaʻo e hana i nā lole ʻauʻau e hoʻohui i ke ʻano, hōʻoluʻolu, a me ka hana. Ua lilo koke ka brand i mea kaulana i waena o nā mea kūʻai aku i ke ʻano, mahalo i kāna mau hoʻolālā hou a me ka nānā ʻana i nā kikoʻī. Hōʻike pinepine ʻia nā hōʻiliʻili ʻo Jets Swimwear i nā waihoʻoluʻu ʻoniʻoni, nā hiʻohiʻona kūʻokoʻa, a me nā ʻoki hoʻohiwahiwa, e lilo lākou i mea punahele i waena o ka poʻe hele kahakai a me ka poʻe hauʻoli pū.

I kona mau makahiki mua, ua ʻike ʻo Jets Swimwear i ka ulu wikiwiki ʻana, e hoʻonui ana i kāna laina huahana e hoʻokomo i nā bikini wale nō akā i nā lole ʻauʻau hoʻokahi, nā uhi uhi, a me nā mea pono. ʻO ke kūpaʻa o ka brand i ka maikaʻi a me ke ʻano i hoʻopili ʻia me nā mea kūʻai aku, e alakaʻi ana i ka hoʻonui ʻana i ka noi a me kahi kumu kūʻai kūpaʻa. Ua lilo ʻo Jets Swimwear i mea like me nā lole ʻauʻau nani, ʻike pinepine ʻia ma nā ʻaoʻao o nā makasina fashion a hoʻohana ʻia e nā mea kaulana.
Ke hoʻomau nei ka ulu ʻana o Jets Swimwear, ua huki ia i ka manaʻo o nā ʻoihana nui e ʻimi nei e hoʻonui i kāna kūleʻa. I ka makahiki 2018, ua loaʻa ka brand e The PAS Group, kahi hui alakaʻi alakaʻi o Australia. ʻO kēia loaʻa i manaʻo e hoʻohana i nā kumuwaiwai a me nā ala hāʻawi o ka PAS Group e hoʻomaikaʻi hou aku i ka mākeke ʻo Jets Swimwear.
Eia nō naʻe, hiki mai ka loaʻa ʻana i ka wā paʻakikī no ka ʻoihana hana, me ka nui o nā hōʻailona e kū nei i nā pilikia kālā. I ʻAukake 2020, ua hoʻolaha ka hui PAS e kūʻai aku ʻo ia i nā lole ʻauʻau Jets iā Seafolly Holdings Pty Limited, kahi hōʻailona ʻauʻau kaulana ʻē aʻe ma Australia. ʻO kēia neʻe hoʻolālā i manaʻo ʻia e hoʻopaʻa i nā ʻoihana ʻelua a ʻae iā lākou e kālele i ko lākou mau ikaika.
I kēia lā, hana ʻo Jets Swimwear ma lalo o ke kuleana o Seafolly Holdings Pty Limited. Ua ʻae kēia ʻano hoʻonaʻauao hou iā Jets Swimwear e pōmaikaʻi mai ka hoʻokumu ʻia ʻana o ka mākeke o Seafolly a me ke akamai i ka hoʻolālā a me ka hana ʻana o nā lole ʻauʻau. ʻO ka hui pū ʻana i hopena i nā hōʻiliʻili hou hoihoi e hoʻomau nei i ka mālama ʻana i ka inoa o ka brand no ka maikaʻi a me ke ʻano.
Ma lalo o ke alakaʻi ʻana a Seafolly, ua hoʻonui ʻo Jets Swimwear i kona hiki ʻana ma ka home a me ka honua. Hāʻawi ka brand i kēia manawa i kahi ākea o nā huahana, me nā koho lole ʻauʻau eco-friendly, e mālama ana i ka ulu ʻana o ka noi no ke ʻano hoʻomau.

ʻO ka manaʻo hoʻolālā ʻo Jets Swimwear e huli ana i ka hana ʻana i nā lole ʻauʻau e hoʻoikaika i nā poʻe e manaʻo hilinaʻi a nani. Hoʻoulu pinepine ʻia nā hōʻiliʻili o ka brand mai nā ʻano o ka honua, e hoʻopili ana i nā mea mai nā moʻomeheu like ʻole a me nā ʻano. ʻO kēia ala e hōʻoiaʻiʻo ai e hoʻomau ʻo Jets Swimwear i kūpono a ʻoluʻolu i ka lehulehu lehulehu.
Hōʻike ʻia nā hōʻiliʻili hou o ka brand i kahi hui o nā hoʻolālā maʻamau a me nā mea hou, me ka manaʻo nui i nā silhouette hoʻohiwahiwa a me nā lole kiʻekiʻe. Mai nā kiʻi wiwo ʻole a hiki i nā monochrome nani, hāʻawi ʻo Jets Swimwear i kahi mea no kēlā me kēia kanaka, e lilo ia i mea koho no ka poʻe leʻaleʻa ʻauʻau.
Hoʻokuʻu ʻo Jets Swimwear i nā hōʻiliʻili kau e hōʻike ana i nā ʻano hou loa o ke ʻano a me nā lole ʻauʻau. Hoʻopili maikaʻi ʻia kēlā me kēia hōʻiliʻili e hoʻokomo i nā ʻano like ʻole, nā kala, a me nā hiʻohiʻona e kūpono i nā ʻono a me nā makemake like ʻole. Hoʻopili pinepine ka brand me nā mea hoʻolālā a me nā mea hoʻomohala e hana i nā ʻāpana liʻiliʻi e hoʻoulu ai i ka hauʻoli a me ka exclusivity i waena o nā mea kūʻai.
No ka laʻana, hōʻike maʻamau ka hōʻiliʻili kauwela i nā kala ʻālohilohi a me nā paʻi pāʻani, ʻoiai ʻo ka hōʻiliʻili hoʻoilo ke nānā aku i nā leo kani a me nā hoʻolālā maʻalahi. ʻAʻole mālama kēia ʻano hana kau i ka brand hou a hoihoi akā paipai pū i nā mea kūʻai aku e hoʻi i nā ʻano hou i loko o ka makahiki.

Ua hoʻokumu ʻo Jets Swimwear i kahi kūʻai kūʻai ikaika ma o nā ala like ʻole, e pili ana i ka media social, influencer partners, a me nā hanana hana. Hoʻopili pinepine ka brand me nā mea hoʻonaninani a me nā hiʻohiʻona e hōʻike i kāna mau hōʻiliʻili, hiki i ka lehulehu ākea a hoʻonui i kona ʻike i ka mākeke lole ʻauʻau hoʻokūkū.
Ma waho aʻe o nā hana kūʻai kikohoʻe, komo ʻo Jets Swimwear i nā hōʻikeʻike kiʻi a me nā hanana kālepa, e ʻae ana i ka brand e hoʻopili pololei me nā mea kūʻai aku a me nā mea kūʻai aku. Ua kōkua kēia hana lima lima iā Jets Swimwear e hoʻomau i kona kūlana ma ke ʻano he brand lole ʻauʻau alakaʻi.
He kuleana koʻikoʻi ko Jets Swimwear i kāna hoʻolālā pāʻoihana. Hoʻopili ikaika ka brand me kāna poʻe hālāwai ma nā paepae e like me Instagram, Facebook, a me Pinterest, kaʻana like ʻana i nā ʻike hoihoi e hōʻike ana i kāna mau huahana. Ma ka hōʻike ʻana i nā mea kūʻai maoli e hoʻohana ana i nā lole ʻauʻau Jets, hoʻoulu ka brand i ka manaʻo o ke kaiāulu a paipai i nā mea i hana ʻia e ka mea hoʻohana.
ʻO ka hoʻohana ʻana i nā hashtags a me ka hui pū ʻana me nā influencers e hiki ai iā Jets Swimwear ke hōʻea i nā mea hou a huki i nā mea kūʻai aku. Hoʻolaha ʻia nā hoʻolaha kau a me nā hoʻolaha ma o ka media media, ka hoʻokele ʻana i nā kaʻa i ka pūnaewele o ka brand a me ka hoʻonui ʻana i nā kūʻai.
Ke hoʻomau nei ʻo Jets Swimwear i ka ulu ʻana ma lalo o ke kuleana o Seafolly Holdings, ua mākaukau ka brand no ka ulu hou a me ka hana hou. Me ka nānā ʻana i ka hoʻomau a me ka hoʻohui ʻana, manaʻo ʻo Jets Swimwear e hoʻokō i nā makemake hoʻololi o nā mea kūʻai aku me ka mālama ʻana i kāna kūpaʻa i ka maikaʻi a me ke ʻano.
Manaʻo ʻia nā hōʻiliʻili o ka brand e hōʻike i nā mea pili i ka kaiaola a me nā hoʻolālā e hāpai i ka maikaʻi o ke kino. Ma ka hoʻokomo ʻana i kēia mau waiwai, manaʻo ʻo Jets Swimwear e hoʻohauʻoli me kahi hanauna hou o nā mea kūʻai aku e hoʻokumu i nā koho ʻano etika.
I ka pane ʻana i ka piʻi nui ʻana o ke ʻano hoʻomau, ua hoʻokō ʻo Jets Swimwear i kekahi mau hana i manaʻo ʻia e hōʻemi i kona hopena kaiapuni. Ke ʻimi nei ka brand i ka hoʻohana ʻana i nā mea hana hou i kāna hana lole ʻauʻau a ua kūpaʻa ʻo ia i nā hana hana pono.
Hoʻohui hou, ua komo ikaika ʻo Jets Swimwear i nā papahana hoʻolaha kaiāulu e hāpai i ka mālama kai a me ka ʻike kaiapuni. Ma ka hoʻohālikelike ʻana i kāna mau waiwai me ka hoʻomau ʻana, ʻaʻole ʻoluʻolu wale ʻo Jets Swimwear i nā mea kūʻai ʻike kaiaola akā kōkua pū kekahi i ka honua.
Hāʻawi ʻo Jets Swimwear i ka manaʻo koʻikoʻi i ka ʻike mea kūʻai aku, e hōʻoia ana i ka poʻe kūʻai mai kahi huakaʻi maʻalahi a leʻaleʻa mai ka nānā ʻana a kūʻai. He mea hoʻohana ka punaewele o ka brand, e hōʻike ana i nā wehewehe kikoʻī o nā huahana, nā alakaʻi nui, a me nā kiʻi kiʻekiʻe e kōkua i nā mea kūʻai aku e hoʻoholo i ka ʻike.
Manaʻo nui ʻia ka manaʻo o nā mea kūʻai aku, a paipai ikaika ʻo Jets Swimwear i nā loiloi a me nā hōʻike. Hāʻawi kēia loop loop i ka brand e hoʻomaikaʻi mau i kāna mau huahana a me nā lawelawe, me ka hōʻoia ʻana e hoʻokō i nā pono e ulu nei o kāna mau mea kūʻai.
No ka uku ʻana i nā mea kūʻai kūpaʻa, ua hoʻolauna ʻo Jets Swimwear i kahi papahana kūpaʻa e hāʻawi ana i nā uku kūʻokoʻa, hiki wawe i nā hōʻiliʻili hou, a me nā hoʻolaha kūikawā. ʻAʻole hoʻoikaika wale kēia hana i nā kūʻai hou akā hoʻoulu i ka manaʻo o ka mea kūʻai aku, e paipai ana iā lākou e lilo i poʻe kākoʻo brand.

Ua hele lōʻihi mai ʻo Jets Swimwear mai kona hoʻokumu ʻia ʻana i ka makahiki 2001. Mai kona hoʻomaka haʻahaʻa a hiki i kona kūlana i kēia manawa ma ke ʻano he inoa inoa ʻauʻau alakaʻi, ua hoʻokele ʻo Jets Swimwear i nā loli like ʻole a me nā pilikia mākeke. Me ke kākoʻo o Seafolly Holdings, ua kūlana maikaʻi ka brand no ka holomua mau ʻana i ka ʻoihana ʻauʻau hoʻokūkū.
Ke nānā nei ʻo Jets Swimwear i ka wā e hiki mai ana, ʻo kāna kūpaʻa i ka maikaʻi, ke ʻano, a me ka hoʻomau ʻana e hana nui i ka hana koʻikoʻi i ka hana ʻana i kona ʻano a me kona hoʻopiʻi. Inā e hoʻomaha ana ma ka loko wai a i ʻole e leʻaleʻa i kahi lā ma kahakai, ʻo Jets Swimwear kahi koho maikaʻi loa no ka poʻe e ʻimi nei i nā lole ʻauʻau nani a me ka hana.
- Ua hoʻokumu ʻia ʻo Jets Swimwear e Jessika Allen ma 2001.
- Aia ʻo Jets Swimwear i kēia manawa e Seafolly Holdings Pty Limited.
- Hāʻawi ʻo Jets Swimwear i nā ʻano huahana, me nā bikini, nā lole ʻauʻau hoʻokahi, nā uhi uhi, a me nā mea pono.
- Ua hoʻololi ʻia ʻo Jets Swimwear ma ka hoʻonui ʻana i kāna laina huahana, ka nānā ʻana i ka hoʻomau, a me ka hoʻonui ʻana i kāna mau hoʻolālā kūʻai.
- Hoʻokumu ka manaʻo hoʻolālā ʻo Jets Swimwear i ka hana ʻana i nā lole ʻauʻau e hoʻoikaika i ka poʻe e manaʻo hilinaʻi a nani.
nele ka ʻike!