Papa kuhikuhi
● 1. Direct-to-Consumer: ʻO Summersalt's Primary Sales Channel
● 2. Nā Hui Kūʻokoʻa a me nā Kūʻai Kūʻai Kūʻai Kūʻai
● 3. Nā Hui Kūʻai Kūʻai i kekahi manawa
● 4. Nā Mākeke Online a me nā mea hōʻuluʻulu lole
● 5. ʻO ka Summersalt Shopping Experience
● 6. Ke ala kū hoʻokahi a Summersalt i ka hoʻolālā lole ʻauʻau
● 7. Hoʻomau a me ka hana pono
● 8. Hoʻonui i nā lole ʻauʻau
● 9. Nā Hoʻolaha Hoʻohanohano a me ka Hoʻolaha Media
● 10. Kūʻai a hoʻolaha
● 11. ʻO ka wā e hiki mai ana o Summersalt Distribution
● 12. Customer Service a me ke kākoʻo
● Video: Summersalt The Classic One-Piece ma QVC
● Ka hopena
● Nīnau pinepine
>> 1. Nīnau: Hiki iaʻu ke hoʻāʻo i nā lole ʻauʻau Summersalt ma mua o ke kūʻai ʻana?
>> 2. Nīnau: He ʻoiaʻiʻo anei nā lole ʻauʻau Summersalt i ka nui?
>> 3. Nīnau: Pehea ka hoʻomau ʻana o nā lole ʻauʻau Summersalt?
>> 4. Q: Hāʻawi anei ʻo Summersalt i nā koho hoʻohui-nui?
>> 5. Q: Pehea ka manawa e hoʻokuʻu aiʻo Summersalt i nāʻano hou?
Ua lilo koke ʻo Summersalt i inoa ʻohana ma ka honua o nā lole ʻauʻau, e hāʻawi ana i nā koho nani a paʻa no nā wahine o nā ʻano a me nā nui. Hoʻokumu ʻia me kahi misionari e hoʻolako i nā lole ʻauʻau maikaʻi loa me ka ʻole o ke kumu kūʻai nui, ua hoʻololi ʻo Summersalt i ke ʻano o kā mākou noʻonoʻo ʻana a kūʻai aku i nā lole ʻauʻau. Ma kēia alakaʻi holoʻokoʻa, e ʻimi mākou i ka mea kūʻai aku i nā lole ʻauʻau Summersalt, e ʻimi i ke ʻano kūʻokoʻa o ka brand, a e hōʻike i ke kumu i kaulana nui ai kēia mau lole ʻauʻau i waena o nā mea kūʻai aku.
ʻatikala: Kahi e kūʻai ai i nā lole ʻauʻau Summersalt: ʻO 5 mau hale kūʻai pūnaewele kiʻekiʻe
1. Direct-to-Consumer: ʻO Summersalt's Primary Sales Channel
Hoʻohana nui ʻia ʻo Summersalt ma ke ʻano he brand direct-to-consumer (DTC), ʻo ia hoʻi ka hapa nui o kā lākou kūʻai ʻana ma o kā lākou pūnaewele ponoʻī. ʻO kēia ala e hiki ai i ka hui ke mālama i ka mana ma luna o ka ʻike mea kūʻai aku, mai ka nānā ʻana i ke kūʻai ʻana a ma waho. Ma ke kipa ʻana i ka pūnaewele mana o Summersalt, hiki i nā mea kūʻai ke ʻimi i ka piha piha o nā koho lole ʻauʻau, me nā ʻāpana hoʻokahi, bikini, a me nā uhi uhi, a me kā lākou laina e hoʻonui nei i nā lole.
ʻO nā pōmaikaʻi o ka hoʻohālike DTC o Summersalt penei:
a) Ke kumu kūʻai hoʻokūkū: Ma ka ʻoki ʻana i nā mea waena, hiki iā Summersalt ke hāʻawi aku i nā lole ʻauʻau kiʻekiʻe ma nā kumukūʻai kūpono.
b) Hoʻopili pololei i nā mea kūʻai aku: Hiki i ka brand ke hōʻiliʻili i nā manaʻo a me nā ʻikepili pololei mai nā mea kūʻai aku, e ʻae ana i ka hoʻomaikaʻi mau ʻana a me ka pilikino.
c) Ka mana maikaʻi: Mālama ʻo Summersalt i ka nānā ʻana i ka hana holoʻokoʻa a me ke kaʻina kūʻai aku, e hōʻoiaʻiʻo ana i ka maikaʻi.
2. Nā Hui Kūʻokoʻa a me nā Kūʻai Kūʻai Kūʻai Kūʻai
ʻOiai ke kūʻai nui nei ʻo Summersalt ma kāna kahua ponoʻī, hui pū ka brand me nā mea kūʻai aku a i ʻole nā mea hoʻolālā no nā hui like ʻole. Hāʻawi kēia mau hāʻawi manawa palena i nā manawa kūikawā no nā mea kūʻai aku e kūʻai i nā lole ʻauʻau Summersalt ma o nā ala ʻē aʻe. Ua komo pū kekahi mau hui like ʻole:
a) LLBean x Summersalt: Ua hui pū kēia hui ʻana i ʻelua mau makamae i aloha nui ʻia, e hui pū ana i ko LLBean akamai waho me nā hoʻolālā lole ʻauʻau hou o Summersalt.
b) Summersalt x Diane von Furstenberg: He laulima i hoʻohui i ke ala kūpono kūpono o Summersalt me nā kiʻi a me nā hiʻohiʻona o DVF.
ʻAʻole i hoʻonui wale kēia mau hui ʻana i ka hiki ʻana o Summersalt akā hāʻawi pū i nā mea kūʻai aku i nā hoʻolālā kūʻokoʻa ʻaʻole i loaʻa ma o ka pūnaewele Summersalt nui.
3. Nā Hui Kūʻai Kūʻai i kekahi manawa
ʻOiai ʻo ka manaʻo nui o Summersalt ma ke kūʻai pololei ʻana, ua ʻimi ka brand i nā hui kūʻai i koho ʻia e hiki i kahi lehulehu ākea. Hoʻopili ʻia kēia mau hui ʻana i ka laulā a me ka lōʻihi, akā hāʻawi lākou i kahi manawa no nā mea kūʻai aku e ʻike kino i nā lole ʻauʻau Summersalt ma mua o ke kūʻai ʻana. E makaʻala i nā hale kūʻai pop-up a i ʻole nā hoʻonohonoho manawaleʻa ma nā hale kūʻai nui a i ʻole nā hale kūʻai, ʻoi aku hoʻi i nā mahina kauwela.
4. Nā Mākeke Online a me nā mea hōʻuluʻulu lole
ʻOiai mālama ʻo Summersalt i ka mana paʻa i kāna hoʻolaha ʻana, ʻike paha ʻoe i ko lākou mau lole ʻauʻau ma nā wahi kūʻai pūnaewele a i ʻole nā pūnaewele aggregator fashion. Eia nō naʻe, pono e akahele i ke kūʻai ʻana mai kēia mau kumu, no ka mea, ʻaʻole hiki ke hoʻonui ʻia ka hōʻoia ʻana o Summersalt a me ka lawelawe mea kūʻai aku i nā mea kūʻai aku ʻekolu. E hōʻoia mau i ka ʻoiaʻiʻo o ka huahana a me ka maikaʻi o ka mea kūʻai aku ma mua o ka hana ʻana i kahi kūʻai ma waho o nā kahawai mana o Summersalt.
5. ʻO ka Summersalt Shopping Experience
Ke kūʻai pololei mai Summersalt, hiki i nā mea kūʻai ke manaʻo i kahi ʻike kūʻai maʻemaʻe a me ka ʻike. Hāʻawi ka pūnaewele o ka brand i nā alakaʻi kikoʻī nui, nā manaʻo kūpono, a me ka nui o nā loiloi mea kūʻai aku e kōkua i nā mea kūʻai aku e ʻike i kā lākou lole ʻauʻau kūpono. ʻIke ʻia ke kūpaʻa o Summersalt i ka maikaʻi o ke kino a me ka hoʻopili ʻana i kā lākou ʻano like ʻole o nā hiʻohiʻona a me nā makana nui, ʻo ia ka mea maʻamau mai 0 a 24.
ʻO nā hiʻohiʻona koʻikoʻi o ka ʻike kūʻai ʻo Summersalt:
a) ʻenehana hoʻāʻo virtual: Hāʻawi ʻo Summersalt i kahi ʻike lumi kūpono kūpono, e ʻae ana i nā mea kūʻai aku e nānā i ke ʻano o nā ʻano like ʻole i ko lākou ʻano kino.
b) ʻO ka nīnau hulina kūpono: kōkua ka nīnau nīnau pilikino i ke alakaʻi ʻana i nā mea kūʻai aku i nā ʻano a me nā nui i kūpono loa i ko lākou kino a me nā makemake.
c) Hoʻouna manuahi a hoʻihoʻi: Hāʻawi ʻo Summersalt i ka hoʻouna manuahi ma nā kauoha ma luna o kekahi paepae a me kahi kulekele hoʻihoʻi lokomaikaʻi, e maʻalahi i nā mea kūʻai aku ke ʻimi i ko lākou kūpono kūpono.
6. Ke ala kū hoʻokahi a Summersalt i ka hoʻolālā lole ʻauʻau
ʻO ka mea e hoʻokaʻawale ai ʻo Summersalt mai nā hōʻailona lole ʻauʻau ʻē aʻe, ʻo ia kā lākou ʻikepili i hoʻolālā ʻia. Ua lawe ka hui ma luna o 1.5 miliona mau ana kino mai 10,000 wahine e hana i kā lākou pūlima kūpono. ʻO kēia kūpaʻa e kūpono a hōʻoluʻolu, i hui pū ʻia me nā hoʻolālā ma ke ʻano a me nā mea hoʻomau, ua loaʻa iā Summersalt kahi hahai kūpaʻa.
ʻO kekahi o nā kaila kaulana loa o Summersalt penei:
a) ʻO ka Sidestroke: He ʻāpana asymmetrical i lilo i ke ʻano hōʻailona hōʻailona.
b) ʻO ka ʻāpana hoʻokahi ʻāpana maikaʻi loa: He lole ʻauʻau ʻauʻau hoʻopulapula e hāʻawi i ka uhi hiki ke hoʻololi.
c) Ka Plunge: He ʻāpana V-ʻāʻī hohonu e kaulike ana i ka hoʻopiʻi moe kolohe me ke kākoʻo.
7. Hoʻomau a me ka hana pono
ʻO ka hoʻokō ʻana o Summersalt i ka hoʻomau ʻana ke kumu ʻē aʻe e koho ai nā mea kūʻai aku e kūʻai pololei i kā lākou mau lole ʻauʻau mai ka brand. Hoʻohana ka hui i nā mea hana hou i ka nui o kāna mau huahana a kālele i ka hoʻopili pili kaiaola. Ma ke kūʻai nui ʻana ma o kā lākou mau ala ponoʻī, hiki iā Summersalt ke mālama i ka mana ma luna o kā lākou kaulahao lako a hōʻoia i ka hoʻokō ʻia ʻana o kā lākou hana hana pono.
8. Hoʻonui i nā lole ʻauʻau
ʻOiai ua hoʻomaka ʻo Summersalt ma ke ʻano he hōʻailona e pili ana i nā lole ʻauʻau, ua hoʻonui lākou i kā lākou mau makana e hoʻokomo i nā ʻano lole a me nā lako. Hiki i nā mea kūʻai ke kipa i ka pūnaewele Summersalt a i ʻole ke komo ʻana i kā lākou mau hanana kūʻai:
a) Nā lole hoʻokipa a me nā lole moe
b) Nā lole hana
c) Nā lole a me nā uhi uhi
d) Nā koho lole ʻoluʻolu hele
ʻO kēia hoʻonui e hiki ai iā Summersalt ke lilo i hale kūʻai hoʻokahi no nā mea kūʻai aku e ʻimi nei i nā koho lole ʻoluʻolu a nani ma mua o nā lole ʻauʻau.
9. Nā Hoʻolaha Hoʻohanohano a me ka Hoʻolaha Media
Ua hoʻonui ʻia ka kaulana o Summersalt e nā mea hoʻolaha kaulana a me ka hoʻolaha ʻana o ka media. Ua ʻike ʻia nā mea hana keaka e like me Jennifer Garner lāua ʻo Kate Hudson e ʻaʻahu ana i nā lole ʻauʻau Summersalt, e lawe ana i ka nānā hou aku i ka brand. Hōʻike mau ʻia nā paʻi kiʻi ʻano a me ka nohona ʻo Summersalt i kā lākou mau lole ʻauʻau ʻauʻau, e hoʻomaikaʻi ana i ka brand no ka hui pū ʻana o ke ʻano, hōʻoluʻolu, a me ka hoʻohui.
10. Kūʻai a hoʻolaha
ʻOiai ʻo ke kumu kūʻai kūʻai pololei a Summersalt e ʻae i ke kumu kūʻai hoʻokūkū a puni ka makahiki, hāʻawi ka brand i nā kūʻai a me nā hoʻolaha i kekahi manawa. Hāʻawi kēia mau hanana i nā manawa no nā mea kūʻai aku e kūʻai i nā lole ʻauʻau Summersalt ma nā kumukūʻai ʻoi aku ka maikaʻi. ʻO kekahi mau ala e hoʻomau i ka ʻike e pili ana i ke kūʻai aku ʻo Summersalt:
a) Ke kau inoa ʻana no ka nūhou Summersalt
b) Ma hope o ka hōʻailona ma nā pūnaewele media
c) Ke nānā mau nei i ka pūnaewele no nā hoʻolaha kau
11. ʻO ka wā e hiki mai ana o Summersalt Distribution
Ke hoʻomau nei ʻo Summersalt i ka ulu a me ka ulu ʻana, hiki ke hoʻonui ʻia kā lākou hoʻolālā hoʻolaha. ʻOiai e mau ana ka manaʻo ma ke kūʻai pololei ʻana i nā mea kūʻai aku ma o kā lākou pūnaewele, ʻike paha mākou i nā hui like ʻana, nā hale kūʻai pop-up, a i ʻole nā wahi kūʻai kūʻai mau i ka wā e hiki mai ana. ʻO ka holomua o ka brand ma ka mākeke lole ʻauʻau hiki ke alakaʻi i ka piʻi nui ʻana mai nā hale kūʻai kūʻai kuʻuna e nānā ana i nā huahana Summersalt.
12. Customer Service a me ke kākoʻo
ʻO kekahi o nā pōmaikaʻi o ke kūʻai pololei ʻana mai Summersalt ʻo ke komo ʻana i kā lākou hui lawelawe mea kūʻai aku. Inā he mau nīnau kāu e pili ana i ka nui, kūpono, a i ʻole nā kuhikuhi mālama, loaʻa nā limahana kākoʻo o Summersalt e kōkua. ʻAʻole hiki ke loaʻa kēia pae o ka lawelawe pilikino i ke kūʻai ʻana ma o nā hale kūʻai ʻaoʻao ʻekolu a i ʻole nā makeke.
Video: Summersalt The Classic One-Piece ma QVC
Ka hopena
Ua hoʻopau ʻo Summersalt i ka ʻoihana lole ʻauʻau ma o ka hāʻawi ʻana i nā koho kiʻekiʻe kiʻekiʻe, nani, a me ka nui i nā mea kūʻai aku. ʻOiai ʻo ke ala mua no ke kūʻai ʻana i nā lole ʻauʻau Summersalt e noho mau ana i kā lākou pūnaewele kūhelu, ua ʻimi ka brand i nā hui like ʻole a me nā hui kūʻai liʻiliʻi e hiki aku i kahi lehulehu. Ma ka nānā ʻana i ke kūpono, hoʻomau, a me ka ʻike mea kūʻai aku, ua hoʻokumu ʻo Summersalt i ka hahai pono o nā mea kūʻai aku e mahalo i ka huahana a me nā waiwai o ka brand.
Inā ʻoe e ʻimi nei i kahi ʻāpana maʻamau, bikini wiwo ʻole, a i ʻole nā uhi uhi ʻoluʻolu, hāʻawi ʻo Summersalt i nā ʻano koho e kūpono i nā ʻono a me nā ʻano kino. Ma ke kūʻai pololei ʻana mai Summersalt, hiki i nā mea kūʻai ke hōʻoia i ka loaʻa ʻana o nā huahana ʻoiaʻiʻo me ke kākoʻo ʻana i ka misionari o ka brand no ka hoʻolako ʻana i nā lole ʻauʻau hoʻolālā i nā kumukūʻai hiki ke loaʻa.
Nīnau pinepine
1. Nīnau: Hiki iaʻu ke hoʻāʻo i nā lole ʻauʻau Summersalt ma mua o ke kūʻai ʻana?
A: ʻOiai e hana nui ana ʻo Summersalt ma ka pūnaewele, hāʻawi lākou i kahi kulekele hoihoi a me ka ʻenehana hoʻāʻo virtual e kōkua iā ʻoe e ʻike i ke kūpono kūpono. I kekahi manawa, loaʻa iā lākou nā hale kūʻai pop-up a i ʻole ka hui pū ʻana kahi e hiki ai iā ʻoe ke ʻike kino i nā huahana.
2. Nīnau: He ʻoiaʻiʻo anei nā lole ʻauʻau Summersalt i ka nui?
A: Hoʻohana ʻo Summersalt i ka ʻikepili ana o ke kino no ka hana ʻana i kā lākou nui, kahi i ʻike pololei ʻia e nā mea kūʻai aku. Hāʻawi lākou i nā alakaʻi kikoʻī kikoʻī a me kahi nīnau hulina kūpono e kōkua iā ʻoe e koho i ka nui kūpono. Inā ʻoe ma waena o nā nui, ʻoi aku ka maʻamau e hoʻonui i ka nui.
3. Nīnau: Pehea ka hoʻomau ʻana o nā lole ʻauʻau Summersalt?
A: Ua kūpaʻa ʻo Summersalt i ka hoʻomau ʻana, me ka hoʻohana ʻana i nā mea hana hou i ka nui o kā lākou huahana a me ka nānā ʻana i ka hoʻopili ʻana i ka eco-friendly. ʻO kā lākou kumu hoʻohālike pololei i ka mea kūʻai aku e kōkua pū i ka hōʻemi i ka hopena o ke kaiapuni e pili ana i ka hoʻolaha kūʻai kuʻuna.
4. Q: Hāʻawi anei ʻo Summersalt i nā koho hoʻohui-nui?
A: ʻAe, ʻike ʻia ʻo Summersalt no kāna ʻano nui. Hāʻawi lākou i nā lole ʻauʻau i nā nui 0-24, e hōʻoiaʻiʻo ana e hiki i nā wahine o nā ʻano kino like ʻole ke loaʻa nā koho nani a ʻoluʻolu.
5. Q: Pehea ka manawa e hoʻokuʻu aiʻo Summersalt i nāʻano hou?
A: Hoʻohou pinepine ʻo Summersalt i kāna hōʻiliʻili me nā ʻano hou, kala, a me nā paʻi. ʻOiai lākou e mālama nei i nā ʻano koʻikoʻi a puni ka makahiki, hoʻokuʻu pū lākou i nā hōʻiliʻili kau a me nā hui paʻi liʻiliʻi. ʻO ka hoʻopaʻa inoa ʻana no kā lākou nūhou a i ʻole ka hahai ʻana iā lākou ma ka ʻoihana pūnaewele ke ala maikaʻi loa e hoʻomau i ka ʻike e pili ana i nā hoʻokuʻu hou.
