The question “is Athleta discontinuing swimwear” is a hot topic among swimwear shoppers in 2025. Despite rumors, Athleta continues to offer a diverse, innovative, and sustainable swimwear collection. The brand’s focus on performance, inclusivity, and eco-friendly materials ensures it remains a leader in the swimwear market. Shoppers can confidently explore Athleta’s latest swimwear offerings for style, durability, and comfort.