This comprehensive article explores the journey of Sun Kitten Swimwear, a brand founded by former Miss Kentucky USA and reality TV star Lizzie Rovsek. It traces the brand's rise to prominence, including partnerships with Miss USA and features in Sports Illustrated, as well as its challenges and current status in the competitive swimwear market. The article also discusses the brand's evolution, its presence on QVC, and potential future directions, providing readers with a thorough understanding of Sun Kitten Swimwear's place in the fashion industry.