Nānā Makeke ʻAuʻau Wahine

ʻO ka honua Ua kūʻai ʻia ka nui o ka mākeke lole ʻauʻau wahine ma US $ 8806.9 miliona i ka makahiki 2022 a ke manaʻo ʻia nei e ʻike i ka nui o ka ulu ʻana o ka makahiki (CAGR) o 2.86% mai 2023 a 2030. Eia kekahi, ʻo ka ʻike olakino ma waena o nā mea kūʻai aku a me ka piʻi ʻana o ka nui o nā wahine e komo i nā hana hoʻoikaika kino e manaʻo ʻia e hoʻonui i ka ulu mākeke. Me ka hoʻonui kaulana o nā haʻuki, ua lilo ka ʻauʻau i mea maʻamau, ʻo ka hoʻohana ʻana i ka polyester i ka hana ʻana i nā lole ʻauʻau e hāʻawi i ka ulu mākeke. ʻO ka polyester kahi mea synthetic i hoʻohana ʻia e hana i nā lole ʻauʻau e hoʻomaloʻo maʻalahi a mālama i kona ʻano ma hope o ka hoʻomaʻamaʻa kino ikaika.

Mākeke lole ʻauʻau wahine o ka honua: ʻIke ʻĀpana

Ma ka ʻāpana, ʻo ka ʻāina ʻo Asia Pacific ka mea kōkua nui loa i ka mākeke ʻauʻau wahine o ka honua. ʻO nā ʻāina e like me Kina, Iapana, India, South Korea, Malaysia, Indonesia, Philippines, Taiwan a me Thailand kekahi o nā mea hana nui o nā lole ʻauʻau wahine ma ka honua. Me ka wikiwiki o ka urbanization i kēia mau ʻāina, ua hoʻonui ʻia ka noi no ka lole a me nā lole e nā wahine. Eia kekahi, ua piʻi mau ka kaulana o ka ʻauʻau. Eia kekahi, ʻo ka hoʻonui kālā ʻana o ke aupuni no ke kūkulu ʻana i nā loko ʻauʻau ke hoʻonui hou nei i ka ulu ʻana o ka mākeke.

ʻO ka ʻāina ʻo ʻEulopa ka lua o ka nui o nā mea kōkua kūloko i ka mākeke lole ʻauʻau wahine. Hoʻopili ʻia kēia i ka ulu ʻana o ka heluna kanaka ma ka ʻāina a me ke alo o nā mea hana i hoʻokumu ʻia. ʻO Kelemānia ka lua o ka nui o nā mea hāʻawi kūloko i ka mākeke lole ʻauʻau wahine. Ke hoʻomau nei nā mea hana i ke kumukūʻai, ka maikaʻi, a me ka hōʻailona e lanakila ai i ka hoʻokūkū.

Kiʻi 1. Ka Māhele ʻAʻahu ʻAuʻau Wahine o ka Honua (%), Ma ka ʻāpana, 2022

Nā Keaukaha Makeke ʻAuʻau Wahine o ka Honua

Ke hoʻololi nei i ka makemake o ka mea kūʻai aku i ka hoʻoikaika kino a me nā hana wai e hoʻoulu i ka ulu mākeke

Ke ʻike nei ka mākeke lole ʻauʻau wahine i ka ulu ikaika ʻana ma muli o ka ulu ʻana o ka ʻike e pili ana i nā pono olakino o ka ʻauʻau ʻana a me ka ulu ʻana o ka hoʻohana ʻana i ke ʻano ola. Wahi a ke Keʻena Ola Ola ʻo Wisconsin, hiki i ka ʻauʻau ʻana ma ke ʻano māmā a hiki i ka wikiwiki ke puhi i 472 calories i kēlā me kēia hola no ka wahine 130-paona a me 563 calories no ka wahine 155-paona. Hiki i nā mea ʻauʻau kiʻekiʻe ke hoʻoikaika ikaika i ka 590 calories i kēlā me kēia hola no ka wahine 130 paona a me 704 calories no ka wahine 155 paona.

ʻO ka hopena o ka pāhana kaiapili e pāʻani nui ana i ka hoʻomohala holoʻokoʻa o ka mākeke lole ʻauʻau wahine

Wahi a kahi noiʻi mai CreditCards.com, i ʻAukake 2021, 72% o nā millennials i ʻōlelo i ka hopena o ka ʻoihana pūnaewele i kā lākou hoʻoholo kūʻai. ʻO kēia ka pūʻulu o ka makahiki e hoʻohuli ʻia e ka pāpaho pūnaewele i kā lākou hoʻolimalima, a ukali ʻia e 66% o Gen-Z, 49% o Gen X, a me 45% o nā pēpē boomers. ʻO 38% o nā millennials e hilinaʻi i nā pou mai nā influencers a lākou e hahai ai i ka wā e kūʻai aku ai a me 20% o nā millennials hōʻike, e hana ana i nā kūʻai i hoʻoikaika ʻia e nā pou mai nā mea kaulana a i ʻole nā ​​​​mea hoʻomohala. Eia kekahi, hoʻonui ka hui ʻana o nā lole ʻauʻau, e like me Summersalt, Cuup, Youswim, Zaful, Lively, a me Girlfriend i ko lākou hele ʻana ma ka mākeke ma o kā lākou hui ʻana i ka mea kūʻai aku.

ʻO nā manawa kūpono o ka mākeke lole ʻauʻau wahine o ka honua

ʻO ka hoʻonui ʻana i ka ʻike e pili ana i nā pono olakino o ka ʻauʻau ʻana ma waena o nā mea kūʻai aku e manaʻo ʻia e hōʻike i nā manawa ulu nui. No ka laʻana, i ka Mei 2019, i ka United Kingdom #LoveSwimming campaign i kālele ʻia i ka pakele ʻana i nā koʻikoʻi o ke ola paʻa, ʻo ia hoʻi no nā wahine, a me ka 'kau ʻana' i ka ʻauʻau e kōkua i nā ʻano maʻi olakino, e like me ka maʻi diabetes Type 2, arthritis, a me ka ʻeha mau. He kuleana koʻikoʻi ka hoʻoikaika ʻana i ka poʻe e hauʻoli i nā pono o ka ʻauʻau.

ʻO ka hoʻonui ʻana i ka noi no nā lole ʻauʻau slimming i manaʻo ʻia e hāʻawi i nā manawa mākeke. ʻO nā lole ʻauʻau ʻauʻau i kūkulu ʻia i loko o nā lole e hāʻawi i ka ʻoi aku o ka compressive i nā bulges maʻemaʻe kino. No laila, ke ulu nei ka makemake no nā lole ʻauʻau slimming no ka mea ʻoi aku ka ʻike o nā wahine i ke ʻano o kā lākou lawe ʻana iā lākou iho i nā lole ʻauʻau. No ka laʻana, hāʻawi nā brands e like me Miracle cut i kahi ākea o nā lole ʻauʻau slimming i nā kala like ʻole a me nā hoʻolālā me nā kiʻi he nui. Hāʻawi ka hui i nā lole ʻauʻau slimming ma nā ʻano nui.

Hōʻike ʻia ma ka mākeke lole ʻauʻau wahine

Nā ʻano makeke o nā lole ʻauʻau wahine o ka honua

ʻO nā lole ʻauʻau UV ke ʻano hou

Hoʻolālā ʻia nā lole ʻauʻau UV e hoʻolako i ka pale mai ka lā a ua hana ʻia mai kahi lole i helu ʻia no kona pae o ka pale UV. Hoʻopaʻa ʻia kēia mau lole ʻauʻau i nā kukuna UV pōʻino ma kahi o 98% a ʻae i ka pale o ka lā. Hoʻohui kēia mau lole ʻauʻau i kahi pale hou mai ka lā. ʻO nā mea kūʻai aku i nā lole ʻauʻau UV ʻo Patagonia, Land's End, UV fashions, SwimZip a me Cabana Life.

Ke kaulana nei nā lole ʻauʻau lima

Ke ulu nei ka kaulana no nā lole ʻauʻau lima i hana ʻia e ka poʻe e ʻike nui ana i nā pono o kēia mau lole ʻauʻau ma kahi pae pilikino a pono pū lākou no ke kaiapuni. ʻO nā lole ʻauʻau i hana ʻia e ka lima he ʻokoʻa a kūʻokoʻa. Kū lākou i waena o nā lole ʻauʻau i hana ʻia e ka mīkini a me ke ʻano.

Nā Mākeke ʻAuʻau Wahine o ke ao holoʻokoʻa

ʻO nā hoʻoponopono aupuni koʻikoʻi a me nā uku hana kiʻekiʻe

Ua hoʻoponopono ke aupuni i ka hana ʻana i nā lole ʻauʻau ma ka pae aupuni. No laila, he mea pale kēia mau lula i ke komo ʻana i nā mea pāʻani hou. Eia kekahi, ua paʻakikī ka ʻoihana textile e hoʻopau me nā mea pāʻani koʻikoʻi o ka honua ma muli o ke kumukūʻai hana kiʻekiʻe. Ke pale nei kēia mau mea i ka ulu ʻana o ka mākeke i kekahi ʻano.

Loaʻa i nā huahana hoʻopunipuni

ʻO ka ikaika o ka loaʻa ʻana o nā waiwai hoʻopunipuni ma ka mākeke ua lilo ia i mea hoʻoweliweli i ka hoʻokele waiwai a me nā mea hana brand. Manaʻo ʻia kēia e pale i ka ulu ʻana o ka mākeke. No ka laʻana, i ka makahiki 2018, ua hoʻolaha ʻo Kaohs i ka waiho ʻana i kahi kauoha hoʻōki a hoʻopau kūʻē iā Zahara i hoʻokumu ʻia ma Australia ma hope o ka kope ʻana o Zahara i kā lākou pua melemele melemele bikini a kūʻai aku ia no ka hapalua o ke kumukūʻai. Eia nō naʻe, ke hoʻohana nei nā mea hana nui i nā hoʻolālā e like me ka hoʻokuʻu ʻana i nā hōʻiliʻili capsule liʻiliʻi wale nō i loko o ka makahiki e hōʻoia i ke kūʻokoʻa o ka huahana a loaʻa wale ma kā lākou pūnaewele.

Kiʻi 2. Māhele Mākeke ʻAʻahu ʻAuʻau Wahine Global (%), Ma ke ʻano, 2022

No ke aʻo hou aku e pili ana i kēia hōʻike, e noi i kope kope manuahi

ʻO ka Māhele ʻAʻahu ʻAuʻau o Global Wahine

Hoʻokaʻawale ʻia ka hōʻike ʻana o ka mākeke ʻauʻau wahine o ka honua i ke ʻano, ʻano huahana, ʻano, kaila hoʻohele, a me ka honua

Ma muli o ke ʻano, ua hoʻokaʻawale ʻia ka mākeke i Sports Swimwear a me Regular / Leisure Swimwear. Ma waho o ia mea, ʻo Regular/Leisure Swimwear e manaʻo ʻia e hoʻomalu i ka mākeke honua i ka wā wānana a ua pili kēia i ka mana o ka media media i nā ʻano kūʻai kūʻai. ʻO ka māhele ʻauʻau maʻamau / leʻaleʻa o ka mākeke ʻauʻau wahine o ka honua i waiwai ʻia ma US $ 4,750.4 miliona i 2020, a ke manaʻo ʻia nei e hōʻea i $ 6,102.1 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 2.88% i ka manawa, 2021-2026.

Manaʻo ʻia ka ʻāpana Sports Swimwear e ʻike i ka ulu nui ʻana i ka wā e hiki mai ana a no ka ulu nui ʻana o ka poʻe i nā hana haʻuki. ʻO ka māhele ʻauʻau haʻuki haʻuki o ka mākeke ʻauʻau wahine o ka honua i waiwai ʻia ma US $ 2,926 miliona ma 2020, a ke manaʻo ʻia nei e hōʻea i $ 3,818.4 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 3.15% i ka manawa, 2021-2026.

Ma muli o ke ʻano huahana, ua hoʻokaʻawale ʻia ka mākeke i One- Piece, Bikinis, a me nā ʻano huahana ʻē aʻe. Ma waho o ia mea, manaʻo ʻia ʻo Bikini e lanakila i ka mākeke honua i ka wā wānana a pili kēia i ko lākou ʻano a me nā hiʻohiʻona hōʻoluʻolu. ʻO ka māhele bikinis o ka mākeke lole ʻauʻau wahine o ka honua i kūʻai ʻia ma US $ 4,785.2 miliona ma 2020, a ke manaʻo ʻia nei e hōʻea i $ 6,137.8 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 2.86% i ka manawa, 2021-2026.

Manaʻo ʻia ka ʻāpana ʻāpana hoʻokahi e ʻike i ka ulu nui ʻana i ka wā e hiki mai ana a no ka ulu nui ʻana o ka noi mai nā mea ʻauʻau haʻuki. He koho mālama haʻahaʻa lākou, hāʻawi i ka uhi ʻana o ka lā kiʻekiʻe, kākoʻo a me ka uhi ʻana ma nā wahi kūpono a pau, no laila ke koho pono ʻia no nā hana haʻuki wai. ʻO ka ʻāpana ʻāpana o ka mākeke lole ʻauʻau wahine o ka honua i waiwai ʻia ma US $ 2,089.1 miliona ma 2020, a ke manaʻo ʻia nei e hōʻea i $ 2,765.9 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 3.40% i ka manawa, 2021-2026.

Ma muli o ka māhele, ua māhele ʻia ka mākeke i Mass a me Premium. Ma waho o ia mea, manaʻo ʻia ʻo Mass e lanakila i ka mākeke honua i ka wā wānana. ʻO ka māhele ʻāpana huahana nui o ka mākeke lole ʻauʻau wahine o ka honua i waiwai ʻia ma US $ 6,366 miliona ma 2020, a ke manaʻo ʻia nei e hōʻea i $ 7,980 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 2.46% i ka manawa, 2021-2026.

ka māhele Premium e ʻike i ka ulu nui i ka wā e hiki mai ana. Manaʻo ʻia Ua kūʻai ʻia ka māhele huahana huahana o ka mākeke ʻauʻau wahine o ka honua ma US $ 1,310.3 miliona i 2020, a ke manaʻo ʻia nei e hōʻea i $ 1,940.5 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 5.32% i ka manawa, 2021-2026.

Hoʻokumu ʻia i ke kahawai hoʻolaha, ua māhele ʻia ka mākeke i nā hale kūʻai pūnaewele a me nā hale kūʻai Offline. Ma waho aʻe o ia mea, manaʻo ʻia nā Offline Stores e hoʻomalu i ka mākeke honua ma luna o ka wā wānana a ua hāʻawi ʻia kēia i nā pono e hāʻawi ʻia e like me nā pono hale kūʻai, ʻaʻohe uku hoʻouna, i hui pū ʻia me ka hoʻokō ʻana i nā ʻike sensory. ʻO ka māhele Offline Stores o ka Global Women's Swimwear market i waiwai ʻia ma $ 6,011.79 miliona ma 2020. Kuhi ʻia ʻo ia e hōʻea i ka $ 7,717.12 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 2.87% i ka wā wānana.

Manaʻo ʻia ka ʻāpana o nā hale kūʻai pūnaewele e ʻike i ka ulu nui ʻana i ka wā e hiki mai ana a no ka ʻoluʻolu o ka pūnaewele pūnaewele. Eia kekahi, ʻo ka hoʻonui nui ʻana o nā pūnaewele ʻoihana pūnaewele ke hāpai pū nei i ka kaulana o nā lole haʻuki. Makemake nā mea kūʻai e kūʻai i nā lole ʻauʻau ma ka pūnaewele no ka mea hiki ke loaʻa ka huahana a hiki ke maʻalahi. ʻO ka māhele o nā hale kūʻai pūnaewele o ka mākeke lole ʻauʻau wahine o ka honua i waiwai ʻia ma US $ 1,664.5 miliona ma 2020, a ke manaʻo ʻia nei e hōʻea i $ 2,203.3 miliona e 2026, e hoʻopaʻa inoa ana i kahi CAGR o 3.40% i ka manawa, 2021-2026.

Mākeke ʻAuʻau Wahine Global: Nā Hoʻomohala Nui

I Mei 2021, ua hōʻike ʻo Louis Vuitton i kahi hōʻiliʻili kauwela hou. Hoʻokumu ʻia ka laina e ka lā, kahakai, a me nā napoʻo o ke kauwela. Loaʻa i ka hōʻiliʻili nā hiʻohiʻona i hana ʻia i nā waihoʻoluʻu ikaika, mai ka ʻulaʻula ʻulaʻula a hiki i nā pale pastel palupalu. ʻO ka hōʻiliʻili pū kekahi i nā mea hana no ka hoʻomaha kahakai e like me nā lole ʻauʻau, nā kāwele, nā aniani a me nā skimboards.

I ʻOkakopa 2021, ua hoʻolaha ʻo Chanel i kāna hōʻiliʻili punawai/kauwela 2022 i hoʻopiha ʻia i ka makahiki 90 ma Paris Fashion Week me ka hōʻiliʻili kaumaha i nā lole ʻauʻau, nā kuʻekuʻe kiʻekiʻe, a me nā hui puʻuwai. Ua hoʻopaʻa inoa mua ka pūʻulu lole i nā mea ʻai kai o Virginie Viard no nā lā hoʻomaha kauwela o kēia makahiki.

I ʻOkakopa 2021, ua kūʻai aku ʻo Maison of Chanel maikaʻi Farani i kahi kuleana ma ka mea hana lole Farani Grandis. Ma Grandis, ua kūʻai ʻo Chanel i 34% stake. He ʻumikūmālua mau papa hana ma Frances ka hui i ka hana lole lole, flou, lingerie, ʻauʻau, a me ka ʻili.

I Malaki 2018, ua hoʻolaha ʻo Chanel i nā Kohi Kāpena Ski a me Swimwear. Ua hoʻohui ʻo Karl Lagerfeld i ʻelua mau laina capsule hou i ka hāʻawi mākaukau a Chanel: Coco Neige a me Coco Beach.

I Kekemapa 2019, ua wehe ʻo Missoni i kāna mokuahi US hou loa i ka hale kūʻai ʻo Bal Harbor Shops, ʻo ia kekahi o nā enclaves kiʻekiʻe loa no ke kūʻai ʻana ma Miami. ʻO kēia wahi kahi home o ka inoa inoa o nā Womenswear, Menswear, Beachwear, and Accessories.

Mākeke ʻAuʻau Wahine Global: Nā ʻIke Hui Nui

ʻO ka mākeke lole ʻauʻau wahine o ke ao holoʻokoʻa he hoʻokūkū nui. Hoʻokumu ʻia kēia i ka hoʻomaka ʻana o nā ʻenehana hou ma muli o ka hoʻomau ʻana o R&D a me nā hoʻoikaika ʻana e nā mea komo i ke kaulahao waiwai. Eia kekahi, ke hoʻohana nei nā mea pāʻani koʻikoʻi i nā hoʻolālā ulu ʻoihana i mea e hoʻonui ai i ko lākou noho ʻana ma ka pae a me ka honua. ʻO kekahi o nā mea pāʻani nui i ka mākeke ʻauʻau wahine o ka honua ʻo LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, a me Puma Inc.

*Wehewehe: ʻO nā lole ʻauʻau wahine e loaʻa nā lole ʻāpana hoʻokahi, nā lole ʻelua ʻāpana, a me nā tankinis. Nui nā ʻano ʻano like ʻole mai ka pūhaka kiʻekiʻe, halter, a hiki i nā kāʻei ʻaoʻao.