Content Menu
● Understanding Your Body Shape
● Finding the Right Fit
● Choosing the Right Style for Your Activities
● Selecting Quality Fabrics and Construction
>> Fabric Matters
● How to Shop for Swimwear Online
● Shopping Tips
>> 1. Shop Online
>> 2. Look for Sales
>> 3. Don't Rush
>> 4. Accessorize
● Expert Tips for In-Store Swimwear Shopping
● Swimwear Trends and Personalization
● Swimwear Shopping FAQs
● Conclusion
● Citations:
Shopping for swimwear can be both exciting and daunting. Whether you're preparing for a beach vacation, pool party, or just updating your summer wardrobe, finding the perfect swimsuit is about more than just style—it's about fit, comfort, confidence, and practicality. In this comprehensive guide, you'll discover expert strategies on how to shop for swimwear, from understanding your body shape to choosing the right materials, shopping online, and maximizing your budget. Along the way, you'll find images and video resources to help you visualize the process and make informed decisions.
Understanding Your Body Shape
One of the most crucial steps in how to shop for swimwear is knowing your body shape. This knowledge helps you select swimsuits that accentuate your best features and provide the support or coverage you need.
- Apple-shaped: If you carry more weight around your middle, look for one-piece swimwear with ruching, pleats, or shirring to smooth the lower abdomen.
- Pear-shaped: For those with slimmer tops and curvier hips, choose swimwear with bright or detailed tops to draw attention upward. Swim skirts or snug miniskirts can offer extra coverage.
- Full bust: Women with larger busts should prioritize swimsuits with molded cups, built-in bras, underwire, or boning for support.
- Straight figure: If your body is more rectangular, two-piece suits and bikinis can break up the silhouette. Triangle tops are great for smaller busts[2][3].
> “You shouldn't spend a lot of time fitting different swimsuits in the store if you don't know your body shape. Knowing your body's shape and other key characteristics can simplify the search.”[2]
Finding the Right Fit
Fit is everything when it comes to swimwear. A well-fitted swimsuit will boost your confidence and allow you to move freely, whether you're swimming, sunbathing, or playing beach volleyball.
- Take Accurate Measurements: Measure your bust, waist, and hips. Most swimwear brands offer size charts—consult them carefully as sizing can vary between brands[4][5].
- Try Before You Buy: If possible, try on multiple styles and sizes. Move around in the fitting room—sit, bend, and walk to ensure the suit stays put and feels comfortable[6][7].
- Support and Adjustability: Look for adjustable straps, removable pads, and underwire if you need extra support. For larger busts, consider sizing up for comfort[4][7].
- Avoid Baggy or Overly Tight Fits: Baggy swimwear can look less flattering, while tight suits can restrict movement and cause discomfort[7][8].
- Consider the Return Policy: If shopping online, check the return policy. Many brands offer free returns, which can be helpful if the fit isn't right.
Choosing the Right Style for Your Activities
When learning how to shop for swimwear, consider what you'll be doing in your suit:
- Active Swimming or Water Sports: Choose one-piece suits, racerback tops, or thick crisscross straps for security and support[9].
- Sunbathing: Opt for bikinis or styles with minimal coverage for tanning.
- Surfing or Snorkeling: Rash guards and board shorts offer sun protection and stay secure in the waves.
- Modesty or Special Needs: Tankinis, swim dresses, or suits with extra coverage are available for those seeking more modest options[6][9].
When shopping for swimwear, consider the following styles:
- One-Piece Swimsuits: These are versatile and can be both stylish and functional. They come in various designs, from classic to trendy, and are perfect for both swimming and sunbathing.
- Bikinis: Bikinis are great for those who want to show more skin. They come in various styles, including triangle tops, bandeaus, and high-waisted bottoms. Mix and match different tops and bottoms to create a unique look.
- Tankinis: A tankini offers the coverage of a one-piece with the convenience of a two-piece. This style is perfect for those who want a little more coverage while still enjoying the flexibility of a bikini.
- Swim Dresses: For a more modest option, swim dresses provide coverage while still being stylish. They are perfect for those who want to feel comfortable and confident at the beach or pool.
Selecting Quality Fabrics and Construction
Quality materials ensure your swimwear lasts longer and maintains its shape and color.
- Fabrics: Look for durable, stretchy blends like nylon-spandex. Quick-drying fabrics are ideal for active use[6][9].
- Lining: Double lining adds opacity and comfort.
- Reinforced Seams: Check for sturdy stitching and adjustable features to enhance fit and longevity.
- Color Choices: Dark colors can have a slimming effect, while lighter or brighter colors can highlight certain areas[2][7].
Fabric Matters
Understanding swimwear fabrics is essential for comfort and durability. Here are some common materials used in swimwear:
- Nylon/Polyester: These materials are lightweight, quick-drying, and resistant to fading. They are ideal for regular use.
- Lycra/Spandex: Known for their stretchability, these fabrics provide a snug fit and allow for ease of movement.
- Chlorine-Resistant Fabrics: If you swim frequently in chlorinated pools, look for swimwear made from chlorine-resistant materials to prolong the life of your swimsuit.
How to Shop for Swimwear Online
Online shopping offers convenience and a wider selection, but it also requires careful planning:
- Consult Size Charts: Always check the brand's size chart and use your measurements for reference[5][10].
- Order Multiple Sizes: If unsure, order your preferred style in two or three sizes and return what doesn't fit[10].
- Read Reviews: Customer reviews can provide insight into fit, comfort, and quality.
- Check Return Policies: Make sure the retailer offers easy returns or exchanges for swimwear.
- Look for Real-Life Images: Seek out photos of the swimwear on different body types and from multiple angles[8].
- Fabric and Production Transparency: Choose brands that disclose fabric content and ethical production practices[8].
Shopping Tips
1. Shop Online
Shopping online can be a great way to find a wider selection of swimwear. Many retailers offer detailed size guides and customer reviews to help you make informed decisions.
2. Look for Sales
Swimwear is often discounted at the end of the season. Keep an eye out for sales and promotions to save money on your purchase.
3. Don't Rush
Take your time when shopping for swimwear. Trying on multiple styles and sizes can help you find the perfect fit.
4. Accessorize
Don't forget to accessorize your swimwear! Consider adding a stylish cover-up, a wide-brimmed hat, or a pair of trendy sunglasses to complete your beach look.
Expert Tips for In-Store Swimwear Shopping
Shopping in-store allows you to try on different styles and get personalized assistance:
- Seek Help from Fit Specialists: Many stores have trained staff who can recommend styles for your body type and measure you for the best fit[6].
- Try Different Styles: Explore various cuts, from high-waisted to plunging necklines, to see what suits your lifestyle and preferences.
- Test for Comfort: Move around in the suit to check for pinching, gaping, or slipping straps.
- Ask About Alterations: Some shops offer alteration services for a customized fit[6].
- Look for Seasonal Sales: Take advantage of promotions or clearance racks for great deals[6].
Swimwear Trends and Personalization
Stay up-to-date with the latest trends and personalize your swimwear shopping experience:
- Current Trends: High-waisted bottoms, bold prints, sustainable materials, and sporty silhouettes are popular in 2025[12][13].
- Personalization: Some brands offer customizable options, from mix-and-match pieces to monogramming.
- Sustainability: Eco-friendly swimwear is on the rise, with many brands offering recycled fabrics and ethical manufacturing[12][13].
Swimwear Shopping FAQs
1. What should I look for when buying swimwear online?
Check size charts, read reviews, and ensure there's a good return policy. Look for clear product photos and fabric descriptions[3][5].
2. How do I know which swimwear style suits my body type?
Identify your body shape and choose styles that highlight your best features. For example, high-waisted bottoms for pear shapes or supportive tops for full busts[2][3].
3. Should I size up or down for swimwear?
Always refer to the brand's size chart. If you're between sizes, consider sizing up for comfort, especially for tops with underwire or molded cups[4].
4. What fabrics are best for swimwear?
Nylon-spandex blends are durable and stretchy. Look for quick-drying, double-lined suits for comfort and longevity[6][9].
5. How can I make my swimwear last longer?
Rinse after each use, avoid rough surfaces, and follow care instructions. Store flat and out of direct sunlight to prevent fading and stretching.
Conclusion
Shopping for swimwear doesn't have to be a stressful experience. By understanding your body type, choosing the right style, and ensuring a proper fit, you can find a swimsuit that makes you feel confident and beautiful. Remember to take your time, explore different options, and most importantly, have fun with your swimwear choices!
Citations:
[1] https://www.istockphoto.com/photos/swimwear-store
[2] https://www.womanaroundtown.com/contributed/swimwear-buying-guide-for-beginners/
[3] https://www.swimwearshack.com.au/swimwear-frequently-asked-questions?srsltid=AfmBOoqD3gF5pwLzGTOHC1D4HAeEumLfsgidK76s0xrdZptyTn5rCSiR
[4] https://www.debras.com.au/blogs/debra-s-insights/should-you-size-up-or-down-for-swimwear
[5] https://chatelaine.com/style/fashion/how-to-buy-a-swimsuit-online-faq/
[6] https://edwinvonholy.com/2025/06/05/what-to-expect-when-shopping-at-swimwear-shops-near-me-insider-tips-and-tricks/
[7] https://www.wmagazine.com/story/swimsuit-shopping-advice-summer
[8] https://www.whowhatwear.com/how-to-shop-for-swimwear-online
[9] https://www.rei.com/learn/expert-advice/swimsuits.html
[10] https://modernmrsdarcy.com/favorite-swimwear/
[11] https://www.youtube.com/watch?v=HAzugxeiJ88
[12] https://www.ranktracker.com/blog/swimwear-brand-seo/
[13] https://baliswim.com/seo-strategic-guide-for-swimwear-ecommerce-success/
[14] https://www.thewardrobeconsultant.com/blog/the-ultimate-guide-to-bathing-suit-shopping-finding-your-perfect-swimsuit-and-coverup
[15] https://www.youtube.com/watch?v=RMhouO9b0QI
[16] https://www.youtube.com/watch?v=UtPUNZZMFjs
[17] https://www.gettyimages.com/photos/swimwear-store
[18] https://www.youtube.com/watch?v=p75DM_Hdq4k
[19] https://www.nytimes.com/wirecutter/reviews/best-womens-swimsuits/
[20] https://www.shutterstock.com/search/swimwear-shop
[21] https://www.clothingcompass.com/ultimate-guide-shopping-womens-bathing-suits/
[22] https://www.beachbunnyswimwear.com
[23] https://www.nastygal.com/womens/swimwear
[24] https://www.craftsy.com/class/sewing-swimsuits-the-supportive-one-piece/
[25] https://www.primark.com/en-gb/c/women/clothing/swimwear-and-beachwear
