Content Menu
● Sport Mode
● One-piece Wonders
● High-Contrast
>> Key Features of High-Contrast Swimwear
● Don't Ruch Yourself
>> Key Features of Ruching Swimwear
● Bedroom to Beach
>> Swimwear Accessories
>> 1. Hats
>> 2. Sunglasses
>> 3. Cover-Ups
>> 4. Beach Bags
>> 5. Jewelry
● Shine On
>> Key Features of Shimmery Swimwear
>> Styling Tips
● Crochet A Move On
>> Key Features of Crochet Bikini
>> Styling Tips
● Meet The Expert
The temperatures may be hovering at ever-so-slightly above freezing, but don't let that fool you—spring is almost here, which means we'll soon start shedding our winter layers for something lighter, and it's a great time to start thinking about some new swimwear for your next trip to the surf. And while I'm the kind of person who hangs onto my swimwear for far too long (I still own pieces I wore in high school), I've already started a wishlist with some of 2024's biggest swim trends because, this season, my favorite swim brands are putting out pieces that are easily wearable for hours on end. Hello, out of office!
They include sparkly one-pieces, lingerie-inspired swimwear, minimalist bodysuits, and classic black bikinis from cool-girl-approved swim brands like J.Crew and MIKOH. They're ideal for throwing in your weekend bag for repeat wear. The season's trends also lend a fresh take to warm weather mainstays like crochet, beading, and sweet floral prints.
I tapped Rebecca Saygi, a Swimwear & Activewear Strategist at leading trend forecasting company WGSN, to break down every swim trend for the 2024 season with a selection of the best bikinis and one-piece suits to shop for that much-deserved getaway.
Sport Mode
One of the summer's biggest trends is to look like you're going from the gym to the beach. "Sportier silhouettes have come through across the 2024 catwalks as the active and wellness boom continues to influence the entire industry," says Saygi, seeking inspiration from the pre-summer collections at both Louis Vuitton and Gucci. "We are seeing fashion brands adopt classic surfwear silhouettes, like rashguard tops, bikini shorts, and details like zippers and cutouts, while typical surf brands expand their reach by adopting trend-led color stories and prints."
One-piece Wonders
Packing light is key to the perfect vacation wardrobe. These classic suits can easily do double duty in your suitcase. A selection comes from actual lingerie brands like CUUP and ThirdLove and can be perfectly styled underneath a swimsuit coverup for dinner.
High-Contrast
For an easy yet impactful look on your next vacation, you can opt for pieces with a touch of color—but there's no need to go overboard. "Swimsuits and bikinis with bold contrasting binding are so simple yet so impactful," describes Saygi.
Key Features of High-Contrast Swimwear
Bold Color Pairings: High-contrast swimwear often features striking combinations, such as black and white, or vibrant colors like neon pink paired with deep blue. This creates a visually appealing look that stands out.
High-contrast swimwear is making waves in 2024, characterized by bold color combinations and striking design elements. Here are some key insights into this trend:
Contrast Detailing: Designers are incorporating contrast stitching, edging, and panels into swimwear designs. This not only enhances the aesthetic but also adds a chic, modern touch to classic styles.
Monochrome with a Twist: While monochrome styles remain popular, they are being updated with high-contrast details that elevate the overall look. This trend allows for versatility, making it easy to mix and match with other beachwear.
Retro Influences: The resurgence of '90s minimalism in swimwear is also evident in high-contrast designs, where clean lines and form-fitting silhouettes are paired with bold color contrasts.
Don't Ruch Yourself
Ruching is one of the most classic swimsuit designs ever, but the style takes on a new life in 2024. "Ruched details not only make a textural and visual impact, but ruching is also known to be extremely flattering on the body, especially with the right placement," says Saygi.
Key Features of Ruching Swimwear
Ruching swimwear is a standout trend for 2024, celebrated for its flattering fit and stylish appeal. Here's a closer look at what makes ruching a must-have in swimwear this season:
Flattering Silhouette: Ruching is known for its ability to enhance body shape by creating texture and visual interest. It can help to smooth out curves and provide a more defined waistline, making it a popular choice for many body types.
Versatile Styles: Ruching can be found in various swimwear styles, including bikinis, one-pieces, and cover-ups. This versatility allows for a range of looks, from sporty to chic.
Textural Appeal: The gathered fabric not only adds a visual element but also creates a tactile experience. This textural detail can elevate a simple swimsuit into a fashion statement.
Mix and Match: Ruching pairs well with other design elements, such as cut-outs and bold colors, allowing for creative combinations. This trend encourages experimentation with different styles and patterns.
Bedroom to Beach
The year 2023 was that of the bow, and 2024 also seems to be tied to the trend. Beachwear is no exception and is also following a similar sweet pattern. Look for "accents that nod to lingerie, such as bows, frills, and dainty, playful graphics like fruits or ditsy florals," Saygi notes. "These feminine details are associated with and influenced by the current wave of empowering female dominance across the film and entertainment industry. Notably, Victoria's Secret has just announced their new swim range, Pink x Frankies Bikinis, which speaks heavily to this trend."
Swimwear Accessories
Here's a comprehensive overview of trending swimwear accessories for 2024, including hats, sunglasses, cover-ups, beach bags, and jewelry:
1. Hats
Wide-Brimmed Hats: Perfect for sun protection and style, wide-brimmed hats are a staple accessory. They come in various materials, from straw to fabric, and can elevate any beach outfit.
Bucket Hats: These are making a comeback, offering a casual yet trendy look. They are often available in vibrant colors and patterns, making them a fun addition to swimwear.
2. Sunglasses
Oversized Frames: Large sunglasses not only provide excellent UV protection but also add a glamorous touch to your beach look. Look for styles with colorful lenses or unique shapes.
Retro Styles: Vintage-inspired sunglasses, such as cat-eye or round frames, are trending this season, offering a chic nod to past fashion.
3. Cover-Ups
Kaftans and Tunics: Lightweight and flowy, these are perfect for slipping on over your swimsuit. They come in various prints and lengths, making them versatile for different occasions [3].
Sarongs: These can be tied in multiple ways, offering flexibility in styling. They are often made from breathable fabrics, ideal for hot summer days.
4. Beach Bags
Tote Bags: Spacious and stylish, tote bags are essential for carrying all your beach essentials. Look for waterproof materials for added practicality [4].
Woven Bags: These add a natural, bohemian touch to your beach outfit and are often lightweight and easy to carry.
5. Jewelry
Layered Necklaces: Delicate chains and pendants are perfect for adding a touch of elegance to your swimwear. Look for pieces that are water-resistant for durability.
Anklets: These are a fun way to accessorize your legs, especially when wearing swimsuits or shorts. Beaded or metallic anklets are particularly trendy this season.
Shine On
Shimmery swimwear is nothing new, but it is getting a fresh upgrade in 2024. You'll not only be able to shop the classic silver and gold shades, but Saygi says that "playful beading and embellishment" are other ways to incorporate some shine into your look.
Shimmery swimwear is a dazzling trend for 2024, perfect for those looking to make a statement at the beach or pool. Here's a detailed look at this trend, including its features, styles, and how to wear it:
Key Features of Shimmery Swimwear
Eye-Catching Fabrics: Shimmery swimwear is typically made from materials that incorporate metallic threads, sequins, or reflective finishes. These fabrics catch the light beautifully, creating a stunning effect in the sun.
Variety of Styles: Shimmery designs can be found in various swimwear styles, including bikinis, one-pieces, and even cover-ups. This versatility allows for a range of looks, from glamorous to sporty.
Color Palette: While classic gold and silver remain popular, expect to see a range of vibrant colors with shimmery finishes, such as iridescent blues, pinks, and greens. These colors add a playful touch to swimwear.
Perfect for Parties: Shimmery swimwear is ideal for pool parties, beach clubs, or any occasion where you want to stand out. The reflective quality of the fabric adds a festive vibe, making it perfect for summer events.
Styling Tips
Pair with Minimal Accessories: Since shimmery swimwear is already a statement piece, keep accessories minimal. Opt for simple jewelry, like stud earrings or a delicate bracelet, to let the swimwear shine .
Layer with Cover-Ups: A sheer or lightweight cover-up can complement shimmery swimwear beautifully. Look for cover-ups in solid colors to balance the sparkle.
Footwear Choices: Choose stylish sandals or wedges that match the glam vibe of your swimwear. Metallic or embellished footwear can enhance the overall look.
Crochet A Move On
In 2014, sartorially speaking, bohemian dressing reigned supreme amongst actresses like Vanessa Hudgens' who was the poster child for the genre due to her many outfits at Coachella. Low-and-behold, the boho trend is back again. "Crafted details remain important, like crochet, embroidery, or feature stitching, but, this time around, try to buy from brands who work with traditional artisans and craftspeople for an authentic look," says Saygi, pointing to Capittana as a brand to keep an eye on.
Crochet bikini is a charming and trendy choice for 2024, known for its unique texture and bohemian vibe. Here's a detailed look at this style, including its features, popular designs, and how to wear it:
Key Features of Crochet Bikini
Handcrafted Appeal: Crochet swimwear often features intricate, handmade designs that set it apart from traditional swimwear. The craftsmanship adds a personal touch and a sense of uniqueness.
Breathable Fabric: The open weave of crochet allows for breathability, making it a comfortable option for hot summer days. However, it's essential to choose pieces lined with appropriate materials to ensure coverage and support.
Variety of Styles: Crochet swimwear comes in various styles, including bikinis, one-pieces, and cover-ups. This versatility allows for mixing and matching with other beachwear.
Colorful Options: While classic white and neutral tones are popular, expect to see vibrant colors and patterns in crochet swimwear, adding a playful touch to your beach look.
Styling Tips
Layer with Cover-Ups: Crochet swimwear pairs beautifully with lightweight cover-ups, such as sheer kaftans or sarongs. This combination is perfect for transitioning from the beach to a beachside café.
Accessorize Wisely: Opt for minimal jewelry to let the crochet details shine. Consider adding a wide-brimmed hat or oversized sunglasses for a chic beach look.
Footwear Choices: Pair crochet swimwear with stylish sandals or espadrilles. Natural materials like straw or leather can complement the bohemian aesthetic.
Meet The Expert
Rebecca Saygi
Strategist, Swimwear & Activewear, WGSN
Rebecca's forecasts are the output of extensive research into emerging trend, fabric and fibre innovation to progress sustainability development and drive more versatile and directional swimwear. Her role at WGSN involves close collaboration with the activewear, intimates and data teams to ensure clients, at all market levels, receive well-rounded trend direction.
Rebecca's design background in seasonal trend, plus product development and sampling from initial stage to execution, means she understands the obstacles brands face in introducing innovation into ranges. She is an experienced panel host, skilled in coaxing exciting conversations out of leading industry experts, and for the last 2 years has worked with Swim Week to give platforms to new and emerging brands.
Her lifelong love of travel means she gets plenty of opportunities to research, test, and put swimwear theories into practise.
