Content Menu
● Why "Where to Buy Swimwear UK" Matters in 2025
● Best Places to Buy Swimwear UK
>> 1. Dedicated Online Swimwear Retailers
>> 2. High Street & Department Stores
>> 3. Fashion-Forward Boutiques
>> 4. Sports & Outdoor Retailers
>> 5. Plus-Size and Inclusive Retailers
>> 6. Supermarkets & Discount Chains
● Online Shopping vs. In-Store Shopping
● Choosing the Right Swimwear for Your Body Type
● Top Swimwear Trends in the UK for 2025
● Online vs In-store: Pros & Cons in the UK
● How to Find Deals & Discounts
● Buying Swimwear Wholesale or OEM in the UK
>> 1. Where can I try on swimwear in person in the UK?
>> 2. Who offers the widest size range for swimwear in the UK?
>> 3. Which UK store delivers internationally?
>> 4. How do I know my correct swimwear size?
>> 5. Are there eco-friendly swimwear options in the UK?
With warmer weather and holiday escapes just around the corner, the question on everyone's mind is: where to buy swimwear UK? From specialized shops to online giants, and from competitively priced options to luxury designer brands, the UK swimwear scene has never been more exciting or more accessible. In this comprehensive guide, we answer every question on sourcing the perfect swimwear—whether you're headed for the beach, planning a pool party, or training for your next competition.
The UK swimwear market is booming, with thousands of styles catering to every body type, budget, and personal taste. As shopping has increasingly shifted online, brands are responding with better selections, more inclusive sizing, and innovative designs[1][2].
But with the sheer number of where to buy swimwear UK options, finding what's right for you can be overwhelming. That's why this guide is essential reading for 2025!
1. Bikinis: Perfect for sunbathing and beach outings.
2. One-Piece Swimsuits: Great for both style and support, ideal for various body types.
3. Tankinis: A versatile option that combines the benefits of both bikinis and one-pieces.
4. Rash Guards: Essential for water sports and sun protection.
5. Swim Shorts: Comfortable and practical for both men and women.
- Simply Swim: Recognized as the UK's largest online swimwear and swim equipment store, Simply Swim offers a massive range covering everything from competitive swimwear to poolside fashion. Top brands like Speedo, Arena, Zoggs, and TYR are in stock with sizes and styles for all ages and genders[3].
- ProSwimwear: Based in Somerset, UK, ProSwimwear specializes in high-performance swimwear for athletes and fitness swimmers alike. They are a family-run business and deliver worldwide, with a focus on both quality and customer support[4].
- Allens Swimwear: [Allens Swimwear](https://www.allensswimwear.co.uk/) has been a trusted source for quality swimwear in the UK for over 45 years. They offer a wide range of swimwear for all ages and sizes, including competitive swimwear and leisure options. With a 5-star rating on Google, Allens Swimwear is a go-to destination for swimwear enthusiasts.
- Boden: [Boden](https://www.boden.com/collections/womens-swimwear) is known for its stylish and flattering swimwear options. They offer a variety of bikinis, tankinis, and one-piece swimsuits in sizes ranging from 6 to 22. Boden's swimwear is perfect for those looking to make a fashion statement while enjoying the sun.
- UK Swimwear: [UK Swimwear](https://www.ukswimwear.com/) is the home of designer swimwear, offering a vast selection of swimsuits, bikinis, and beachwear. They provide free UK shipping on orders, making it a convenient option for online shoppers.
- Speedo: [Speedo](https://www.speedo.com/) is synonymous with swimwear and offers a wide range of products for competitive swimmers and casual beachgoers alike. Their swimwear is designed for performance, ensuring you look and feel great in the water.
- Salty Bottom: [Salty Bottom](https://saltybottom.com/) specializes in luxurious swimwear that is both stylish and affordable. Their collection includes a variety of bikinis and one-pieces that are perfect for beach vacations.
- Marks & Spencer (M&S): Known for quality and value, M&S boasts over 1,200 swimwear items each season, offering both sporty and fashion-forward designs. M&S is a go-to for "tummy control" suits, chic beach accessories, and a spectrum of sizes[5].
- Next: With over 3,000 styles in their latest collection, Next brings a vibrant mix of brands including Pour Moi, Victoria's Secret, and Figleaves. Their range covers everything from non-wired to shape-enhancing suits[1].
- Simply Beach: For those seeking something unique, Simply Beach curates luxury and designer swimwear brands from across the world, including Maryan Mehlhorn, Seafolly, and Lauren by Ralph Lauren. Their philosophy: swimwear should fit beautifully and flatter every figure[6].
- Salty Bottom: A British brand specializing in luxurious, figure-flattering designs, Salty Bottom also offers practical advice for travel and packing for your next beach getaway[7].
- Speedo UK: As one of the most recognized names in swimwear, Speedo UK's site features everything from high-tech racing suits to trendy tankinis, for men and women. Their designs are made to shape, flatter, and provide extraordinary comfort[2].
- GO Outdoors: Perfect for open-water swimmers and outdoor enthusiasts, GO Outdoors stocks sports swimwear as well as accessories like goggles, robes, and wetsuits[8].
- Yours Clothing: The go-to for inclusive sizing, offering swimwear and beachwear in UK sizes 14-40. Their expansive selection covers everything from practical to trendy looks[9].
- Matalan: With more than 400 items in the swimwear category ranging from £0-£70, Matalan is ideal for budget-friendly shoppers looking for fashionable, affordable swimwear[10].
When considering where to buy swimwear in the UK, you have the option of shopping online or visiting physical stores.
- Convenience: Shop from the comfort of your home.
- Variety: Access to a broader range of styles and sizes.
- Reviews: Read customer reviews to make informed decisions.
- Fit: Try on swimwear to ensure the perfect fit.
- Immediate Purchase: Take your swimwear home immediately.
- Personal Assistance: Get help from store staff for recommendations.
1. Know Your Size: Always check the size guide before purchasing.
2. Consider Your Body Type: Choose styles that flatter your figure.
3. Check the Material: Look for swimwear made from high-quality, durable materials.
4. Read Reviews: Customer feedback can provide insights into fit and comfort.
5. Look for Sales: Many retailers offer seasonal sales, so keep an eye out for discounts.
Shopping for swimsuit perfection can be daunting, but knowing your body shape can make the process smoother.
Top Tips:
- For apple shapes: Look for tummy control suits.
- For pear shapes: Try solid bottoms and patterned tops to balance your silhouette.
- For hourglass shapes: High-waisted bikinis and belted styles enhance curves.
- For petite frames: Go for high-cut legs to elongate your figure.
- For athletic builds: Asymmetric or cutout designs can add feminine curves.
No matter your shape, UK shops now stock an incredible range of where to buy swimwear UK options that celebrate diversity in body types[11][5].
- Bold Prints & Colours: Think vibrant tropicals and neon brights, as seen at Next[1].
- Eco-Friendly Fabrics: Many brands are rolling out recycled materials and sustainable collections.
- Sporty Chic: Athletic-inspired costumes are trending, blending style with practicality.
- Inclusive Sizing: The rise of extended sizes and adjustable features, with brands like Yours Clothing leading the way.
- Mix-and-Match: Separate tops and bottoms for a custom look.
Aspect | Online Stores | In-Store Shopping |
---|---|---|
Selection | Extensive, national and global brands easily accessible | Limited to stock on hand, but instant gratification |
Try-On/Returns | Free/fast returns common; size guides available[6] | Immediate fitting, but fewer styles in one location |
Price Comparison | Easy to compare across sites | Harder, unless physically close to multiple shops |
Inclusivity | More likely to find full size runs and specialist fits | Mainstream options dominate, specialist shops rare |
Reddit users note that physical swimwear shops are increasingly rare. Many recommend department stores or Decathlon for sports styles and advise trying on several suits due to fit variations[12].
- Shop out-of-season: End-of-summer sales can net up to 70% off.
- Newsletter signups: Many UK swimwear retailers offer first-purchase discounts.
- Flash Sales & Black Friday: Watch for seasonal events.
- Multi-buy deals: Bundles on bikinis or accessories.
- Student discounts: Major brands like Speedo and M&S run student programs.
If you're a swimwear brand, wholesaler, or reseller looking to buy in bulk or source custom products, where to buy swimwear UK is a crucial question! As a China-based manufacturer specializing in OEM swimwear production, we partner closely with UK brands and retailers to achieve:
- Tailored designs to your specifications and market needs
- Competitive pricing
- Agile manufacturing and logistics
- Premium fabrics and eco-friendly options
For wholesale or OEM swimwear solutions, collaborating directly with established producers provides better value and more control over your finished product.
Top choices include department stores like Marks & Spencer, John Lewis, and sports stores like Decathlon. Be aware, many physical shops offer limited ranges, so trying several styles is critical[12][5].
Stores like Yours Clothing excel, offering sizes up to UK 40. Most mainstream retailers now stock extended sizes, and many designer boutiqes offer bespoke fitting services[9][11].
Most major UK swimwear brands, including Next, Speedo, ProSwimwear, and Simply Beach, offer international shipping to over 100 countries[1][2][6][4].
Check each retailer's measuring guide. Online stores often offer free returns, letting you order multiple sizes to try at home and return anything that doesn't fit[6].
Yes! More UK brands now feature recycled or sustainable materials, especially among premium and designer collections.
When it comes to where to buy swimwear UK, there are more choices than ever before. From affordable high-street finds to high-performance suits for athletes and even OEM bulk orders, UK vendors and international manufacturers make it easy to find exactly what you want for summer 2025—and beyond. Shop confidently, knowing a world of style, fit, and innovation is just a click or a stroll away!
[1] https://www.next.co.uk/shop/gender-women-productaffiliation-swimwear-0
[2] https://www.speedo.com
[3] https://www.youtube.com/watch?v=2y1bpJJsFDs
[4] https://www.proswimwear.co.uk/
[5] https://www.marksandspencer.com/l/women/swimwear
[6] https://www.simplybeach.com
[7] https://saltybottom.com
[8] https://www.gooutdoors.co.uk/womens/clothing/swimwear/
[9] https://www.yoursclothing.co.uk/collections/swimwear-and-beachwear
[10] https://www.matalan.co.uk/sports/swim.list
[11] https://www.very.co.uk/browse/womens-swimwear-swimsuits
[12] https://www.reddit.com/r/london/comments/1f383d7/shops_where_i_can_try_on_swimwear_womens_sport/
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